Note: this episode is available to listen to in the player above, on iTunes and Stitcher.

What I Have Learned About Blogging

Welcome to episode 100. Today I would like to take a look back, not over the last 100 podcast episodes, but back to when I first started blogging 13 ½ years ago.


I’m going to talk about some important lessons, and identify ten things that I wish that I had known when I first started blogging in 2002. I hope to share some of the things that will help you get over the bumps in your blogging venture.

My blogging journey began when my friend Steve sent me an email with these four simple words, “check out this blog” and a link to I had never heard of blogging before, and I was curious about who the tall skinny kiwi was.

I clicked the link and loved the content that Andrew Jones had created, but I also fell in love with blogging. I was intrigued with the idea of building a community around a blog, and I dove in with no experience or credentials.

In Today’s Episode

  • My introduction to blogging and different jobs I tried before blogging
  • My first blog called Living Room and how I just got started
  • People found my blog by me commenting on other blogs
  • I met some bloggers that taught me some HTML and how to make things bold
  • Rachel Cunliffe from New Zealand helped me redesign my first blog
  • I learned a lot just by starting and reaching out to others
  • Over time the blog evolved and I became addicted to it
  • A year later I started a blog about digital cameras
  • I made a little money with AdSense and the Amazon Affiliate program
  • A few dollars a week, grew to a few dollars a day, to a part-time income
  • After about a year, I realized I was going to be a full-time blogger and really ramped things up
  • I started ProBlogger in 2004 and went full time with blogging
  • In 2007, I transitioned my digital camera blog into Digital Photography School

The 10 Things I Wish I’d Known When I Started In 2002

  • If you want your blog to be a business, you need to treat it as a business
  • Identify who you want to read your blog – Spend time to understand your reader
  • An email newsletter is a very powerful thing – Build a list – Popups increase conversions
  • There are so many ways to make money from blogging – Diversify your income
  • Create something to sell – My first ebook The Essential Guide To Portrait Photography
  • Content – Create content that informs, inspires, and interacts
  • Look for Sparks – Most big things start as small things (glimmering sparks)
  • To be active – What action will I take today that will grow my blog?
  • Let your worlds collide – It’s OK to let your readers see what you are passionate about beyond your niche
  • Aim to have a big impact upon the readers you already have – I am incredibly grateful to you for listening to these podcasts and for the emails I get from you.

Further Resources on 10 Things I Wish I’d Known About Blogging


Darren Rowse from Chris Guillebeau on Vimeo.


How did you go with today’s episode?

I value my listeners, and I look forward to continuing this journey together. Thank you for listening and, I hope you enjoyed my story.

I’d also like to thank my team on ProBlogger and Digital Photography School, and Rose who edited most of the last 100 ProBlogger podcast episodes, and our new podcast editors and producers, PodcastMotor.

I’d love to hear some of the lessons that you have learned and what lessons resonated most with you. Leave your comments or suggestions for the future 100 shows below.

Got a Question You’d Like Me to Answer?

I base many episodes of this podcast upon questions answered by ProBlogger Podcast listeners and Blog readers.

You can use the following widget to ask a question. Please include your name and blog name (if you have a blog).


Enjoy this podcast? Sign up to our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts below.