CategoryAdvertising

warning: read to the bottom of this post to the update I just stumbled upon another new blog advertising network – BlogStar Network. They present themselves as: ‘a mesh of influential blogs and bloggers who are open to and accept association with corporate sponsors and advertisers. The Blog Star Network ...more

Blogads now has a page that has all of it’s mini-networks listed. I’m a part of the gadget network and have found a very slight increase in ads being placed on my site as a result. I suspect in time this (and other programs like it) will become a more ...more

There is a good look at the Pros and Cons of Contextual Advertising over at Online Journalism Review today. Here’s a couple of snippets. Firstly a look at successful use of Adsense – they go to the usual suspects including Jason Calacanis: ‘For a general news site, the breaking news ...more

Research out of Forrester is showing a growing interest to place advertisements on blogs and/or in RSS feeds. This should be no surprise, given the mainstream business coverage of blogs that has issued recently. Of those surveyed by Forrester, 64% would be interested in advertising on blogs, while 57% would ...more

The BlogKits 2005 Blogging & Advertising Survey is about to close up. Here’s the best part. I’m going to release the raw data from this study on ProBlogger.net next week for anyone to download and analyze as they see fit. So if you haven’t taken the short survey yet, please ...more

Jacob asks Should New Blogs Have Ads? He has decided not to put ads on his new blogs for two main reasons: Not much money – it takes time to build readership and in the mean time it doesn’t really earn much Bring in the Audience – ads can put ...more

Interesting feature by Reuters today into Blogs and advertising with some hopeful news for entrepreneurial bloggers who are good/lucky/workaholic/well-connected enough to generate large levels of traffic: Buczaczer expects a handful of blogs will develop an audience large enough to secure more substantial ad dollars this year. A wave of companies ...more

Henry has just posted an interesting post over at BlogAds about some of the changes they’ve been working on in BlogAds 3.0 (beta). For starters they are refining their application process and introducing the idea of ‘sponsor bloggers’ who bring new bloggers into the program and help them get going ...more

An email was just sent out to Fastclick Publishers announcing that their new Text Ad program has just gone live. We have exciting news to announce – we launched our new Text Ads ad format today! Text Ads are the perfect supplement to your current display advertising, using unobtrusive text ...more