“What are you doing for Christmas?”
I was a little shocked to be asked that question last week by a friend. It’s usually a question that gets asked in the last week or two leading up to 25 December as plans are made with family and friends for the day’s celebrations. I’m not sure if my friend is just super organised – but the question got me thinking not only about what I was personally doing for Christmas and the end of the year but what I was doing on my blogs.
You see there are only 42 days til Christmas and when you’re running an entrepreneurial blog on a topic with some sort of a consumer focus 42 days isn’t that long to make sure you’re ready if you need to make significant changes to your blog.
Over the next couple of weeks I’m going to run a series to help readers fine tune their blog for the holiday season.
But before I get into the ‘how to stuff’ – let me explore the ‘why’.
Why would you need to tweak your blog for the holidays?
Let me start by saying that you may not need to do so. Some blogs will already be well optimised for the holidays (either intentionally or by accident) while others won’t have a commercial nature that could be capitalised at this time of year. But for those of you who do do have entrepreneurial blogs read on for two reasons why this time of year can be more profitable for some bloggers: