CategoryAdvertising

Media Daily News posts that Ad Agency Carat are launching some interesting resources for companies wanting to explore blogging as part of their marketing. ‘John Cate, vice president and national media director for Carat Interactive, said clients such as TiVo and Pfizer will each be given a three-part blogging “starter ...more

Are you a media buyer or seller that wants some work? This might be a good post for you to read to the bottom of. One of my biggest frustrations as a single practitioner blogger is that I have to get my head around multiple areas of expertise. I’m a ...more

I find it interesting to see that MSN Spaces is now adding advertising to their blogger’s blogs. In a way if makes sense – they have 4.5 million users, even if it was just the users themselves who saw the ads thats significant exposure – let alone all the readers. ...more

This article is good news for those of us who are publishers for pay per click advertising programs like Google’s Adsense with advertisers paying 9% more for keywords than they were earlier in the year. ‘PRICES FOR PAID SEARCH LISTINGS rebounded in March, rising 9 percent to an average of ...more

MarketingSherpa has a great article on Viral Advertising which could be of interest to bloggers both in thinking about promoting their own blogs but also in providing adspace ON their blogs. ‘Viral advertising is the red hot tactic of 2005 … but the lack of practical how-to information on the ...more

A blogging friend just pointed me at a new strategy that the AdBrite advertising network seem to be employing – selling packages of ads that will appear on multiple sites. Some of the packages are packages of their higher performing sites in the network and others are theme related on ...more

Just spotted an article in the Wall Stree Journal that mentions a group of contextual ad advertisers who are suing Google and Yahoo over issues of click fraud – this will be an interesting one to watch as its going to be a big issue for those behind contextual advertising ...more

Jim over at BlogKits writes a good post on What Do Bloggers Want From An Advertiser? and answers the question by telling us what we don’t want. The ‘Do Want’ article will come next week. Looks interesting. What do YOU want from blog advertisers dear readers (apart from the obvious ...more

Spending on Internet advertising in the US market increased by 21.4% to $7.4 billion in 2004 in comparison to 2003 – a higher increase than any other area. The overall average increase across all mediums was 9.4%. Encouraging signs. Source U.S. Advertising Market Shows Strong Growth in 2004 via Poynter ...more