Note: you can listen to this episode above or load it up in iTunes.

How to Create Your Blog Content Calendar

Today’s episode is the last in the ‘Today, Not Someday’ series of 11 podcasts and 10 challenges that you can do now to make next year your strongest year of blogging yet.

The focus is actioning your ‘someday’ list, the things you’ve always wanted to do to improve your blog but have struggled to make happen. For details about how the series works, check out episode one here. I’ve included a full list of episodes below.

The focus of today’s episode is about how to plan what content you will post on your blog during 2016. Having a plan will save you stress, energy and time, and will make your blog more consistent, increasing your chances of attracting new readers and keeping current readers engaged.

gray pencil on a open calendar business agenda by Mihai Ologeanu on

In This Episode

You can listen to today’s episode above or in iTunes or Stitcher (where we’d also LOVE to get your reviews on those platforms if you have a moment). In today’s episode:

  • Why thinking ahead about your editorial calendar is important
  • Why reviewing your blog’s previous performance will fast track your plan for the future
  • 3 areas to look at to measure what your strongest content in 2015 was
  • How to review your previous content to work out what is getting readers the most excited and engaged
  • 11 quick questions to answer that will help you work out your blog’s most popular topics, times, post types and more
  • How to work out key themes you could cover in your content
  • How to work out ideas for series of posts for your blog
  • Why thinking about the rhythm of your publication schedule can help you plan your blog content
  • How to work out how often you should post content
  • How to decide what mediums of content you will post
  • How to decide and schedule when you will have breaks from blogging next year
  • Quick, easy things you can do to make your content look fresh and attractive and cut down your workload
  • Tools you can use to help you with collecting ideas and planning content
  • How to brainstorm great content ideas for the new year

Further Reading and Resources for How to Create Your Blog Content Calendar

Tools I mention in this podcast:

Other episodes in the Today, Not Someday Series:

Meet my new friend, Edgar (and a SPECIAL OFFER)

I’d like to welcome a new sponsor to the ProBlogger podcast for the duration of this 10 part series, my friend ‘Edgar‘.

Edgar is a tool I’ve been using since January of this year that does exactly what this series is about. It enables you to make the work you do on social media keep paying off for the long term. You put a little work into Edgar today by adding social media updates highlighting the great content in your blog’s archives and Edgar goes to work to share them to your followers not just once but by queuing your updates to keep delivering to into the future.

The team at Edgar have put together a special deal for ProBlogger readers which gives you a free one month trial. Sign up for your free one month trial at Here’s a video of how I use Edgar:

If watching videos isn’t your thing – here’s a blog post I wrote on how I use Edgar.

How did you go with today’s episode?

What will you include in your content calendar? What other questions do you ask yourself to help you plan your content calendar?

I’d love to hear from you in the comments below. The hashtag I’ll be using to talk about this journey on social media is #TodayNotSomeday and I encourage you to share your journey too, using the same hashtag.

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  • Thanks for all the information and questions I need to ask myself. I took tons of notes and have set aside time today to ponder 2016 😀

  • Louise Scott

    I’m glad to say I took comprehensive notes. I’m onto 3+ episodes now. I feel like I am on a Masterclass!