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Blog Promotion Strategies: How to Think Outside the Square

It’s day three of our thirty one day challenge!

How are you feeling? Pumped? Motivated? Ready to shake up your blog and your routine during these 31 days?

We’ve already covered nailing your elevator pitch and how to create a super-shareable list post, and today it’s all about getting yourself off your blog to promote it and find some readers.

Build it and they will come“, you think? That is really not the case with blogging.

You need to put your blog where people will read it. In today’s podcast we discuss doing just that – how, where, and why to promote your blog with the maximum chances of it being seen. You have to get off your blog to get your blog read!

In todays episode there are tips on where to go to share your posts, how to build reader profiles (and why you need them), and how to figure out where those ideal readers are. Then we go through what to give those readers when you finally catch their attention – are you worthy of being found? How are you being useful? What kind of content are you creating?

Where are those potential readers?

The internet is vast, and while we immediately think of social media as the first place to share content, it isn’t always the only place.

In this episode we talk about developing editorial schedules for social media, but we also go beyond that, into the realm of guest posts, forums and other forgotten places to be seen.

We’re going to encourage you today to get off your blog and put yourself out there. Take today’s challenge and choose a certain post to share. All it takes is a little of your time and some creative thinking.

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Click here to listen to day three of the 31 Days to Build a Better Blog series on the ProBlogger Podcast. 

Let us know how you go with today’s challenge on twitter – just tag @ProBlogger and head to todays show notes to leave a comment.

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About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. Thinking outside the box is always good, as it entails more work on the content creator and rewarding later down the road in terms of gaining more ad dollars from your site.

  2. “Getting off your blog” is a fab quote Darren.

    I liken it to spending much of your day off of your blog.

    Example; my new post went live 5 minutes ago. I spent a few more minutes today in my backoffice but I tend to spend 80% of my blogging day on other blogs. Awesome way to network, to attract readers and to free more folks because if you’re willing to network just a bit you’ll make your blogging goals and dreams come true.

    Spend little time on your blog. Write posts in Word, spell check, do editing and copy and paste as Visual. Then get to networking freely to drive traffic and to build connections.

    Thanks Darren!


  3. I enjoy reading your blog post. Wondering if you will be making new youtube, or pericoping plus adding it to you blog? I am more of a visual learner.

A Practical Podcast… to Help You Build a Better Blog

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A Practical Podcast…