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How to Create Your Blog Content Calendar
Today’s episode is the last in the ‘Today, Not Someday’ series of 11 podcasts and 10 challenges that you can do now to make next year your strongest year of blogging yet.
The focus is actioning your ‘someday’ list, the things you’ve always wanted to do to improve your blog but have struggled to make happen. For details about how the series works, check out episode one here. I’ve included a full list of episodes below.
The focus of today’s episode is about how to plan what content you will post on your blog during 2016. Having a plan will save you stress, energy and time, and will make your blog more consistent, increasing your chances of attracting new readers and keeping current readers engaged.
In This Episode
- Why thinking ahead about your editorial calendar is important
- Why reviewing your blog’s previous performance will fast track your plan for the future
- 3 areas to look at to measure what your strongest content in 2015 was
- How to review your previous content to work out what is getting readers the most excited and engaged
- 11 quick questions to answer that will help you work out your blog’s most popular topics, times, post types and more
- How to work out key themes you could cover in your content
- How to work out ideas for series of posts for your blog
- Why thinking about the rhythm of your publication schedule can help you plan your blog content
- How to work out how often you should post content
- How to decide what mediums of content you will post
- How to decide and schedule when you will have breaks from blogging next year
- Quick, easy things you can do to make your content look fresh and attractive and cut down your workload
- Tools you can use to help you with collecting ideas and planning content
- How to brainstorm great content ideas for the new year
Further Reading and Resources for How to Create Your Blog Content Calendar
- Episode 12: How to Create an Editorial Calendar for your Blog (Podcast)
- A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging (Blog Post)
Tools I mention in this podcast:
Other episodes in the Today, Not Someday Series:
- Part 1: Introducing New ‘Today, Not Someday’ Series
- Part 2: Why You Should Create a Product to Sell On Your Blog (and Tips on How to Do It)
- Part 3: How to Increase the Subscriber Numbers to Your Email List
- Part 4: How to Get Readers Excited to Join and Stay on Your Email List
- Part 5: How to Use Autoresponders to Fast Track Engagement and Profit
- Part 6: How to Refresh the Design of Your Blog For Maximum Impact
- Part 7: How to Make Money as an Affiliate With a Best Seller List
- Part 8: How to Make Your Social Media Strategy More Effective for the New Year
- Part 9: Grow Your Blog’s Traffic and Income by Creating a Resources Page
- Part 10: Map Out Next Year’s Monetization Strategy for Your Blog
Meet my new friend, Edgar (and a SPECIAL OFFER)
I’d like to welcome a new sponsor to the ProBlogger podcast for the duration of this 10 part series, my friend ‘Edgar‘.
Edgar is a tool I’ve been using since January of this year that does exactly what this series is about. It enables you to make the work you do on social media keep paying off for the long term. You put a little work into Edgar today by adding social media updates highlighting the great content in your blog’s archives and Edgar goes to work to share them to your followers not just once but by queuing your updates to keep delivering to into the future.
The team at Edgar have put together a special deal for ProBlogger readers which gives you a free one month trial. Sign up for your free one month trial at meetedgar.com/problogger. Here’s a video of how I use Edgar:
If watching videos isn’t your thing – here’s a blog post I wrote on how I use Edgar.
How did you go with today’s episode?
What will you include in your content calendar? What other questions do you ask yourself to help you plan your content calendar?
I’d love to hear from you in the comments below. The hashtag I’ll be using to talk about this journey on social media is #TodayNotSomeday and I encourage you to share your journey too, using the same hashtag.
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