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25 Types of Pages that Every Blogger Should Consider

Posted By Darren Rowse 10th of August 2023 Miscellaneous Blog Tips 0 Comments

25 Types of Pages that Every Blogger Should Consider

When you use WordPress you’re given the choice when publishing between doing it as a ‘post’ or as a ‘page‘. Posts go up on your blog while ‘pages’ are static pages that you can publish without it having to go up on your blog.

There’s a lot of reasons why you might choose a post over a page or a page over a post (that’s for another post) – but today I thought I’d highlight a few ‘pages’ that I have here on ProBlogger as examples of pages that bloggers might want to develop to promote their blog to different groups of people. Some are more essential in my mind than others but all have been helpful in the development of my own blogs.

1. About Page

25 Types of Pages that Every Blogger Should Consider

Perhaps one of the most common uses of the ‘page’ function on WP is the good old ‘about page’. Having an about page is essential in my mind as it gives new readers to your blog a snapshot of who you are and why they should subscribe to your blog. This is the page that I go to every time I hit a new blog – if they don’t have one it decreases my chances of subscribing significantly.

Read more on adding an about page to your blog.

2. Contact Page

25 Types of Pages that Every Blogger Should Consider

I’m amazed how many bloggers don’t have any way of contacting them on their blog. While I understand the temptation not to have one you could be missing out of wonderful opportunities by not giving readers, potential partners, press, other bloggers a way of contacting you.

Read more on Why your blog’s readers should be able to contact you.

3. Press Page

25 Types of Pages that Every Blogger Should Consider

I don’t promote this page heavily (although do mention it on my ‘About Page‘) but use it more when interacting with journalists and mainstream media outlets. The way I use it is to show journalists what others have written about me. I find that in providing a list of previous articles in mainstream media you gain a little credibility and give journalists a head start in finding an angle to pursue for their own potential articles about you. It’s also handy to be able to provide this page to anyone else that you’re attempting to build credibility with that may not be that ‘new media savvy’. It’s amazing how a mention in mainstream media will open doors for some.

4. Disclaimer Page

25 Types of Pages that Every Blogger Should Consider

In the interests of transparency and disclosure I have this page linked to on every page and post on my blog to show readers what I get out of this blog – ie that I make money from it and use affiliate programs. I also use this page to dispel some of the myths and untrue assumptions that people have about me and this blog by sharing some of the ‘costs’ of this blog. I find that this balanced ‘disclaimer’ works quite well.

5. FAQ Page

25 Types of Pages that Every Blogger Should Consider

This page was written with a very selfish motive – to cut down my workload. I get asked a lot of questions, many of them repeatedly. As an attempt to answer some of these frequently asked questions I put together some answers for them. I still get asked the questions but being able to point to this page helps. I also have it linked to prominently from my Contact Page.

6. Subscribe Page

25 Types of Pages that Every Blogger Should Consider

Having a page dedicated to how people can subscribe to your blog can be very useful. I do also link to a signup form in my sidebar and footer – so it’s hard to miss! But I do find that having a page like this can be useful as some readers don’t understand the idea of RSS or can be worried about issues of privacy or what it means to ‘subscribe’. Sometimes having a page dedicated to walking people through the process can pay off.

7. Advertise with Us Page

25 Types of Pages that Every Blogger Should Consider

Looking to sell advertising on your blog? An ‘Advertise’ page is an important part of attracting new advertisers and a well written one can cut down a lot of work for you as it’ll help to filter out people by giving them information that helps them to know if your site is right for them.

Further Reading: Finding Advertisers for Your Blog.

8. Series Page – Compilation

25 Types of Pages that Every Blogger Should Consider

I’ve used ‘pages’ in two ways when it comes to series of posts. The first way is to put together a compilation page of all of the posts in a series. I don’t do this that regularly but in the example linked to put together the content from all 25 posts on my series on Battling Bloggers Block. I found that some readers really appreciated having the series all in the one place.

9. Series Page – Central Page

25 Types of Pages that Every Blogger Should Consider

The other approach to managing a series of posts with a ‘page’ is to use one as a ‘central links page’ that you update with a link to each post in your series over time. This is what I did in my Blogger Collaboration Series. The beauty of this approach over the ‘compilation page’ is that it can drive a lot more page views as readers are ‘sneezed’ in multiple directions into your blog. It’s also good because it allows readers to be more selective about which posts in a series they want to read rather than reading the full thing.

10. Affiliate Pre-Sell Pages

25 Types of Pages that Every Blogger Should Consider

Having a dedicated page for an affiliate program that you’re running can be a very smart move. If you refer to a product that you’re promoting regularly in your posts – rather than linking to the affiliate program link to a ‘pre-sell’ page on your own blog. This allows you to ‘pre-sell’ the product more with a personal message. This is what I do on my AdSense page here at ProBlogger. This doesn’t work for every affiliate program but I find with AdSense that it works well as their landing page can be a little off putting to new potential users of it. It also gives me a little more flexibility with how I mention AdSense in my posts as their Referrals program doesn’t allow html linking. Further Reading: 5 Tips for Improving AdSense Referral Earnings.

11. Services Pages

25 Types of Pages that Every Blogger Should Consider

If you offer services to readers then develop a dedicated sales page for yourself and link to it prominently on your blog. The example here is my Consulting page – a page I used to point to regularly. These days I don’t offer these services any more (due to workload) so have not promoted it for a while. I find that when you have a dedicated page to selling your services you can sell yourself much more expansively than just a quick mention elsewhere on your blog.

12. Key Information Pages

25 Types of Pages that Every Blogger Should Consider

Do you have information that you’re constantly providing to people over and over again (whether in blog posts, via email or in other ways)? Make a page about it and keep the link handy. That’s what I did with my b5media page and have found it to help me cut down my workload in answering questions about the network. I also link to it in my navigational bar here on ProBlogger and it’s lead to some great opportunities. You could do this with any business or product that you’re associated with.

13. Landing Pages

25 Types of Pages that Every Blogger Should Consider

This page is an example of a landing page over at DPS of a current campaign that we’re running for our new Lightroom Course. If you do choose to run an ad campaign to promote your blog then it’s much wiser to link your ads to a dedicated landing page than the front page of your blog. Read more on Advertising Your Blog and on Landing Pages.

14. Sneeze Pages

25 Types of Pages that Every Blogger Should Consider

One great way to propel people deep within your blog is to develop a Sneeze Page or a ‘Best of’ page that highlights some of the better articles on your blog around a particular theme. Put links to these pages on your sidebar or refer to them in posts and you’ll see your page impressions per visit statistics go up.

15. Testimonial Pages

25 Types of Pages that Every Blogger Should Consider

If you’re selling something (even if it’s yourself) like we do with ProBlogger Jobs advertising, having some sort of a testimonial page can be very worthwhile. People base buying decisions increasingly upon the opinions of others – so capture some of these opinions and present them.

16. Event Specific Pages

25 Types of Pages that Every Blogger Should Consider

Speaking at an event? Create a ‘page’ specifically for those at it and mention that you’ve done so in your presentation. This way you can tailor a specific message to those visitors, their needs, your presentation and ‘sell’ something to them (whether it be subscribing to your blog, buying a product, selling your services or getting them to read certain pages on your blog. The example I’ve given is from a conference I did this time last year. I also used to have a section on that page selling a product that I mentioned in the presentation and it converted quite well.

17. 404 Page

25 Types of Pages that Every Blogger Should Consider

When people arrive on your blog to a page that has been deleted, follow a dead link etc and end up on a default error page on your blog you’ve got a wasted opportunity on your hands. Customize your error pages to help readers find what they’re looking for or at least find something else that might interest them. Further Reading: How to Create a Custom 404 Error Page for Your Blog and this article from Search Engine Journal where I found the Disney example pictured above.

18. Special Projects

25 Types of Pages that Every Blogger Should Consider

When I participated in a charity event called (Movember), rather than letting this event completely take over my blog for the month I created a dedicated page for the event that those who were interested in could follow my updates on.

19. Guest Blogger Page

25 Types of Pages that Every Blogger Should Consider

I don’t accept guest posts on ProBlogger but we do invite writers to apply to write for dPS with some guidelines on how to write for this blog. As a result, I get more posts that are written in a format that I can use and it’s cut down a lot of work for me.

20. Archives Page

25 Types of Pages that Every Blogger Should Consider

There are numerous ways that you can present that archives of your blog. It becomes more challenging the larger your blog grows to be able to direct people back to your best previous work and a dedicated page can be helpful in that process rather than just presenting a list of categories or dates on your site bar. What I’ve attempted to do with mine is to provide a page with dated archives but also categories with some suggested starting points.

Some of the above ‘pages’ can of course be created from ‘posts’ on your blog (and there might be some good reasons for doing so) however my preference is to make them ‘pages’. In most cases this is because I prefer these pages to not be date specific. The way I have my links set up here at ProBlogger posts have dates showing and in the link structure – but pages don’t. In many of the above examples I also didn’t want to page to show up in my blog’s RSS feed or categories – but preferred them to be standalone pages.

21. Start Here Page

25 Types of Pages that Every Blogger Should Consider

When we redesigned ProBlogger (some years ago now), we mapped out a reader journey and part of that was for new readers landing on the blog knowing where to start. So our “Start Here” page introduces the topic, lays out the format of the blog and gives readers an induction into the content pillars and how to get the most out of their interaction with the blog.

I’ve recorded a podcast episode on Why You Should Create a Start Here Page for Your Blog and Kelly Exeter wrote a guest post about The 5 key elements your blog’s ‘Start Here’ page must have.

22. Resources Page

25 Types of Pages that Every Blogger Should Consider

If you have an assortment of recommended tools, services or resources you use and recommend – particularly if you are earning affiliate commission, sponsorship or advertising from them – give your readers a page where they can see all of these resources in one spot and links for them to access. Just make sure that you disclose any commercial arrangements you may have attached to these resources.

Here’s both a podcast and an article I produced on How to Use a Resources Page to Grow Your Traffic and Income.

23. Privacy Page

25 Types of Pages that Every Blogger Should Consider

New data protection laws that apply to just about every business in any jurisdiction mean that having a Privacy Policy published on your website is essential. I’m not a lawyer and we don’t dispense legal advice on ProBlogger, but our guest legal expert Jeanette Jifkins did write an article on What Laws in the World Apply to You?

24. Product Pages

25 Types of Pages that Every Blogger Should Consider

Do you sell anything from your blog – products or services? Well, you’re best to create a “shop window” so your readers can become customers.

25. Member Pages

25 Types of Pages that Every Blogger Should Consider

Many news sites now monetize via a paid subscription and you can gate all or some of your content behind a paywall for subscribers only. At ProBlogger we don’t have a paywall, but we do offer a FREE Member’s Library of resources, with access based on subscribing.


What page types would you add to the above list?

Update: Some great suggestions in comments so far, some of which I have now listed above. I agree that a privacy page is a good one, as is a comments policy (I have one of these but wrote it as a post – I think it’d be more appropriate as a page though). Another one that I should have included is a ‘resource’ page – a page that lists recommended resources, books, courses etc. Lastly – I should have included a ‘blog roll’ or ‘links’ page. Thanks for everyone’s suggestions – keep them coming.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. I’m sure I’m not the only person who’ll notice the lack of a privacy policy page in the above list, especially now that Google seem to be requiring it from all their publishers.

  2. Excellent compilation! Now I have to get to work implementing some of these on my blog.

    Lane of VeganBits.com

  3. Hey, it’s a power list!

    This is great info, I never would have thought of half of these.


  4. great post darren!
    have just stumbled upon it!

  5. Though I agree that these are 20 pages every blogger should consider, I don’t think most are necessary. I think the About, Disclaimer, and Contact pages are a must. Advertise is a must for a larger blog.

  6. ~ Comments Policy
    ~ Privacy Policy
    ~ “About guest posters”: a very short bio and link to the post(s) of all our guest posters, which has in turn drummed up enthusiasm from new guest posters who want to see their names on the list!

    For a long time, we had contact information as part of the About Us page; as soon as I made it a seperate page with its own link in the side bar, the amount of communication we had from readers trebled. So it’s worth making “contact us” very, very obvious.

  7. Darren, as always, you are a source of amazingly useful info. Thanks.

  8. These are all great pages, my only problem is I got: an archives page, a contact page, a subscribe page, and an about me page. I just fear that I’m going to have too many pages and start to overwelm.

    I do however like the series page, guess blogging page and the services page

    great article!

  9. This is a brilliant and very useful article. Thanks Darren.

    Regarding the press page, I suggest adding PDF link or some excerpts because you never know if those links will stay 6 months from now. Most of the USA Today stories that are in my bookmarks return a 404 now.

    I create a new post for every mention in the print media under a “quotes” category and also include a screen capture – http://www.labnol.org/category/quotes/media/

  10. These are some great ideas that I wouldn’t have previously considered. Now to tweak my theme to handle all the new content.

  11. I thought WordPress didn’t allow advertising including affiliates. Not true?

  12. In my opinion the press page is one of the most important. Very good article. A blog owner could use just about every page you mentioned. All are good ideas!

  13. I’ve also got a “learning center” page which has been helpful to my visitors. It’s where I’ve posted some helpful instructional audio and video about my niche topic. You can also find these scatter throughout my blog posts, but having them all in one place has been good

    Great list.!

  14. I’ve never seen the guest post page. I bet you’re going to get 100’s of guest posters now.

  15. Those are great page ideas. But I have to choose for I cannot have too many tabs at the top! What I have done is to combine some of your suggested types – a how to search this blog page which then explains archives, search box, labels and my hub links in my side bars.

  16. I think that having a contact page is always a good idea, especially if you don’t like the idea of putting your email address in plain view for spammers to harvest — not that much spam gets through most filters these days.

  17. I second the earlier comments about a “privacy policy” page being important. Call me self-absorbed, but I publish a stats page too.

  18. I’ve heard of squeeze page but sneeze page is new to me. I will try to incorporate this soon.

    Must read post!

  19. Excellent post. Many bloggers (myself included) forget to include a lot of this useful information on our sites. Thanks!

  20. @Cibire: It’s my understanding that sites hosted on WordPress.com (free) do not allow affiliate advertising, however Darren is likely referring to blogs served by a 3rd party host, but using a WordPress front-end.

    This is a an excellent resource, Darren! Thanks for putting it together.

  21. @beadinggem

    if you are using wordpress you can modify it to exclude certain pages from the page list – you need to modify the php code in the template – there is info on the main wordpress.org site

    Darren, very useful list – will certainly give your readers some ideas to aide their readers

  22. I know i m repeating the same stuff others would have said by now.. Extremely Useful Stuff.. Thanks for the compilation..

  23. I love the customize the 404 page, page. That one I did a while back and it can be very effective if you have something posted other than the standard, page can’t be found.

  24. I’ve always wondered about certain pages on blogs and why some bloggers had them and some didn’t. You definitely have covered all of your bases, which is why we like Darren. *=)

    Great post!

  25. @Cibire – that is indeed for blog hosted at wordpress.COM, but for people running a stand-alone copy of wordpress (from the dot ORG) you can run as many ads as you like.

    I like the list, just remind people they probably don’t need *all* of them. ;)

  26. Some fabulous ideas in there, a couple that I missed and can use. Thanks a bunch.

  27. Great post. What about including a dynamic sitemap?

  28. This is a great blog post, with some really overlooked ideas to help new readers get into old discussions and find great posts in the archives. Definitely can elevate a blog from a news source to a news resource.

  29. When I first started blogging I did an Analysis of Top Bloggers post to see how the best of the best did things. Of the 15 or so blogs I looked at I was most impressed by your Archives page.

    When most people took very little time to create there about page, you put some work into it and made it a very usable page.

    Seeing just a list of months and years isn’t very usable unless you have an exact need for it. I love how you present multiple ways to digest your past posts.

  30. Thanks for the very helpful list! All the best, Brad Newman

  31. This isn’t something that every blogger should have… But for those of us with source code, a License page describing the “default” license for the code is a good thing.


  32. Why do you keep finding things that I haven’t done or thought of?

    Oh well back to work.

    Good post.

    The Masked Millionaire

  33. I would suggest a “Where I’ll Be” / “Events” / “Where to Find Me” page showing which conferences you’ll be attending/speaking/presenting at if you’re on the move a lot.

    Great post, one of your best.

  34. Any thoughts on how to jumpstart a Press Page if there aren’t any interviews, articles, etc. about the blog or the blogger to link to?

    I have had a few of my posts picked up by Reuters and other news organizations through Blogburst and NewsTex, would those be appropriate to link on a Press Page? (They’re “just” blog posts, but republished by major news organizations. For any press so unsavvy of the new media to need help, they look a lot like “clippings”.)

  35. I like the idea of a FAQ page. That would be really useful for me. Thanks for the tip!

  36. Way over my head, but I’ll try to work on the list one page at a time, thanks Darren…

  37. One of most important posts, thank you Darren

  38. Feedback page. It’s a great way to put this page with commenting system. Publishing what your readers have to say to improve your blog reassures your commitment them.

    Isn’t it worth having one on every blog site?

  39. Some great ideas in there Darren – I recently added a Blogroll page (now automatically updated courtesy of newsgator) which helps show all the other Blogs that I visit on a regular basis.


  40. Awesome post Darren – I will have to implement some of these over the weekend – However – I do see one important Page that you left out.

    The “What is an RSS Feed”, page to help those who are new subscriber to your feed.

    I wrote about it on my blog, in my top lists of ways to build your subscriber base.


  41. Thanks for this informative compilation, Darren. I’ve got reading to do then I have some work ahead of me. Great article!

  42. Question for Darren and the commenters: what makes a good privacy page? I’ve been meaning to set one up, but I have no idea where to start.

  43. Darren,

    Awesome post. Fantastic stuff on the pages.

    I love customising the 404 page. You can have a real blast with it, branding it in the style of your blog.

    One page I’ve been thinking a lot about is the “LINKS” page. I’ve always thought there was a lot more to Links than just displaying them with a descr. in the Sidebar. I’ve not used them in my last couple of blogs mostly because I couldn’t get around the problem.

    I don’t want them displayed as a list. I want them contextual. If building community is important, then I want keywords for them, so that when I use keywords, they appear at the bottom of the post, like “Related Posts”. But also, in a single Links page, it’d be awesome to have them grouped in a number of different ways.

    We are about community, and Links should be a bigger part. Although I’m not a guru by any stretch, so could be way off the mark.

    Will think some more about it.

    @patrick: You probably want to use tinyurl or another service for stick in post urls. Screws over the site. But then you probably saw after commenting :).

  44. added a few thoughts as an update at the end of this post – thanks everyone for your thoughts.

  45. Hi this is very helpful, can you look at my about page and tell me what you think? too business?

  46. Wow, that post gave me all kinds of great ideas. Thanx Darren
    I’m definitely going to be implementing some of this stuff. I just found this blog today, but what a wealth of info here!

  47. Cool, very cool even, but now I have even more work to do.

  48. I like the 404 page that you have in your blog. Interesting one you’ve got.

  49. Highly informative, as usual

  50. Great post Darren…wow, I need to get busy!

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