Give me 31 Days and I’ll Give You a Better Blog… Guaranteed

Check out 31 Days to Build a Better Blog

Give me 31 Days and I’ll Give You a Better Blog

Check it out

A Practical Podcast… to Help You Build a Better Blog

The ProBlogger Podcast

A Practical Podcast…

FREE Problogging tips delivered to your inbox  

The Language of Selling – Are You Using It?

Posted By Guest Blogger 21st of October 2014 General 0 Comments

BEAUTY

 

This is a guest contribution from Richard Akhmerov.

Benefits, benefits, benefits. We’ve all heard that benefits sell, not features. Create needs, not wants. But this is all rehashed information. And no amount of reading will make you better at the following if you don’t practice it by trying.

But there is one thing missing from all of this marketing talk. And it has to do with the epicenter of marketing and copywriting. What creates the language of selling, and how does it work?

The language of selling is not a single language. In fact, every product, idea or service has a different language for selling. In order to find out the language your product is using, you need to live the product. But there are a few ways to make this easier to understand…

You can activate the language of selling by finding out the core buying emotions used with prospects of the product or service.

This can be accomplished in multiple ways. The most important thing to do is listen. Any category most likely has a forum associated with it. Whether it’s car parts, video games, weight loss, relationships, etc…

To find out the core buying emotions, you need to learn the language of these prospects. By surrounding yourself with prospects, you have the ability to listen to the way they talk, the way they discuss their problems, and the way they feel about certain subjects.

This is gold.

Few marketers go to these steps to find out what their prospects ACTUALLY want. Most marketers will sit there and guess as to how their prospects will react. This isn’t a powerful tactic, and will not generate huge results for your marketing efforts.

Remember, forums aren’t the only place to find networks. You can join Facebook groups, watch Youtube videos and read the comments, or go to established sites with a following.

Your prospects are located in the comments. And by reading them, you will quickly gain an understanding of what they’re looking for.

If you go on a tech site like Engadget or Gizmodo, you can quickly discover what is lacking from a certain product. These customers know what they want and what they’re looking for, unfortunately, few big companies spend the extra time to hear out their customer’s needs.

But it is all right there in front of our eyes. And this applies to any subject and any product.

For example, let’s say that you have a product in the weight loss category. You can visit more established websites and go through the articles. Most articles will have a comment section below…

Read the comments, and see how the customers react. You WILL find problems that are addressed but never solved. Here is your chance to change that by incorporating it into your product.

Find out the needs of your customers and solve them. Use their language to connect with them. Now you have a winner.

Richard Akhmerov is from Devore Agency, you can learn more great information by visiting the website.

About Guest Blogger
This post was written by a guest contributor. Please see their details in the post above.
  • It’s pretty ironic how the power of language online can sell more affiliate products and increased affiliate commissions. This is how blog posts, articles, webpages increase online profit potential.

    • Hey Drewry,

      Your totally dead on. I use to focus on affiliate ads in the top right or side bar thinking this would bring great conversations. But instead I started utilizing my words in things I believed and noticed a huge increase in conversion when I put a link in the post. It’s amazing.

      Talk to you soon,

      Christopher Pontine

  • Hey There,

    At a job I currently work at they use to preach that “features tell benefits sell”. Not saying that isn’t true sometime. But like you said “In fact, every product, idea or service has a different language for selling. In order to find out the language your product is using, you need to live the product. But there are a few ways to make this easier to understand…”

    I think too, the fact is you have to relate to your audience and have compassion for their situation too, and at the same time solve their issue.

    Thanks,

    Christopher Pontine

    Christopher Pontine

  • Sam

    Benefits, benefits, benefits. We’ve all heard that benefits sell, not features. Create needs, not wants. But this is all rehashed information. And no amount of reading will make you better at the following if you don’t practice it by trying.

  • I think selling is one of the best way to promote a blog. Selling is promotion. I once read in the book that if you ignore selling, it is hard for you to get rich or earn income. In this world, we always make a transaction whether you are working for someone else or for yourself.

    You have a great insight about selling here. Thanks for this post. Informative.

  • Hello Richard,

    Listening to what the customer truly wants (and creatively anticipating his future needs) is key to success in any field of business.

    Apple famously said customers had no idea what they wanted. However less than a decade later, the iPhone 6 and 6Plus has shown that Apple has learnt it’s lesson.

    For us all, the drama is played before our very eyes…we must never let it come to pass in private – or corporate business.

    Do have a very great day!

    Always,
    Terungwa

  • I think the language should focus on emotions, not reasons. We like to think we are rational and logical when it comes to making purchase decisions

    • Totally agree. Focus on emotions help us better connect to customer, understand their needs and what are their problems. When you understand your customer thoroughly, then you can speak selling-language natively.

  • Yes, the language should focus on emotions as Ben said. Because, it will help the writer connect with the reader.

  • Nice. Selling is really about finding about the needs of the customers and solving them thru genuine relationship building.

  • Agreed with following the comments on posts – if you know what your target audience is after, you’re better off in the long run retaining the current visitors. Too much emphasis is put on getting new traffic as opposed to keeping what you already have

  • Agree with you. Language is the key thing to make selling. Learn lots of new things from the post. Thanks for the awesome share.

  • According to me, bloggers should concentrate on needs of readers as per language concern we should use simple language that’s why any one can understand the message we try to spread through our blog.

    Well, another great blog post on Problogger

    Thanks.

  • Great Post!
    I was always wondering that can NLP be used in online marketing as well? I think it is better if people visit a link from curiosity or because the think that they will get anwsers to theire “newly discovered problem” rather than because you said “Click HERE”

  • Awesome post! While this is an excellent article, I really love the ending part; big names are normal people with likes and dislikes.