Sometimes it can take years before we find a good rhythm to our blog’s posting schedule.
Some blogs suit smaller, bite-sized pieces every day (or multiple times a day), and some blogs get by on posting once a month.
Darren gets asked A LOT how often one should post, especially when just starting out with a blog. The answer, unfortunately, is not one-size-fits-all!
You can see for yourself what he has to say about posting frequency :
- ProBlogger FAQ: How Often Should I Post?
- How Often Should A Blogger Post?
- How Many Posts Should a Blogger Post? [The Pros and Cons of Daily Posting]
- Be Consistent and Useful – Thoughts on How Often to Publish on Your Blog
- What is the Ideal Post Frequency for a Blog?
So we wanted to know – how often do you post on your blog? We aim for at least four posts a week here on ProBlogger (sometimes five), but we’ve done everything from 10+ posts a week to only three. It’s interesting to see what kind of impact that has on readership and traffic.
Do you post every day? Do you post only when you have something to say? Once a week on a certain day? We’d love to hear what works for you, and maybe get a little inspiration from others doing something different.
I post when I have something to say… however I try to post at least once a week.
I’m a bit the same!
I used to post 3x/week (MWF).
The last 3 weeks, I’ve posted 5x/week (MT ThFSa) with a podcast releasing on Wednesdays, and I’ve definitely had a shift in momentum and traffic. Hard to isolate which thing is doing the most– is it the amped-up posting schedule? is it the podcast? is it both? is it a change in content focus?
I think it’s all the movement all at once.
In one week, I’ll be finishing the series I’ve been working on and I’ll be going back to a 3x/week schedule (M, Tu, Th) schedule + the Wed podcast release. We’ll see how that goes.
Seems like I’m constantly shifting. I do like having a dependable schedule; I think it helps people know when to show up and expect new content… but I’ve been at MWF for so long that putting the podcast out on Wednesdays changes that dynamic some.
One last thought- I’ve noticed that posting more often can sometimes feel more high-pressure; but then… sometimes, it’s actually FREEing that I have more opportunities to write and can do some posts that are less formal. It’s like having more writing opportunities gives me the chance to address more “everyday” issues without having to feel like every post has to be knock-it-out-of-the-park amazing. Anyone else noticed this?
Yep definitely, I noticed it a few months ago when I eased up on my own standards for what makes good content! I felt a whole lot better.
It’s also hard to pinpoint what’s working when you start changing things up – makes it hard to define what to keep and what isn’t worth the bother!
I completely agree! I’m sort of a perfectionist about my posts, maybe because I come from a journalism background. It would take me forever to write a post that felt “finished.”
The past couple months I’ve focused more on making my content SEO-friendly and valuable to readers, rather than a literary work of art. It’s really helped! I’ve finally got a consistent blogging rhythm going after two years of inconsistency.
I understand that – and I know the SEO stuff really does work! It helps to take the pressure off writing the next big thing.
Hey Stacey,
It’s been always a debating topic. Every blogger has something to say about the post schedule. I personally prefer to publish at least 5 posts in a week.
But I have noticed that a few blogs have a quite different post schedule. Some even post more than 3 posts a day.
The only thing is to keep the harmony.
~Ravi
Yes you’re right – find the balance between what you want to/are able to produce and also what your audience wants.
Hey Stacey,
Blogging is more of an interest and later on it become a good way to make money. Initially when a person start to blog , the main thing which worries him is traffic. We all know more traffic means more money, but many of us are not aware of the fact, more loyal readers means more trust & that will make more money. To get loyal readers, it’s important to have a community around our blog.
Community simply means a place where every one participate in order to grow. It’s never an individual work but a group work. When it comes to blogging, there are many ways by which we can create a community. To form a community, we need to have a niche. Reason being, with single interest people will interact more. Idea is to bring the power of forum community into blogging.
The options are endless and if we will search for various social media gadgets for our blog, we might end up covering every single part of our blog with those gadgets. The best way is by targeting our visitors need and give them the best options. Thanks for sharing your wonderful thought.
With best regards,
Amar kumar
Yes it all depends on your audience.
At mycanusa.de i post every friday. If there are specials like a blog parade or my Facebook roundup there is an other post at tuesday.
Sounds like you’ve got your schedule all mapped out!
At Qialance.com I also post every Friday!
Hi Stacey. I try and post 4 – 5 times a week. It has been hard at first, but now I’m getting into the habit.
It does get easier with time, that’s for sure. I hope it works out for you!
I Post Once In A Week..!! :)
I am trying to add two quality blog posts per week with a length of at least 2000 words. Since I am fairly new to blogging, it sometimes happen that I am just so busy with other things regarding my online business that it is just not possible (e.g. YouTube, podcasts, coaching, etc.)
Especially I am saving my money to pay a writer as my ego of ‘I want to do everything by myself’ is still just too strong :P
My goal is to publish three blog posts per week and hopefully I will achieve it soon!
Oh good luck! you’ll soon find what works for you.
I am a tech blogger and I publish new post when I found new things worth sharing with the readers.
Sounds good!
I aim to post at least once a week. I tried different approaches, and all worked in different ways.
At first I was publishing once every two weeks, to make sure I had good content, but that resulted in less views which demotivated me a bit and I couldn’t keep up with the amount of articles I had in queue. So I changed to once a week. The problem with publishing once a week was that I had a specific day to post, every Monday, and having that deadline was a mistake because at certain point I was publishing low quality content for the sake of having something. The stats were ok, but I was not. I didn’t like it.
Now I aim to once a week, but without a deadline. I draft my article, I take time to review it, and when I’m happy with it I just press publish. I still try to publish it at times that my users will read it, but I don’t care anymore of which day of th week I press the magic button.
The stats decreased a bit, but overall I’m happier with the outcome. Since I am a part time blogger, I’d rather work with lesser viewers but good quality than becoming a spammer with poor quality articles.
That’s fantastic! I’ve also come to the realisation it doesn’t really matter what day or time I post, what matters is sharing it on social at the best time. Things sure have changed!
I have two blogs and I post once a week on each of them. I have a blogging schedule that also needs to accommodate paid campaigns now and then. Between that and blog hopping and social media marketing of the content, I find that this rhythm works best. I’ve been blogging 9 years on one blog and a little over 2 years on the other.
It really does take time to find the best rhythm, doesn’t it!
I used to post daily but it became too much. I’m doing a bit of a revamp and decided I’ll post twice/thrice weekly. Quality over quantity simply because I don’t have much quantity of time.
Yep, I totally agree.
Hi Stacey, I try to publish every other week but sometimes it ends up being just once a month. I want to have something valuable to post and not just post for the sake of it. I’m also trying to promote more, something I’ve been lacking over the years. I do notice an increase of traffic though once I post something new.
I think once a week or every other week is great. Some bloggers post too much and I don’t have time to go back and read the latest one. Or if I keep getting emails daily I may unsubscribe from them.
I think that’s quite indicative of quite a few readers these days! I also agree people should spend more time on promotion – we create all this content only for it to be seen for three seconds!
Hi Stacey,
Good topic, and important, too.
I’ve always heard the more your blog the better, but I find as long as I give consistent value to my readers that I get good response.
I blog once or twice a week, but I do want to do more starting in 2017.
I can’t possibly fit more writing time into my schedule, so I’m going to start looking to host guest posts on my blog so my readers will have more content, and with a wider range of topics and viewpoints.
I think it’s most important to give your readers high quality, high value articles no matter how often you write, but yes, you need to put out a steady stream of content, too.
PS: I was partly inspired to start hosting guest posts on my blog by seeing how you guys involve different people here on problogger.
So, thanks :)
-Donna
Oh that’s so cool Donna! thanks for letting me know! I hope it works well for you – good guest posts are totally win-win for everyone involved.
I try to post at least 3 times a week, I prefer to do in-depth posts with the best possible photos though if there were miraculously 48 hours in a day I’d love to do more ;-)
Ha wouldn’t that be great! though we’d probably still need more even after all that!
Hi Stacey,
I want to post 3-5 times a week, but my schedule doesn’t allow me to do that. I only get an hour every day, so in that time I have to manage content writing along with promotion also. So I only post once a week and for that I am focusing on a longer articles of around 3k words.
I guess when I start a decent income, I would start twice a week progressing to 3 times. And that’s a goal by the end of the next year.
Oh good luck! I find usually the people who have goals and stick to them do better in the long run :)
Hi Stacey,
I am trying to write a blog post once a week on average, but the cadence varies a bit from week to week. In practice, I rarely blog more than twice a week, and never less than every second week.
My blog is on “how to monetize knowledge and skills by creating an online business”, and so it is mostly applied Internet marketing and how to create digital information products. Hence, I focus more on quality rather than quantity.
It is however interesting to learn from other bloggers how often they blog!
Magnus Unemyr
Yes I always enjoy hearing how other people manage!
I’m blogging about my course study. So, I’m keep blog update every new courses ended.
That’s a great idea.
Hey Stacey!
I started blogging some months ago and I do it twice a week. If I could I’d do three but with a job on the side it’s quite hard.
I reckon posting more brings more traffic but I also think it depends on one’s goals and possibilities. There is no definite answer for that one I guess!
Emmanuelle
I think it totally depends on the content too – one good post can bring in three times the traffic a normal post would! But sometimes it’s hard to gauge what will do well and what won’t. It’s all trial and error!
Hey Stacey,
I just talked about this on my blog last month referring to those that don’t have a lot of time to craft quality blog posts more frequently.
I concluded that it depends on the time you have and your audience.
Personally I went from 3x a week, to 5 days/week, to once a week, to now once a month.
Why?
For one the audience I’m targeting doesnt have a lor of time. 2 my schedule is more hectic than previous years. 3 I want to craft more quality post and focus on other things that’s been put on the back burner.
Great question Stacey! Have a great week!
Oh it’s such a good idea to think of the audience – some people are quite overwhelmed with five posts a week! It’s a lot to keep up with. Excellent point.
I run a tech blog and I post at least one article per week. Search Engine loves frequently updated websites. I think content is important but the content must be quality.
Totally agree!
Publish three blog posts per week and hopefully I will achieve it soon!
Good luck!
I blog on a (mostly) weekly schedule, which I find works well for me. Often it’s about topics I want to find out more about myself, so can involve a lot of research, with posts 2,000-5,000+ words long. That way, I’m not only providing helpful info to readers, but also developing my own expertise.
I also see the blog post as just the start of a process. From there, the content can be used in so many different ways to build leads and traffic.
I love that – everybody wins! and no time wasted.
At times, I’ve blogged daily. I once did Michelle Schaeffer’s challenge on two blogs at the same time. 60 posts in a month. I’m not doing that again. For a while, I had 3 blogs and 2 podcasts and was posting a total of five times a week. Most of the time I’ve had my main blog (since 2003), I’ve posted 3 times a week. I’ve now pulled back to two. I only have one blog these days, and no podcasts. I needed to make things easier.
Holy cow! That’s the bullet train to burnout. I know what it’s like with that juggle.. I never felt like I was at my best.
It was :) That’s why I cut out a lot of it at New Years. I have even more to cut from my schedule but I don’t know what’s best to keep/drop
I know, sometimes I feel the same way! I try to keep the things I want to do – I think I do them better and the reader can sense that.
Sounds good to me :)
I post a detailed post (2000 words+) once a fortnight on a Wednesday. I email my list every week – either to link to the new post or to give a taster of what topic is coming up and find out specifically what they want me to cover. It works for me because I prefer to write in depth and I also have 600+ students IRL who I teach face to face so I need to balance that with the online work :)
I think that’s fantastic. It sounds like you’ve got the sweet spot between what you like and what works for you, and what your audience wants.
I used to blog 3 times a week, which is my preferred schedule for keeping engaged readership, but my life changed and I found I could no longer maintain that schedule and still post quality content. After a period where I posted in a haphazard way, I finally settled on once a week. I have a strong core of loyal readers, and I think this schedule works for them, too. If my life and schedule opens up again, I’d like to go back to 2-3 times a week.
I think flexibility is key, and you have the right mindset. One thing I do know is that the loyal readers tend to stick around.
All the tips are really amazing, I used to blog back in 2012-2013 but due to some personal crisis let it high and dry. Now I am thinking of getting back at it. After reading your post I realized that , we must have dedication and must have our priorities straight if we want to achieve something.
I think you’re right!
I’m new to blogging, but I’ve been thinking two times a week. From what I’m seeing here it seems consistency is the most important thing.
yes, I’d agree with that!
Hey Stacey!
I am new to the blogging scene here (only about 2months), and I have been posting 3 times a week. It’s crazy to see how some bloggers are posting multiple times a day! My blog is a DIY and lifestyle blog so it takes quite a bit of time to do my projects/a photo shoot, collect my thoughts, and get it posted! Maybe when I have more experience and blogging connections I can up my post game!
I think quantity isn’t always the way! I too know how much work DIY/Lifestyle blogs are, you just can’t fake that kind of time investment. I don’t know how anyone is doing long-form or detailed posts multiple times a day either! It makes my head spin!
Hey Stacey! My aim is to post twice per week. My problem is I keep getting sidetracked, buying other bloggers’ courses and ebooks trying to learn how to build a business around blogging. So now I’m at the point where I need to stop learning for a minute and focus on content and networking with other bloggers.
Ah yes I’ve seen that happen! But you can’t monetise what you’re not creating – I’d say stick to that first, at least for a little bit! Being in it only to build a business is never a good foundation. Get networking!
I used to cover some of the topics related to spirituality, health, self developement and try to post twice weekly. I suppose that how often we should post is depeneded upon the niche. Writng daily increase our productivity and help us to keep the flow.
There is also a difference where an artist works on a painting for a week or works for the same for a day.
Ah now that’s something to think about!
We have a video based informational website so our videos are fairly short and easy to understand. The downside is any video based content takes time to shoot, edit and upload. As a newer website, we average 1-2 posts/week.
Yes it’s deceptively difficult isn’t it! So much work goes into a short video.
As a student and a blogger, I post whenever academics doesn’t get on the way. Sometimes up to 2 to 3 times a week, and sometimes not even once.
Ah we just do what we can :)
I have my own schedule. I post on Mondays, Wednesdays, Thursdays. If I have something more to say I also post on Fridays. I write in two languages, but not all of the posts are translated.
Sounds like you’re very busy!
[ Smiles ] I post on a daily basis, since I always have something to share with my viewing audience.
That’s fantastic!
When I started my blog, I made 1 blog post per week. Then a every 4 days. Then every 3 days. This month (October 2016), I stepped on a bit further… once daily. It’s really hard but I’m still on track. Hoping to keep up…
Sometimes you’ve just gotta post when you’ve got momentum!
I’ve been releasing a blog post once every 6 to 8 days. My posts tend to be longer and deeper and I don’t want to sacrifice quality for the sake of quantity. While many of my readers often request the next post as soon as they’ve finished reading the current one, I also have readers who work full time and they have occasionally commented that they have trouble keeping up with bloggers who publish more than one post per week. I myself will quickly unsubscribe from blogs that post more than once or twice per week because I don’t have time to keep up with them, nor do I wish to wade through an ocean of emails every time I go online!
It can be so hard catering to everyone’s needs including our own! And when you start to have more than one blog with different readerships…. it’s difficult to find the proper balance.
Hi,
As a blogger, I make sure I write at least one article a week.. Not to meet the goal, but yo deliver what I feel like. I might sometimes write 2 to 3 in a week as well. And it only makes me happy doing so.
We post every second Monday. We know that means less traffic but we have good open percentages when we send out to subscribers and we get good engagement :-)
One of the most important lessons I’ve learned is not to outrun your audience.
Hi Stacey,
I regularly write once a week for each of my two blogs. So In a week I have to prepare two articles. For me, it’s better to prepare for the quality of my post and promote it to my closest connection. Hope they want to share it.
I try to post twice a week. It is a law website, so this is not something that people want to consume every day. I think it is enough content for the type of website.
Should we focus on a particular word length..I mean I have seen people with less than 500 words getting hundreds of share but sometimes less than 10 shares on 2000 word posts? Any specific reason!?
At dandywithlens.com I post every Monday. My philosophy is that it’s better to post consistently once a week than to having a more frequent – but random schedule.
Would love to hear other peoples opinion on this.
Hi Stacey, I am just getting started and currently I am trying to post everyday to keep the tempo up. Both to add more content faster to the blog but also to force me to write more and more efficiently. First time I am writing with SEO in mind as well.
After a while I might ease up a bit to 3-5 posts per week schedule. But I need to see how I feel in couple months or so.