Note: you can listen to this episode above or load it up in iTunes.

How I Increased the Subscriber Rate on My Blogs by 80-1000%

Today’s episode is the second of the new ‘Today, Not Someday’ podcast series. The focus is actioning your ‘someday’ list, the things you’ve always wanted to do to improve your blog but have struggled to make happen. For details about how the series works, check out episode one here. Part 2 was about why you should sell a product on your blog (and how to dot it).

The focus of today’s episode is about why and how you should have a good system to allow people to subscribe to your email list. I have spent lots of time over the years experimenting with different ways to let readers subscribe across my blogs. I share the technique I use that increased my email list subscribers by over 100% so you can use it on your blog.

Snoopy in rain by Edwin Leung on

In This Episode

You can listen to today’s episode above or in iTunes or Stitcher (where we’d also LOVE to get your reviews on those platforms if you have a moment). In today’s episode:

  • Why I started using email as a way to communicate with my readers
  • Why email is a valuable communication tool for your blog
  • The 3 keys to increasing the subscriber numbers on your email list
  • An invitation to complete a challenge to improve your blog
  • 5 things you should test in your email list sign ups
  • The tool that has increased my email list sign ups by more than 100%

Further Reading and Resources for How to Increase Your Email List Subscribers By 100% Today

The email list providers that I use:

SumoMe, the email list tool I use for pop up and Welcome Mat subscription forms (and a SPECIAL OFFER)

The great thing about SumoMe is that:

  • It allows you to test different types of popups, hello bars etc. in combination
  • You can target people coming from different sources of traffic with different tools, different CTAs, different frequency of seeing the tools etc.

I’ve seen between 80%-1000% increases in subscribers on every site I’ve tested it on.

Check out the increases in subscribers I’ve seen to a couple of my sites. First Digital Photography School.

increase subscribers sumome dps

Next – here’s the increase in subscribers here on the ProBlogger Podcast show notes page.

increase subscribers sumome pb

My wife even saw a 1000% increase in her subscribers on her blog!

The feature I specifically mention working very well for me on my blogs (and being responsible for these increases in subscribers) is the ‘Welcome Mat’. SumoMe has a special offer for ProBlogger readers, a free month of ‘Welcome Mat Pro’, which is pretty amazing! Access the special offer here

Other episodes in the Today, Not Someday Series:

Update: check out Part 3 which continues the theme of growing your subscriber numbers by creating an opt-in for your blog.

Meet my new friend, Edgar (and a SPECIAL OFFER)

I’d like to welcome a new sponsor to the ProBlogger podcast for the duration of this 10 part series, my friend ‘Edgar‘.

Edgar is a tool I’ve been using since January of this year that does exactly what this series is about. It enables you to make the work you do on social media keep paying off for the long term. You put a little work into Edgar today by adding social media updates highlighting the great content in your blog’s archives and Edgar goes to work to share them to your followers not just once but by queuing your updates to keep delivering to into the future.

The team at Edgar have put together a special deal for ProBlogger readers which gives you a free one month trial. Sign up for it at

As promised in today’s podcast – here’s a video of how I use it:

If watching videos isn’t your thing – here’s a blog post I wrote on how I use Edgar.

How did you go with today’s episode?

Do you already have an email list? Will you start one today? If you already have an email list, what strategies are working best to convert people into signing up? I’d love to hear from you in the comments below.

The hashtag I’ll be using to talk about this journey on social media is #TodayNotSomeday and I encourage you to share your journey too, using the same hashtag.

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