Research out of Forrester is showing a growing interest to place advertisements on blogs and/or in RSS feeds. This should be no surprise, given the mainstream business coverage of blogs that has issued recently.
Of those surveyed by Forrester, 64% would be interested in advertising on blogs, while 57% would be interested in advertising through RSS. Both these figures represent more interest than advertising on mobile devices – this just shows which way the industry is set to grow.
Forrester estimates that total online advertising and marketing dollars will reach $14.7 billion for the 2005 year – that’s 23% more than in 2004. Banners/sponsorships will grow 11% per year to $8 billion by 2010. We’ll also see a large increase in spending for search engine marketing over the next few years, up to $11.6 billion by 2010. Online marketing spending is the only area of growth in advertising spending as a whole – so interest is definitely present.
By 2010, however, online marketing will only represent 8% of total ad spending. This is not to say that there will not be a lot of online marketing going on, but perhaps just that online marketing is less costly – an ad online will not run you into millions such as television would.
So, advertisements on blogs and in RSS represent a significant growth opportunity in the market. The also represent a very relevant opportunity to bloggers who want to monetize their blogs. As a recent professional blogger, this is something I’ll be seeking for myself, as well as for others through my services.