Note: you can listen to this episode above or load it up in iTunes.

How to Get Readers Excited to Join and Stay on Your Email List

Today’s episode is part 4 of the new ‘Today, Not Someday’ podcast series. The focus is actioning your ‘someday’ list, the things you’ve always wanted to do to improve your blog but have struggled to make happen. For details about how the series works, check out episode one here. Part 2 was about why you should sell a product on your blog (and how to dot it). Part 3 was about how to get people to sign up onto your email list.

The focus of today’s episode is about how to create the most effective ‘opt-in’, or ‘lead magnet’ for your blog, or if you already have one, how to make it even more powerful. An opt-in is a free special offer that you can give to people who join your email list. Having an opt-in is one of the most significant things you can to do to increase your subscriber numbers and grow your business.

Posting box by Ventsislav Bratovanov on

In This Episode

You can listen to today’s episode above or in iTunes or Stitcher (where we’d also LOVE to get your reviews on those platforms if you have a moment). In today’s episode:

  • Why having an opt-in or lead magnet for your email list is so powerful
  • How to create an opt-in for your email list
  • What format your opt-in should use
  • More than 20 ideas of what you can offer as your opt-in gift
  • How to decide what your opt-in gift should be about
  • How I created an opt-in for my Digital Photography School blog this year
  • Why you should update your opt-in
  • Why you should have more than one opt-in
  • How you can give people something that will still make them want to stay on your list, even after they have their gift
  • What your opt-in should look like
  • Tools you can use to help you deliver and promote your opt-in
  • Where you should mention your opt-in

Further Reading and Resources for How to Get Readers Excited to Join and Stay on Your Email List

Tools you can use to deliver and promote your opt-in

These tools are great and I use them for my blogs:

Meet my new friend, Edgar

I’d like to welcome a new sponsor to the ProBlogger podcast for the duration of this 10 part series, my friend ‘Edgar‘.

Edgar is a tool I’ve been using since January of this year that does exactly what this series is about. It enables you to make the work you do on social media keep paying off for the long term.

You put a little work into Edgar today by adding social media updates highlighting the great content in your blog’s archives and Edgar goes to work to share them to your followers not just once but by queuing your updates to keep delivering to into the future.

The team at Edgar have put together a special deal for ProBlogger readers which gives you a free one month trial. Sign up for it at

Other episodes in the Today, Not Someday Series:

How did you go with today’s episode?

What opt-in are you going to create to increase your blog subscriber numbers?

If you already have an opt-in, how are you going to improve it? If you’re creating a new one, what will it be?

I’d love to hear from you about what you’re working on in the comments below, or on Twitter and Instagram using the hashtag #TodayNotSomeday.

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