AdSense remains one of the main tools that Blogger use to earn money from blogging (although as I’ve written previously numerous other ways are emerging as alternatives and secondary methods).
However despite it’s popularity, many bloggers are using it in a ways that mean it is not earning them as much as it could.
Here are some of the AdSense mistakes that I see bloggers regularly making (some of which can be applied to other types of ads also):
Poorly Positioned Ads – the placement of AdSense ads will always be a somewhat personal thing and will emerge out of a variety of factors (and I want to be careful not to impose my own preferences and ethics on others in this post) – however one of the things that I see a lot of bloggers continue to do is put their AdSense ads in positions that are hidden away from the eyes of their readers. Two positions come to mind particularly: