Today I want to set us all a little homework – a challenge of sorts – to update your blogs ‘About Page’.
This challenge evolves out of the embarrassing realisation that my own about page here on ProBlogger was dated and in need of a refresh.
It had been well over 12 months since I’d last looked at it – in that time I’d ended some projects mentioned on the page but also started new things like the ProBlogger Event – embarrassing!
It is particularly embarrassing because a blog’s About Page is often one of the first places a new visitor to a blog goes to check out what the blog is about, who is behind it and to make a decision whether it’s a blog that they want to subscribe to!
Many bloggers I speak with report that their About Page is one of their most read pages on their blog – get it wrong and you could be losing readers, hurting your brand or just looking dated.
So today I did a quick update of the page to fix the obvious problems and have put a fuller rewrite on the cards for the next week.
I also thought if my about page was dated – there must be a lot of others out there with similar issues so lets do a group challenge of sorts and all refresh out pages together!
There is no right or wrong way to write your about page but if you’re looking for a bit of inspiration check out this previous post on the topic – How Your About Page Can Make or Break Your Blog which gives some practical tips including:
- Introduce yourself
- Remember the mantra: What’s In It For Me?
- Sharing Who the Blog is For
- Being Personal – but not too personal
- Determine the goal of your About page
- Always end with a call to action
Once you’ve updated your About Page – please link to it below in comments so we can see the approach you’ve taken (I’m sure we could all learn a lot about creating great About Pages through seeing how each other does it).