CategoryGeneral

There’s plenty of other ways to spend your time, and certainly easier ways of making money – so why blog? What are the benefits, really? Isn’t everyone moving toward social media anyway? The questions all boil down to one thing (encapsulated by Marcus Boswell): what does the modern blogger get ...more

So much to chat about this week! Siege Media had me taking copious notes, as did Ramsay’s case study on conversions. The Middle Finger Project gave me an aha moment (and made me laugh!), and Copyblogger gave me something to aim for. Plenty in this roundup today, so I hope ...more

If you have a business, and use your blog to promote it, today’s episode of the ProBlogger podcast is for you! I’m often asked about blogging as an adjunct to a main business (rather than the business itself), and the biggest thing people want to know is: can they do ...more

This is a guest contribution from Larry Alton. With billions of pages circulating around in cyberspace, chances are most of the content you produce is invisible and irrelevant. This isn’t a knock on your writing ability or creativity, it’s simply the truth. The majority of bloggers write about the same ...more

This is a guest contribution from Tracey Jones. Have you been reading up on all those facts about how sites with slower page load times (more than 3 seconds) have higher bounce rates? Or how Google ranks slow loading pages lower than those that load fast? If you are alarmed ...more

I feel as though Saturday rolls around ever faster these days, and I’m scrambling to figure out where the week has gone. This week was a doozy for internet learning – I took tons of notes in Darren’s podcast with SEO expert Jim Stewart, and I waded into Medium waters ...more

Search Engine Optimisation and all that goes with it is an incredibly important part of successful blogging, but it’s also a topic than many find too advanced – particularly for beginners. It’s not unusual to get expert help in the area, and my guest on today’s ProBlogger podcast is the person I ...more

This is a guest contribution from Tim Soulo. First of all, don’t panic. I’m not going to overwhelm you with time-consuming, overly complicated keyword research strategies. As a blogger myself, I appreciate actionable, no-nonsense techniques that help me start driving traffic, fast. This post will outline one such technique. I’m ...more

While traffic to a blog is usually top of mind for a blogger, the real gold is when you create recurring traffic from loyal and engaged fans. It’s all very well and good to have lots of numbers in your stats, but if nobody is interacting or sticking around, it ...more