This is a guest contribution from Jennifer Landry.
What do you think of when you hear the word etiquette?
For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media?
In general terms, etiquette is a set of guidelines on how to behave properly around other people. While you might not have face-to-face interaction with all of your followers, the way you present yourself online directly affects people’s opinion of your brand. You might be surprised at the amount of companies, even the big ones, that don’t quite understand this simple fact and have posted inappropriate updates that made light of important events or misused certain hashtags. The simplest way to avoid this problem is to read over your posts before pressing publish. If you think it could somehow be misconstrued or you’re not sure what the hashtag means, it’s best to simply not post the update.
While you might know the basics of presenting yourself on social networks, you might not realize that there is a set of more nuanced etiquette rules for each of the different platforms. The infographic below outlines these unspoken rules for the most popular social networks. While not a complete list, it can help set the groundwork for how to post and interact with your audience.
Jennifer Landry is a writer/journalist living in Malibu, California.