This post is a continuation of my previous post on optimizing Chitika Ads in which I spoke largely about ad targetting.
Good positioning of Chitika ads is similar to that of AdSense in that in general they work well above the fold (with some exceptions – see below) and in areas of your blog where people will naturally look (ie near content).
RPU ads do particularly well at the end of posts and above comments as they are a logical next click once people have finished reading your blog.
SPU (single product units) and MPU ads (multi product units) – my strategy with these two units is to use both on the same page. I generally use a small SPU at the top of posts and MPUs at the bottom of them (where readers might be looking for other options).
Sidebars – I find that Chitika ads don’t tend to work well in sidebars. If you do use them in this position use them at the top of a sidebar where they’ll get more attention than the clutter of the middle of a sidebar.
Cloud Tag Units – These are new units and I’ve not used them but they could be another useful unit to place down the page at the end of posts. I’ve not used them simply because I already have enough ads at the end of my posts and they do not actually earn anything for the first click but instead lead people to your Shoplinc Shop where they earn you money if people click on a product (whereas eMiniMalls, RPUs and AdSense ads earn money on the first click.
Stay tuned for the next post in this series where I’ll talk about using Chitika’s Shoplincs.
This post has been a part of the How to Fine Tune your Blog for Christmas Series.