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Advertisers Sue Google and Yahoo over Click Fraud

Posted By Darren Rowse 6th of April 2005 Advertising 0 Comments

Just spotted an article in the Wall Stree Journal that mentions a group of contextual ad advertisers who are suing Google and Yahoo over issues of click fraud – this will be an interesting one to watch as its going to be a big issue for those behind contextual advertising systems and has the potential to have flow on effects to publishers.

‘A group of advertisers quietly filed a lawsuit in February against Google Inc., Yahoo Inc. and other Internet companies in a potentially important legal test of those companies’ liability for a form of online-advertising fraud.

The plaintiffs, led by Lane’s Gifts & Collectibles LLC, a Texarkana, Ark., retailer, allege that the Internet companies knowingly overcharged for advertisements they sold and conspired with each other to continue doing so. The plaintiffs are seeking to have their suit, which hasn’t received widespread attention, certified as a class action….’

Read more at – Internet Firms Face Legal Test On Advertising Fees

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.