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How to Improve AdSense Ad Relevancy

Posted By Darren Rowse 16th of November 2006 Adsense 0 Comments


There is nothing more frustrating than getting your AdSense ads well positioned and designed and then having ads served up that have nothing to do with the topic that you’re writing about.

The importance of relevancy

– AdSense is a ‘contextual advertising’ program and when it is working at its best it is highly effective because it serves up ads that are highly relevant to the content on your site – this results (ideally) in a higher CTR (click through rate) (the way I describe it to friends is that if people come to your site looking for information on a particular product they are more likely to click an ad for that product than if they’d come looking for something else that is unrelated to the ad).

The problem is that AdSense doesn’t always get it right when assessing what your content is about and it will from time to time serve up irrelevant ads (although I’ve noticed less problems with this over the past 12 months in comparison to when I started out with AdSense).

There are a number of things you can do to increase the relevancy of your AdSense ads:


About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. […] Dies und Das: Links vom 15.11.2006 Der Beitrag wurde am 15. November 2006 von Oliver Karthaus veröffentlicht YouTube droht Techcrunch mit rechtlichen Schritten (C&D), weil Techcrunch angeblich mit einem Tool, welches es ermöglicht, Videos von YouTube auf den eigenen Rechner oder iPod zu laden, gegen die TOS von YouTube verstoßen hat. – Matt Cutts zerstört weiterhin SEO-Märchen. Diesmal: Macht es dem Bot etwas aus, wenn die Site langsam lädt? – Google hält aktuell $200 Mio. in Aktien aus dem YouTube-Deal zurück, um bei eventuellen Auseinandersetzungen aufgrund von Urheberrechtsverletzungen gerüstet zu sein. – Wie man die Relevanz von AdSense-Anzeigen optimiert. Abgelegt in Webmaster Work | Tags: none –> […]

  2. Cool, I did not know about the section targeting. Though no link was supplied, I was able to find more information on it via a Google search.

    For anyone else that might not know about Section Targeting and how to implement it, you can find more information at


  3. I’ve been using Section Targeting for a while and it works well. It is worth noting though, that whenever you update a blog template it can take while for things to settle back down once the AdSense bot has revisited your site!

  4. I’ve been using Section Targeting for a while and it works well. It is worth noting though, that whenever you update a blog template it can take awhile for things to settle back down once the AdSense bot has revisited your site!

  5. Excellent advice from a guy who should know. :)

    If you’re a visual learner, you might also try these two AdSense videos from Tubetorial to see Darren’s tips in practice:



  6. […] This post is a result of a information from Darren Rowse from Pro Blogger: How to Improve AdSense Ad Relevancy […]

  7. One other area of importance seems to be the URL. When my sites blog url was sitename.com/blog/ I got many blog ads. Now that I have changed it to my topic, I get only public service ads on the blogs’ home page, indicating there are no ads for the homepage key words. Even with targeting the blog entries only.

    If the user reads the single article page, the ads are relevant because those keywords are used in the url.
    I will be changing the homepage url once again but I have to wonder what that does to prior search engine archives.

  8. […] Darren Rowse has posted about increasing Google Adseense advertisement relevancy on his blog Problogger.net. […]

  9. […] How to improve adsense ad relevancy (tags: adsense toblog) […]

  10. […] In a blog posted at problogger.net, Darren Rowse expressed the same belief in this idea as well as his frustration that some ads from Google’s AdSense program are sometimes not related to the content of the site.  The blog author stressed out that AdSense may have difficulty evaluating the content or focal theme of the site. However, with other ways to ensure relevancy of ads, there has been a remarkable change — improving the CTR’s more and placements of ads by Google’s AdSense. Friends Economy Facts Local Dating London Dating Home Improvement Online Education Archives […]

  11. All good advice. I’m surprised that you didn’t mention manually applying a filter to any irrelevant ads that appear. Have to be careful when doing this – use the Preview Tool to get the URL of the ad target.

  12. Thanks,
    I just tried the section targeting technique, surprised I hadn’t heard of it before.

  13. I was looking for this page all the day! Hope to find the answers.

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