I get a lot of questions about Google’s Page rank and when it will update again.
I’m not sure if people think I look like Matt Cutts or whether they think I’ve got some inside word – but the question hits my inbox quite a lot.
So what’s my response these days?
Forget about when and if Page Rank will update and spend your time building a better blog!
You see – Google are in the business of helping their users find great, authoritative and credible content on any given topic and I’m increasingly becoming convinced that the more you spend time building sites that have that content the more highly you’ll be ranked in Google.
Sure, you need to know some good basic Search Engine Optimization principles because it will help your blog reach it’s potential – but don’t be obsessed with it.