29-30 JULY 2017​

5-6 AUGUST 2017​

Why you should be at #pbevolve

You don't need a huge audience to to make money blogging, you just need to find a blogging business model that works for you! The ProBlogger evolve Conference + Mastermind will explore innovative Content, Engagement, Traffic and Conversion strategies and the monetisation models powering profitable blogs. Join Darren Rowse from ProBlogger, Pat Flynn from Smart Passive Income, Jadah Sellner of Simple Green Smoothies, James Schramko from SuperFastBusiness and other ProBlogging experts in your choice of a one or two day experience in either Brisbane or Melbourne.

A One Day Conference to examine monetisation strategies through the lens of the 4 key pillars of blogging: Content, Engagement, Traffic and Conversion.

  • Learn the critical aspects of each pillar of blogging that you can’t ignore if you want to successfully monetise in a range of different ways
  • Discover how you can leverage your strengths in each pillar to find the best monetisation model for you
  • Take away actionable tactics to evolve your blog into a profitable business

A Full Day Mastermind with Pat, Darren, Jadah, James and relevant experts on the second day to deep dive into the business model(s) best suited to you and get a head start on your implementation (small group, limited numbers).

  • Get answers to your burning questions from Pat, Darren, Jadah, James and other ProBlogger experts in our breakthrough mastermind discussions
  • Brainstorm an action plan for success with a relevant expert and your colleagues in our implementation power session
  • Take away some powerful insights as Pat and other experts open their playbooks and share the systems and processes most instrumental in their success
  • Close out your #pbevolve experience at an intimate networking dinner with Pat, Darren, other speakers, your new colleagues and perhaps even new business partners!


Pat Flynn

Smart Passive Income

Jadah Sellner


Darren Rowse

ProBlogger & Digital Photography School

James Schramko


Kelly Exeter

A Life Less Frantic

Shayne Tilley



Laney Galligan


Alexx Stuart

Low Tox Life

Angela Henderson

Finlee and Me

(More speakers to be announced)


(Indicative agenda, more speakers to be announced, subject to change)


Brisbane: Sat 29 July | Melbourne: Sat 5 August


Registration and Tea/Coffee


Welcome and Introduction

Darren Rowse


Opening Keynote: Evolve . . . Don't Revolve

Darren Rowse


Case Study Discussion + Q&A

Darren Rowse + Pat Flynn


Morning Break + Networking


Content: Creating Opportunities to Earn through Content

Kelly Exeter is a rare type of content creator - she’s prolific yet consistent, experimental yet intentional, hard-working yet brutally efficient! She has escaped the mill of creating content for content’s sake with a strategic approach that yields maximum return on effort. In this session Kelly will show you how to unlock the myriad ways you can earn money through the content you create and the skills you’ve learned as a blogger.

Kelly Exeter


Love Over Metrics: How to Increase Community Engagement and Serve Your Tribe with a Compelling Offer

Do you have a community, but you don’t know how to leverage your reach and transition from free content to a paid offer with integrity? Or maybe you have a teeny tiny tribe and you’re not sure what’s the quickest path to service and profitability. Don’t worry we all start at zero. You’re going to learn how to turn your raving fans into happy customers through community engagement! Whether you have a community already, or you’re just getting started, Jadah will show you that you don’t have to have a massive audience to make a living. And you don’t have to sell out to serve and sell to your tribe. With easy to implement engagement strategies, you will learn...

    • How to gain momentum with your audience –– including a step-by-step breakdown of a $20k launch with only 300 email subscribers on a waitlist

    • Identify your “spark moment” to effectively create and communicate your offer that compels your audience to buy from you again and again

    • The easiest way to show up consistently on live streams to attract, connect and invite your community to a paid offer in 5 days

Jadah Sellner


Lunch Break + Networking


Traffic: How to Assess Your Traffic and Develop a Profitable Monetisation Strategy

Not all traffic is equal - especially when it comes to monetisation. Different bloggers have different sources and types of readers. In this session Laney will show you how to assess your traffic and determine the best mix of monetisation strategies based on your own traffic profile, including tips on how to change things up and attract more of the readers you want. Laney will interview Angela Henderson of Finlee and Me (Brisbane event) and Alexx Stuart of Low Tox Life (Melbourne event) to understand how their traffic and monetisation has evolved over time.

Laney Galligan


Conversion: How to Sell to and Remain Friends with Your Readers

James successfully transferred his sales skills from the physical to the digital world, helping his customers in a non-salesy way. By demystifying 'selling', James will reveal and redefine the single most important ingredient for your blog to business success. Forget selling strategies, tricks and '50 ways to close a sale' and instead focus on helping your readers in a way that will dramatically transform your business.

James Schramko


Afternoon Break + Networking


Keynote: How to Stop Guessing and Make Sure Your Business Idea Will Fly With Your Audience

After building your blogging audience, no matter what size it may be, offering solutions to their problems in the form of paid products can be an amazing way to both serve your audience and generate an income at the same time. But where do you start? How do you know what products to offer, and how do you test to make sure you're not going down a path you shouldn't? Pat Flynn from SmartPassiveIncome.com will share his step-by-step process to help you understand exactly what your audience needs and how to best serve them, so that you don't have to guess and you can move forward in your blogging journey with confidence!

Pat Flynn




Brisbane: Sun 30 July | Melbourne: Sun 6 August


Welcome and Introduction

Darren Rowse + Pat Flynn


Round 1: Mastermind Discussions

Tables of 8 moderated by Darren, Pat, James, Jadah and Shayne


Round 2: Mastermind Discussions

Tables of 8 moderated by Darren, Pat, James, Jadah and Shayne


Playbook: How to Create a Challenge for Your Community

This is the exact ‘how to’ framework, process and tools Jadah uses - you can take it away and create your own challenge to fill your funnel with engaged readers who are ready to buy from you.

Jadah Sellner


Morning Break + Networking


Round 3: Mastermind Discussions

Tables of 8 moderated by Darren, Pat, James, Jadah and Shayne


Round 4: Mastermind Discussions

Tables of 8 moderated by Darren, Pat, James, Jadah and Shayne


Round 5: Mastermind Discussions

Tables of 8 moderated by Darren, Pat, James, Jadah and Shayne


Lunch Break + Networking


Playbook: Selling into Your Membership or Online Course

James Schramko opens his playbook to reveal his exact sequence - a tested and proven automated way to fill an online course or membership using segmentation, pre-written emails and a small support team without ever having to get on the phone or meet a prospect face to face.

James Schramko


Implementation Power Session

Brainstorm the strategies you want to implement with a relevant expert(s) and like-minded colleagues to create your action plan for monetisation.

Tables moderated by Darren, Pat, James and Experts


Afternoon Break + Networking


Playbook: Multiplying Growth

Unleashing the potential in others is what turns steady growth into spiralling out of control growth. Even subtle changes can turn one visitor into ten, ensuring your readers are your best growth asset. In this session, you’ll learn exactly how Shayne identifies, validates and measures referral growth multipliers, in any niche. Loaded with real life successes and spectacular failures.

Shayne Tilley


Playbook: ProPlanner - A Peek Inside Pat Flynn's Master Content and Promotional Calendar (& How to Create One, Too!)

Some people call Pat Flynn a content machine. The truth is, however, he is human just like the rest of us. With that said, he has a lot of experience that has helped guide him to the top and has enabled him to stay consistent with his editorial calendar, his promotions, and his earnings. In this workshop, you'll get an insider look at Pat's content and promotional calendar, and how he approaches it for maximum, stress-free output. You'll learn the exact methods and tools he uses to put together a purposeful and effective editorial calendar so that you can crush your content and stay on top of it, too!

Pat Flynn




Mastermind Dinner

See your email for venue details

What to expect

ProBlogger Events have an excellent track record for delivering real value
Pitch Free Teaching
Pitch Free Teaching

There is no selling from the stage, just generous teaching from carefully selected speakers to help you meet your learning objectives

Practical Takeaways

Our events are well known for delivering good actionable learning that you can take away and implement straight away.

Outstanding Networking

One of the highlights of our events is to meet online friends in real life. We've seen many friendships, collaborations and businesses grow from our events.

Awesome food
Amazing Food

The food is always amazing when our venue partners realise how much of it will end up on Instagram!

A Word from Our Attendees . . .

Marc Stevens ( Web Design Media )
Angela Henderson


Since attending Problogger in August 2015 and setting out goals for my blog/business in general things have changed so much. Being introduced again to concepts I was simply "too busy" to put in motion, really made me think about what I could honestly accomplish if I put myself in some sort of "routine."

Angela Henderson (Finlee & Me)
Marc Stevens ( Web Design Media )
Aaron Dunn


Having attended 4-5 times now, the Problogger conference is one of the very few non-industry specific conferences I attend each year that allows me to further my own development around my blog and business. Great job Darren and the entire team!

Aaron Dunn (The SMSF Academy)
Marc Stevens ( Web Design Media )
Caro Ryan


You’ve created a platform that goes so much deeper than just offering training and how-to’s, but have managed to find an incredibly precious thing that is almost too hard to put words on. It falls into my ‘unwordable’ category. 

It takes the ra-ra out of conferences and all the cringe worthy/salesy/entrepreneur/ickyness away (which could be expected) and instead, puts generosity, giving without expectation, encouragement, soul and depth in it’s place.​

Caro Ryan (Lotsafreshair)
Marc Stevens ( Web Design Media )
Caro Ryan


The future of digital marketing is exciting — but as many people know, it’s changing fast. This list of the 20 best digital marketing conferences in 2017, will help you stay on top of trends, understand market developments and build authentic influencer networks with like-minded people.

Darren Rowse will be joined by international blogging experts Pat Flynn of Smart Passive Income and Jadah Sellner, co-founder of Simple Green Smoothies, along with SuperFast Business Founder James Schramko and Kelly Exeter of A Life Less Frantic, to leave bloggers with take-away, actionable tactics so they can evolve their blogs into profitable businesses.

Flight Network 

Is this Event Right for You?

#pbevolve is a new event format for ProBlogger in 2017, with a focus on monetisation models.


  • You're considering or are already monetising your blog, regardless of level - the conference provides fundamental learning that can be leveraged no matter your experience
  • You are feeling a bit stuck on figuring out the best way to monetise your particular type of blog
  • You are deadset on world domination - whether your aim is monetisation or global change, the takeaways from the conference and mastermind will help you focus your attention and effort for amazing results


  • You love blogging, you're just not interested in making money from your blog 
  • You've already achieved world domination
  • Events and networking are not really your thing

Ticket Options

There are two ticket options - attend the first day only or both days for a more immersive experience. 



One day, single stream conference

Brisbane or Melbourne location

7 focused sessions with expert speakers

Audio recordings of conference sessions

Catered lunch and refreshment breaks 

Special room rates with Rydges Hotels


Price includes booking fees and GST

Conference + Mastermind

Two days, conference plus small group mastermind

Everything in the Conference Ticket plus:

Full day Mastermind training with Darren, Pat and other experts (limited to 32 attendees)

Exclusive access to a Mastermind Facebook group 

Fully catered dinner on Sunday night


Price includes booking fees and GST


BRISBANE: Rydges Southbank

Rydges Southbank

9 Glenelg St, Brisbane, QLD 4000

MELBOURNE: Rydges Melbourne (CBD)

Rydges Melbourne

186 Exhibition St, Melbourne, VIC 3000


How many tickets are available?

Can I just attend the Mastermind Day?

When will tickets go on sale?

Will there be other ProBlogger Events in Australia this year?

What are the terms of purchase?

Will the speaker lineup be the same in Brisbane and Melbourne?

Is there a networking party?

How do I book a room at Rydges?

Do I need to have a blog to attend?