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20 Types of Pages that Every Blogger Should Consider

Posted By Darren Rowse 29th of March 2008 Miscellaneous Blog Tips 0 Comments

When you use WordPress you’re given the choice when publishing between doing it as a ‘post’ or as a ‘page‘. Posts go up on your blog while ‘pages’ are static pages that you can publish without it having to go up on your blog.

There’s a lot of reasons why you might choose a post over a page or a page over a post (that’s for another post) – but today I thought I’d highlight a few ‘pages’ that I have here on ProBlogger as examples of pages that bloggers might want to develop to promote their blog to different groups of people. Some are more essential in my mind than others but all have been helpful in the development of my own blogs.

About Page1. About Page – perhaps one of the most common uses of the ‘page’ function on WP is the good old ‘about page’. Having an about page is essential in my mind as it gives new readers to your blog a snapshot of who you are and why they should subscribe to your blog. This is the page that I go to every time I hit a new blog – if they don’t have one it decreases my chances of subscribing significantly. Read more on adding an about page to your blog.

Contact Page2. Contact Page – I’m amazed how many bloggers don’t have any way of contacting them on their blog. While I understand the temptation not to have one you could be missing out of wonderful opportunities by not giving readers, potential partners, press, other bloggers a way of contacting you. Read more on Why your blog’s readers should be able to contact you.

Press Page3. Press Page – I don’t promote this page heavily (although do mention it on my ‘About Page‘) but use it more when interacting with journalists and mainstream media outlets. The way I use it is to show journalists what others have written about me. I find that in providing a list of previous articles in mainstream media you gain a little credibility and give journalists a head start in finding an angle to pursue for their own potential articles about you. It’s also handy to be able to provide this page to anyone else that you’re attempting to build credibility with that may not be that ‘new media savvy’. It’s amazing how a mention in mainstream media will open doors for some.

Disclaimer Page4. Disclaimer Page – I need to update this page but for the interests of transparency have it linked to on every page on my blog to show readers what I get out of this blog – ie that I make money from it and use affiliate programs. I also use this page to dispel some of the myths and untrue assumptions that people have about me and this blog by sharing some of the ‘costs’ of this blog. I find that this balanced ‘disclaimer’ works quite well.

FAQ Page5. FAQ Page – this page was written with a very selfish motive – to cut down my workload. I get asked a lot of questions, many of them repeatedly. As an attempt to answer some of these frequently asked questions I put together some answers for them. I still get asked the questions but being able to point to this page helps. I also have it linked to prominently from my Contact Page.

Subscribe Page6. Subscribe Page – having a page dedicated to how people can subscribe to your blog can be very useful. I don’t link to this from my sidebar any more (like I do at DPS) but do link to it from within posts at times. I find that having a page like this can be useful as some readers don’t understand the idea of RSS or can be worried about issues of privacy or what it means to ‘subscribe’. Sometimes having a page dedicated to walking people through the process can pay off.

Advertise with Us Page7. Advertise with Us Page – looking to sell advertising on your blog? An ‘Advertise’ page is an important part of attracting new advertisers and a well written one can cut down a lot of work for you as it’ll help to filter out people by giving them information that helps them to know if your site is right for them. Further Reading: Finding Advertisers for Your Blog.

Series Page - Compilation8. Series Page – Compilation – I’ve used ‘pages’ in two ways when it comes to series of posts. The first way is to put together a compilation page of all of the posts in a series. I don’t do this that regularly but in the example linked to put together the content from all 25 posts on my series on Battling Bloggers Block. I found that some readers really appreciated having the series all in the one place.

Series Page - Central Page9. Series Page – Central Page – the other approach to managing a series of posts with a ‘page’ is to use one as a ‘central links page’ that you update with a link to each post in your series over time. This is what I did in my 31 Days to Building a Better Blog Series last August. The beauty of this approach over the ‘compilation page’ is that it can drive a lot more page views as readers are ‘sneezed’ in multiple directions into your blog. It’s also good because it allows readers to be more selective about which posts in a series they want to read rather than reading the full thing.

Affiliate Pre-Sell Pages10. Affiliate Pre-Sell Pages – having a dedicated page for an affiliate program that you’re running can be a very smart move. If you refer to a product that you’re promoting regularly in your posts – rather than linking to the affiliate program link to a ‘pre-sell’ page on your own blog. This allows you to ‘pre-sell’ the product more with a personal message. This is what I do on my AdSense page here at ProBlogger. This doesn’t work for every affiliate program but I find with AdSense that it works well as their landing page can be a little off putting to new potential users of it. It also gives me a little more flexibility with how I mention AdSense in my posts as their Referrals program doesn’t allow html linking. Further Reading: 5 Tips for Improving AdSense Referral Earnings.

Services Pages11. Services Pages – If you offer services to readers then develop a dedicated sales page for yourself and link to it prominently on your blog. The example here is my Consulting page – a page I used to point to regularly. These days I don’t offer these services any more (due to workload) so have not promoted it for a while. I find that when you have a dedicated page to selling your services you can sell yourself much more expansively than just a quick mention elsewhere on your blog.

Key Information Pages12. Key Information Pages – Do you have information that you’re constantly providing to people over and over again (whether in blog posts, via email or in other ways)? Make a page about it and keep the link handy. That’s what I did with my b5media page and have found it to help me cut down my workload in answering questions about the network. I also link to it in my navigational bar here on ProBlogger and it’s lead to some great opportunities. You could do this with any business or product that you’re associated with.

Landing Pages13. Landing Pages – this page is an example of one over at DPS that I used last year as a landing page for an ad campaign that I ran. If you do choose to run an ad campaign to promote your blog then it’s much wiser to link your ads to a dedicated landing page than the front page of your blog. Read more on Advertising Your Blog and on Landing Pages.

Sneeze Pages14. Sneeze Pages – one great way to propel people deep within your blog is to develop a Sneeze Page or a ‘Best of’ page that highlights some of the better articles on your blog around a particular theme. Put links to these pages on your sidebar or refer to them in posts and you’ll see your page impressions per visit statistics go up.

Testimonial Pages15. Testimonial Pages – if you’re selling something (even if it’s yourself) to have some sort of a testimonial page can be very worthwhile. People base buying decisions increasingly upon the opinions of others – so capture some of these opinions and present them.

Event Specific Pages16. Event Specific Pages – speaking at an event? Create a ‘page’ specifically for those at it and mention that you’ve done so in your presentation. This way you can tailor a specific message to those visitors, their needs, your presentation and ‘sell’ something to them (whether it be subscribing to your blog, buying a product, selling your services or getting them to read certain pages on your blog. The example I’ve given is from a conference I did this time last year. I also used to have a section on that page selling a product that I mentioned in the presentation and it converted quite well.

404 Page17. 404 Page – when people arrive on your blog to a page that has been deleted, follow a dead link etc and end up on a default error page on your blog you’ve got a wasted opportunity on your hands. Customize your error pages to help readers find what they’re looking for or at least find something else that might interest them. Further Reading: How to Create a Custom 404 Error Page for Your Blog.

Special Projects18. Special Projects – Last year I participated in a charity event called (Movember). Rather than letting this event completely take over my blog for the month I created a dedicated page for the event that those who were interested in could follow my updates on.

Guest Blogger Page19. Guest Blogger Page – I’ve never spoken publicly about this page on ProBlogger before but it’s a page that I provide to guest bloggers of ProBlogger with some guidelines on how to write for this blog. I’ve done the same thing for DPS and have found that it’s been very useful. I get more posts that are written in a format that I can use and it’s cut down a lot of work for me.

Archives Page20. Archives Page – there are numerous ways that you can present that archives of your blog. It becomes more challenging the larger your blog grows to be able to direct people back to your best previous work and a dedicated page can be helpful in that process rather than just presenting a list of categories or dates on your site bar. What I’ve attempted to do with mine is to provide a page with dated archives but also categories with some suggested starting points.

Some of the above ‘pages’ can of course be created from ‘posts’ on your blog (and there might be some good reasons for doing so) however my preference is to make them ‘pages’. In most cases this is because I prefer these pages to not be date specific. The way I have my links set up here at ProBlogger posts have dates showing and in the link structure – but pages don’t. In many of the above examples I also didn’t want to page to show up in my blog’s RSS feed or categories – but preferred them to be standalone pages.

What page types would you add to the above list?

Update: Some great suggestions in comments so far. I agree that a privacy page is a good one, as is a comments policy (I have one of these but wrote it as a post – I think it’d be more appropriate as a page though). Another one that I should have included is a ‘resource’ page – a page that lists recommended resources, books, courses etc. Lastly – I should have included a ‘blog roll’ or ‘links’ page. Thanks for everyone’s suggestions – keep them coming.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
Comments
  1. Absolutely nice post Darren … however i find more pages which should be considered :
    1. Job Board Page (like problogger.net has – how did you miss this Darren ;-))
    2. Blog Page (Many companies have this page on their website, not applicable if you are a blogger)
    3. Feedback Page
    4. Report A Bug Page
    5. Submit Page
    6. Log-in Page

    I guess i can list few more …

  2. Wow!

    What a co-incidence. Just today I was doing a comparison on my own between posts and pages. Actually I have a new site and am planning to host my wordpress plugins and themes using pages. But the problem is they aren’t included in the main site feed. I’m not even able to get a feed for the subpages belonging to a page. The idea is I want my readers to be able to subscribe to a wordpress plugins or wordpress themes feed which will update them when ever i release a new feed or theme. Currently the structure on my site is like this

    WordPress Page
    >Plugins Page
    >>Individual Plugin Pages
    >Themes
    >>Individual Theme Pages

    Do you have any idea how I can achieve what I want, that is if you understood it in the first place.

  3. @Kim: Check out this Privacy Policy generator:
    http://www.the-dma.org/privacy/creating.shtml

    Also useful is the Disclosure Policy generator:
    http://disclosurepolicy.org/

    This idea could perhaps be folded into the About page, but a standalone “hub” page is sometimes appropriate, where you present your lifestream and/or link to your various social networking accounts.

  4. Excellent idea on the affiliate pre-sell page. I hadn’t even thought of that before. You could even use the same page for adwords…I guess.

  5. I always learn something useful when I visit your site Darren!
    I’m certainly going to add some of those pages to my new
    blog.

    Thank you,

    Fran

  6. A great list. I need to work on my blogs and add some of these pages. I always love your posts!

  7. Thanks very much for this article! Highly informative – I’m just starting to work on my blog so this is going to help me a lot.

  8. Fantastic post, absolutely love the clever workings here and will most certainly adapt a few of your ideas to my site.

    Thanks Darren!

  9. Awesome post Darren! Some of the things you listed are so obvious I’d never think of them.

  10. Great post, Darren.

    Thanks for all these page ideas — I’ve taken quite a bit of time today to actually create some of these pages in a nice (slightly creative) way.

    Thanks for the suggestions!

    *bookmarked on delicious*

  11. Wow Darren! You gave me a great idea with this “page post” for something I’ve been trying to figure out how to do on my blog.

    Thanks for, as usual, a great post!

  12. One kind of page is still missing: the pay me a beer page, or the donation page (in Italy is more efficient to ask to pay me a coffee…)

    For who write software, plugins or free services, ALWAYS put a donation page. You can have two effect: receving money without do nothing… or give a way to someone to ask for improvement in your free stuff giving him the opportunity to “thank” you.

  13. Great post Darren.

    Really useful and practical information. It is always great to get back to basics, and use these pages as the foundation in building a better blog.

    Thanks for the tips.

    Josh
    http://blog.joshanstey.com

  14. This is “state of the art blogging”. I’ve had this page in my browser for a couple of days now and guess I will have to print it out to avoid losing it.

    Thanks for the awesome post Darren!

  15. Great post Darren. I also like what “Sue @ TameBay”, “Kevin i” and “Aziz” have suggested in their respective comments.

  16. Thank you Darren. While I have created some of the pages you mention on my own blog, you’ve mention quite a few I never thought of including.

  17. Fantastic!

    Next month Christian Fiction Blog will move back onto WordPress. I tested wordpress for a year in 06, but didn’t have a plan to make this blog stay in the black and I was working on becoming a published author. I returned to blogspot(I never deleted the blog) but found new life for the blog and a better direction, and I can still use the blog without it deterring my novel book release. This post helps me determine what I need and it also shows me solutions to the problems I had with the old gospelfiction dot com. All these pages will make my blog more focused and a central spot for what is that I do as a writer. Thanks. I will be working on these pages this week.

  18. Maybe I’m blind or an idiot (ok I know I’m an idiot) but I had trouble locating most of these pages on the blog. What am I missing?

  19. This is an extremely interesting post. I am wondering why i dont have any of those mentioned on my site. I think i will spend my coming weekend on upgrading my site with all the useful information that i have ignored till now. Thank you Darren.

  20. Reading this posts makes me realise so many things and not all of them related only to blogs. For instance attention to details, why I am doing what I am doing or not, etc. I am going to do some serious soul -searching and I hope I end up with some answers and next actions. Thank you for the very useful and exciting tips given here.

  21. Darren,

    This is an awesome post – I never thought of more than 10 of them :)

    Great advice, great impact guaranteed.

    Cheers!

    Ivanpw
    http://noobpreneur.com

  22. Great information. From my starting point of never having used a blog before, I’m almost tempted to start.

  23. As always you keep me busy with new task for my blog. A nice list of resources to making our blogs even better.

    Megan

  24. Another great post! These are really simple ideas that I think we all forget at times but make a huge difference in our blogs appeal. I know I’m missing a few of these for one and will be adding some others I never had thought of before this.

    Thanks!

    Chris
    http://phofuki.com

  25. Very useful ideas, thanks

  26. Great post…those are some really nice pages that you talked about. A lot of people don’t know about them.

  27. Darren, I would like to set up an archives page. I like yours with years followed by links for each month. Do I need to have an archives.php as a page template? I sound like I must know what I’m doing, but I really don’t have a clue about how to set up a php page template – I just know how to use words that mean something to those who understand the words. :-)

    Could you point me to something that would help me set up an archives page?

  28. I figured out how to set up an archives page, but I still like the layout of yours, Darren.

  29. Nice list. What about a multi-media page? A list of all the videos, audio file, PDFs and downloads sorted by media type?

  30. It was a brilliant post. It helped me a lot. If you get the time to visit my site you would know :)

  31. Nice post…. I couldn’t have thought of more than 5 pages….

  32. This is ONE of the BEST blog HELP/tips post I’ve probably ever read. EXCELLENT, excellent ideas. There’s no doubt you know your sh!t dude. Keep up the great work. Now I have tons of additions to make on my MaxTheITpro and Go Africa Go! weblogs. Damn you Darren! :-)
    BTW, I’m soon about to take the ExpressionEngine for a spin since it’s built on the powerful yet easy-to-use CodeIgniter PHP framework. Has WordPress improved with any new goodies over the past 6 months or so?? I kind of like Blogger and the deep pockets of its parents, but I do realize it’s limitations…unless Google has something up it’s sleeves. Hopefully they do! *crosses fingers*

    Peace & piece! :-)

    – Max (aka MaxTheITpro)
    blogs: http://MaxTheITpro.BlogSpot.com
    http://GoAfricaGo.BlogSpot.com

  33. Why do you need a landing page, when a great blog post can be used ?

  34. Another great article with super ideas! I have been working on a few of these options, though I’ve discarded as not relevant to my style. Particularly interested in creating an “ARCHIVE”‘s page as I find that there are many older posts of my journal that have disappeared into the binary void!
    Lot of good ideas there. Your support of this industry is truly appreciated.

  35. That should read “… as not all are relevant to my site …”

  36. Fantastic post, absolutely love the clever workings here and will most certainly adapt a few of your ideas to my site.

    Thanks Darren!

  37. Awesome list. Thanks for sharing this with us. I agree that ‘pages’ is often overlooked feature of the blogging software, especially, for self-hosted blogs.

  38. Great list, thanks!! I happened upon this list while searching for something else, but I really need this and tried to put it to good use. Thanks!

  39. The landing page is a great idea. Not many people associate landing pages with blogs.

  40. Awesome post Darren! Some of the things you listed are so obvious I’d never think of them.

  41. Great post Darren. Thanks for the tips!

  42. After reading this i decided to add a rss page, advertising page and a FAQ page to my blog…

  43. In my opinion the press page is one of the most important.
    Great list, thanks!

  44. I was looking at one of my blogs the other day wondering what to do to organise it better. Your ‘series’ page is a cracking idea. Thanks.

  45. Is a privacy page really a Google requirement? I hadn’t heard that before.

  46. You could take the 404 error page a step further. Why not just have your 404 error page be the sales letter, maybe even loaded in an iframe

  47. Great information!

  48. I think you nailed it on the head! I see you have captured all the critical components that every blog site should consider.

    Well done!

  49. Hi Darren,

    Thank you so much for the informative post.
    I am truly grateful for your contributions.

    Best Regards.

  50. This really turns it into a full blown website not just a little blog. Great stuff.

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