Guest Blogger
How Having a Strong Email List Can Land You Great Sponsorships
This is a guest contribution from email marketer Luke Guy. How exactly do sponsors determine a price for ads on a blog? What would you consider the “golden standard” as for measuring how much a brand is worth or the size? There are many ways to do this. It’s important ...more
General
A Social Media Etiquette Guide You Might Find Useful
This is a guest contribution from Jennifer Landry. What do you think of when you hear the word etiquette? For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it ...more
General
How You Can Make Your Writing Twice as Fast by Making It 3x More Time-Consuming; Wait, What?!
This is a guest contribution from Karol K. You can read the first post in this series “The Power of TK in Content Writing and How it Can Help You” here. Imagine yourself in the following scenario… It’s a normal Tuesday and you decide to write a blog post. You ...more
Writing Content
Stat-Driven Tips on How to Pitch to Big-Name Publishers in Your Niche
This is a guest contribution from Wil of Startup Bros. What’s the best way to pitch a content idea to the big players in your niche? What do today’s top publishers look for in a contribution? Many of today’s biggest influencers get hundreds of pitches every week. How do you ...more
General
The Language of Selling – Are You Using It?
This is a guest contribution from Richard Akhmerov. Benefits, benefits, benefits. We’ve all heard that benefits sell, not features. Create needs, not wants. But this is all rehashed information. And no amount of reading will make you better at the following if you don’t practice it by trying. But ...more
General
Top Five Things to Learn from the Greggs vs Google Twitter Debacle
This is a guest contribution from Mark Potter. Greggs is the UK’s largest bakery chain, famed for its sausage rolls and steak bakes. They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich Maker’ Facebook app. As a relatively low-budget food ...more
Social Media
How Blogging In College Got Me My First Job
This is a guest contribution from PR specialist Caitlin Dodds. I remember sitting alone in the airport with three hours to kill before my flight to Madrid. Squirming on the hard plastic chairs at my boarding gate with my laptop perched on my knees, I typed my first post on ...more
General
Your Blog as Part of an Overarching Business Strategy
This is a guest contribution from Sabina Stoiciu. So you have a business blog (you DO have a blog for your business, yes?). Well it’s a great decision, and a decision that is growing in popularity. In a 2012 HubSpot study, 62% of respondents claimed to run a company blog. A ...more
Business Blogging
How to Write Successful Emails (and Improve Open Rates)
This is a guest contribution from Luke Guy. Email is the key to a strong online presence. Like a binder to a book, so is the email list to blog/website. If used incorrectly, email marketing can destroy your business or it can build it into an empire. Strategy combined with ...more
General