Note: you can listen to this episode above or load it up in iTunes.

How to Optimize Your Social Media to Drive Traffic to Your Blog

Today’s episode is part 8 of the new ‘Today, Not Someday’ podcast series. The focus is actioning your ‘someday’ list, the things you’ve always wanted to do to improve your blog but have struggled to make happen. For details about how the series works, check out episode one here. I’ve included a full list of episodes below.

The focus of today’s episode is about how to give your social media workflow a good going over to prepare you for the new year. I share tips about how to get bigger reach, more traffic, and higher engagement, and how to maximize productivity so that you save time.iSketch by Sébastien DEL GROSSO on

In This Episode

You can listen to today’s episode above or in iTunes or Stitcher (where we’d also LOVE to get your reviews on those platforms if you have a moment). In today’s episode:

  • Why optimizing your social media is so important for growing your blog
  • 4 common social media mistakes
  • Why I decided to make changes to my social media strategy
  • 3 key questions to ask yourself to optimize your social media
  • How to build a social media system that will save you time and increase engagement
  • How Periscope can improve your social media engagement and make your work more fun
  • Social media tools you can use to increase engagement, reach, and traffic and save you time

Further Reading and Resources for How to Optimize Your Social Media to Drive Traffic to Your Blog

Great tools to help you automate and manage your social media:

Great tools to help you make the best of Periscope:

Other episodes in the Today, Not Someday Series:

Meet my new friend, Edgar (and a SPECIAL OFFER)

I’d like to welcome a new sponsor to the ProBlogger podcast for the duration of this 10 part series, my friend ‘Edgar‘.

Edgar is a tool I’ve been using since January of this year that does exactly what this series is about. It enables you to make the work you do on social media keep paying off for the long term. You put a little work into Edgar today by adding social media updates highlighting the great content in your blog’s archives and Edgar goes to work to share them to your followers not just once but by queuing your updates to keep delivering to into the future.

The team at Edgar have put together a special deal for ProBlogger readers which gives you a free one month trial. Sign up for your free one month trial at Here’s a video of how I use Edgar:

If watching videos isn’t your thing – here’s a blog post I wrote on how I use Edgar.

How did you go with today’s episode?

What will you do to make your social media more effective in 2016? I’d love to hear from you in the comments below.

The hashtag I’ll be using to talk about this journey on social media is #TodayNotSomeday and I encourage you to share your journey too, using the same hashtag.

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