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Facebook Week: Putting it All Together

Posted By Stacey Roberts 9th of August 2014 Social Media 0 Comments

Screen Shot 2014-08-04 at 3.33.11 pmIt has been an action-packed Theme Week here at ProBlogger as we delved into making Facebook work for you. We’ve been hearing for a long time now that bloggers and small business owners are both confused and frustrated with the platform – where they once enjoyed using it to interact with their audience, they now faced algorithms that meant they needed to work harder to be seen by everyone who had signed up to receive their updates. It has left a lot of people dissatisfied.

Organic Vs Paid

But all is not lost. As Darren mentioned at the start of the week, he has seen both organic and paid reach still holding strong with his Facebook pages, with a little behind-the-scenes strategy. He shared some of the things he was trying (and had seen success with) and came to the conclusion that his winning formula was: be useful, be visual, be interactive, be inspriational, and experiment to see what works. He also mentioned the decision to wade into the world of paid Facebook advertising, and that their return on investment well exceeded what was expected.

Popular Pages Successful Strategies

Tuesday saw a rundown of five popular pages on Facebook, and an overview of their interactions. We saw what got the most traction was visual content – both video and images – but also a focus on what people as humans can relate to. Their interests, heartwarming stories, educational content, and things that inspired seemed to be the most useful types of interaction for best engagement.

Which Posts get Higher Organic Reach?

After sifting through hundreds of Facebook pages, it became clear: whatever works on your Facebook page depends upon your own audience. While we discussed each type of Facebook post and how popular they are for inspiring engagement, (video and images again appear to be the most useful), it really does come down to monitoring your own Insights page to see when your audience is online, and what kinds of posts they’ve been interacting with the most. While images come up trumps for most bloggers, my own Facebook page ranked them last. So it’s definitely important to tailor your output to what your audience has been enjoying the most, not just taking blind advice.

So Tell Me About Facebook Advertising

Jon Loomer stopped by to give us his insights on Facebook advertising and marketing, and making it work for you. The ability to ailor the audience of your ads is incredibly specific, and he helpfully explains that while also breaks down the Boost Post myth, and the debate about which is more useful – that or Power Editor? (hot tip: it’s Power Editor). He also discusses what makes a great ad, and how to decide what needs to be seen in the newsfeed. The full webinar is packed with easy-to-understand information (but you do need to be a member of problogger.com to see it).

Darren’s Facebook Advertising Success

Our marketing guru Shayne Tilley gave us a detailed rundown on the experiments he’s been running with paid content on Facebook, outlining how to create the ads, what kinds of ads he’s been running (and which ones work the best), how much he’s spending, and what he needs to explore more. It shouldn’t be missed by anyone who is doubtful about giving Facebook their money, or are utterly confused about where to start.

We’d love to hear, though – what advice has been more useful to you? What else would you like to know?

Thanks for being around, we’ve had a lot of fun this week.

About Stacey Roberts
Stacey Roberts is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama, follow on Pinterest for fun and useful tips, peek behind the curtain on Instagramand Snapchat, listen to her 90s pop culture podcast, or be entertained on Facebook.
  1. Fauzi says: 08/09/2014 at 1:37 pm

    Based on my experience, when everytime I share new blog update with a link to my blog post in Facebook fanpage, it will not get much exposure/post reach.

    Unless if I promote the status update by pay the advertising, then it will get a lot, and a lot of exposure.

    What I can say is, FB will not allow you self promote your blog post using fanpage. Because I already tested it so many times.

    If have link to my blog from my fanpage, it will not get much exposure.

  2. Great tips. I have my own strategy to increase user engagement rate. I never create Facebook ad for any of my page. Thanks for the awesome share, Darren.

    • Lakhyajyoti I am also not using Facebook ads for increasing user engagement rate instead i am using some unique strategies that helps me a lot to boost user engagement on my Facebook pages.

  3. I am very reluctant to pay for a Facebook ad when I could get likes for free. It may take some time and some begging but they will come.

    If Mr. Rowse thinks they are worth it, I will pay attention to future articles about them.

    Stumbled this page up.

  4. Hey Stacey,

    Really awesome stuff. I haven’t been following any specific strategies for my blog’s Facebook page. I used to post irrelevant contents and within a month I noticed a massive breakdown in my audience reach. And then came the Problogger Theme Week. Thanks a lot, Darren & Stacey. Now I’m feeling a bit focused to the social media :)

  5. This being a great info.
    Thanks for the share.

  6. Its really good to see the team of problogger.net working hard this week to make more useful strategies.

  7. Hi Stacey,

    More than anything I loved the advice about engaging and also, thinking through your posting strategy. Acting intelligently on FB moves you from chasing numbers toward sending out a clear, targeted message, and it also inspires you to make intimate connections with Fans who Like your page.

    I’ve since participated in a few Friday FB Page round-ups. I’m liking travel or blogging tips themed pages since both relate to blogging from paradise, and so far, so good. We’re supporting each other’s updates and building some pretty strong bonds along the way.

    Stop trying to get more Fans, and take care of the fans you already have. That idea vibes with me more than any other because happy Fans can become rabid Fans and rabid Fans will spread the word for you oh so quickly.

    Attracting quality folks to Like your Page makes your Page so much more likable to similar folks.

    Awesome strategies all together Stacey. I learned quite a bit about paid advertising too, and how if you test and tweak you can receive a nice boost through this channel.

    Tweeting in a bit. Thanks for sharing.

    Have a fun weekend.


  8. Facebook is a great way to advertise, so to learn new strategies is very important

  9. This is very useful information. As I am rather new to internet marketing….learning as I go…I have trouble getting myself to justify paid advertising on Facebook. Maybe I’m just not at that point yet…right now I’m trying to keep everything as organic as possible.

  10. Facebook is nice social sharing site. This entry was beautifully explained learned something new..I like the way how you put every thing together. Keep on with the good work. Thank you for valuable information given to us.

  11. Facebook is a right place to advertise your product.

  12. Problogger team always comes up with the best possible strategy. Facebook is the most attention grabbing platform available and making the most of it is very essential. Thanks for the great tips!

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