Georgina Laidlaw

Tara Gentile (now McMullin) is a blogger and business strategist whose online presence underpins her thriving consulting business at explorewhatworks.com. As part of our Blogging the Festive Season series, we asked her how the festive season affects her business and blog. What does preparing for the festive season mean for ...more

While it’s not new, I’m often surprised by the way bloggers use—and mis-use—social media. Each of us has our own blogging journey, and we use different tools in our own unique ways. Yet there are still quite a few very common errors that I continue to see bloggers making as ...more

Back when Pinterest was brand-spankin’-new, we heard the same cry from a lot of Problogger.net readers: “Not another social network! Who has time for all this?!” Who indeed? Each social network is different, and they all require slightly different approaches and skills. One potential solution for more than a few ...more

As blogs are increasingly recognized as business assets—or businesses in their own right—more entrepreneurs and publishers are looking to enter the blogosphere by buying a blog. And as we’ve already seen this week, in many cases, bloggers are happy to sell. While blogs are often bought and sold privately, to ...more

Sometimes, I think that if I hear the cliche “content is king” one more time, I’ll scream. …Okay, maybe I already have. Everyone’s talking about content marketing now that Google’s put (more) emphasis on “quality content”, but no one really seems to be talking about what “quality content” actually means. ...more

Stephen Pepper is insurance administrator by day, youth worker and blogger by night. He and his wife run Youth Workin’ It, a not-for-profit site that provides consultancy and services for youth workers and organizations worldwide. This includes blogging 6 days a week about youth work. As part of our Blogging ...more

Kimberly Gauthier has been running online pet magazine Keep the Tail Wagging since 2012. As part of our Blogging the Festive Season series, we asked a few questions about how she’s squaring up for her first festive season on the blog. You started Keep the Tail Wagging on January 1, ...more

Businesses wanting to reach users in more subtle ways are jumping on the blogging bandwagon. Well and truly. In a recent Australian study, 62% of respondents said “blogs are the most appealing medium for business to promote a brand.” If you’re in a business that’s paying an agency to create ...more

Earlier today Darren talked about content marketing as a traffic generation strategy, and he mentioned the content marketing we did for the launch of Blog Wise. The table he showed in that post, which breaks down the different sites we guest posted at, and the key messages we presented, points ...more