Welcome to the second episode of the #TodayNotSomeday podcast series, where today’s challenge is one I would prioritise above all others: getting people to subscribe to your email list.
I started using email as a way to communicate with my readers back in 2007 when I started Digital Photography School and my dad, an aspiring photographer, didn’t use RSS (which was the popular way of getting your content out to readers at the time). I realised he would be better off having posts sent to his email address, so I set that up and kept it on the site as a secondary subscription option for readers. Pretty soon the email list overtook our RSS subscriber numbers – today we have close to 900,000 subscribers.
But why worry about email? Why is it more important to grow than say, the number of people following you across your social media channels?
Mostly because it’s familiar, and used regularly by most. Nothing has come close to killing off email, and you don’t have to worry about algorithms, news feeds, and the fleeting nature of social media. It’s an incredibly successful traffic-driver, exceptional for selling (either affiliate sales or your own products), it’s good for building community, and it helps build your brand.
In today’s episode of the #TodayNotSomeday series on the ProBlogger podcast, I want to share what I think the three keys are to a successful email list so you can finally get going on building that thriving email subscriber community you’ve always wanted!
You’ll also find today’s challenge (don’t forget to use the hashtag across social media so we can support and keep each other accountable!), and also some of the email providers I recommend (including a couple of freebies), and tips on how to optimise your email list if you’ve already got one set up.
There are plenty of different ways to entice people to sign up, and you will find each of them will convert differently. This all depends on what calls to action you use, where you use them, and how you use them.
There are diverse opinions on this, but a few things I’ve tested really have significantly improved my signup levels, and I discuss all of those in today’s episode. I’ll cover everything from colours, benefits, incentives, and where we’ve had the most success putting our sign-up box and calls to action.
You can find today’s show notes here, and I look forward to seeing what you all share with #TodayNotSomeday!