This guest post is by Belinda of The Copy Detective.
Your blog is a good read. Everyone says so.
Although “everyone” is really just people you already know. Like your Mum.
So why isn’t your blog being found by other people? The millions and millions of people hungrily consuming blog content out there in the global online space we call the Internet?
The cold, hard truth is that Google hates your blog. And it’s nothing personal. You just don’t have anything that Google wants.
Creating high-quality, relevant content is a must if you want your blog to be noticed by search engines but it’s only part of the picture. If you’re not sure if Google really hates your blog, or whether it’s just ambivalent, then step through these warning signs.
1. You don’t know which keywords your readers are using
The very heart of search engine optimization is understanding what people are searching for online and aligning your own content to those searches. When you use the same words and phrases that your audience members use, your blog posts can be matched to online searches. If you don’t? Well, you may as well be blogging in another language.
2. You don’t know how to find the right keywords
Google has a free keyword tool that will show you different phrases being searched on, the amount of traffic they get, and how many other sites are also trying to rank for those phrases. Spend a few moments before writing each blog post to find the most popular phrases for your blog topic, or use keyword analysis to think of new topics!
3. You don’t use your keywords frequently enough
Using your keywords as frequently as is natural will help Google understand what your blog post is about. Use an online tool such as wordle.net to produce a word cloud from your blog post. Your most frequently used words will be the largest ones you see and you can quickly see if you’re using the right phrases often enough. But beware of over-using your keywords and being labelled a spammer.
4. You are trying to rank for too many keywords in every post
Keeping it simple is definitely the best approach when you are optimizing your blog posts. Focus on a single theme and choose one main keyword to avoid diluting your SEO efforts.
5. Your blog headlines don’t even mention your main keyword
Strategic marketing aims your message like a laser rather than spraying it into the wind, and the same applies to SEO. Your headlines (h1 text) and subheadings (h2 text) are given more weight than regular text, so they’re prime candidates for your keywords and phrases.
6. You don’t bother putting descriptions on your images
You might include images to catch your readers’ eyes, or to help balance your text, but Google can’t see your images and unless you attach a description of some sort, your image will be ignored. Attach an image description using the ALT tag or caption, and don’t forget to use those keywords.
7. You never link to your old blog posts
Creating links between your blog posts makes it easy for your readers to discover other content, which naturally keeps them hanging around for longer. From an SEO point of view, Google pays particular attention to links, making them the ideal location for your keywords.
8. You never link to other bloggers
Although it sounds contrary, you will also get some SEO benefit from sending your readers away from your blog by linking to other blogs. You might do this with a “best-of” list post or with a blogroll—however you do it, but Google sees you sharing high-quality content with your audience, and rewards you for it.
9. You don’t fill out your page title and description fields
Meta data is the code name for the information you can use to advertise your blog post to Google. When you search on Google, the results are displayed as a post headline in bold and a brief description underneath. Search engines can work this information out but you are better off writing these yourself and popping those keywords in.
10. You don’t make your URLs search engine friendly
Using recognizable words, especially your keywords, in your blog post URL will help Google to make sense of your blog posts. The bonus, of course, is that your blog posts will be easier to remember for everyone else. So take a minute to edit your blog URL before you publish.
11. Your blog has broken links all over the place
Broken links occur when a URL points to a page that no longer exists. It might be that you changed the URL slightly or you deleted the blog post, but broken links give the impression that you aren’t maintaining your blog. Broken links also stop Google from crawling your blog posts and when you put the two together you get a big SEO cross against your name.
12. Your blog doesn’t have a sitemap
A sitemap is a website page that has all the links and pages of your blog mapped out. Sitemaps make it easy for Google to index every page on your blog, which can affect how quickly you appear in search engine results. Most content management systems will have a plugin that will create and submit your sitemap to Google, taking all the hard work out of the process.
13. You copy your content from other bloggers
Smart people don’t try to reinvent the wheel. They draw inspiration from the world around them. Google rewards original content but “original” refers to the wording rather than the concept. If you lift large amounts of content from external sources, and Google will mark it down as duplicate content and give you no SEO points. Adapt or attribute. Always.
14. You don’t publish blog posts often enough
Google loves fresh content and new posts on your blog are a great incentive for Google to come back and visit. Some bloggers publish when they are inspired. Some bloggers write every day. The question you need to answer is how often can you publish valuable and relevant posts to your readers.
15. You never use bullet lists in your blog posts
Google loves bullet lists. Not quite as much as headlines, subheadings and links, but a lot more than regular text. That, of course, means you should use lists to break up long passages of text and pop your keywords in, especially in the first couple of words of each list item.
16. You don’t have a presence on any social media platforms
Google is always looking for ways to return search results that are valuable and relevant. Social recommendations are becoming a huge influence on how search engines view your content and that’s exactly what active social media pages are. So go and get social, and build a community around your blog.
17. You don’t share your blog posts on your social media pages
Social media pages are fantastic for building a community—see above. They are also the perfect vehicles to share and promote your blog posts! Don’t be afraid to share your new blog posts across social media and ask your community to share the love. You are building social currency that Google loves to see.
18. You don’t invite blog readers to leave comments
Comments give your blog the kind of freshness that search engines just love. Comments also show that your blog posts are still relevant to readers. Invite readers to leave their thoughts and continue the conversation or blog about something a bit controversial to get the discussion started!
19.You don’t know where your biggest referrers live
Google Analytics will show you where you have the greatest numbers of people sending traffic to your blog. It’s worth knowing who they are so you can give them the attention they deserve. Your analytics will also show you the keywords that led people to your blog, how many times they visited, and which other pages they clicked on.
20. Your blog content will age like a b-grade actress: badly
Blogging about topical subjects is a great way to start a conversation but it might also date your blog posts into irrelevancy. Creating helpful, educational content, instead of editorial content, is just one way you can create a library of blog posts that will be relevant again at a later date. Mixing different types of blog posts will also keep your readers interested.
21. You don’t write about topics people are interested in
If you ever ask yourself if your blog posts are interesting enough, you’re asking the wrong person. If your blog isn’t getting much attention from readers then Google isn’t going to give it a second look. You can discover a wealth of potential topics from comments on other people’s blog, surveys, keyword analysis, trending Twitter topics, and simply asking your current readers. Don’t be shy!
22. You have advertising that is irrelevant to your blog topic
Paid advertising is more than ok but if you have a lot of advertising that is irrelevant to your blog topic then it kind of makes you look bad. Google is getting really good at picking out poor poor-quality websites and lots of irrelevant advertising can give off all the wrong signals.
23. You don’t have share buttons so people can’t spread the word
Social share buttons let your readers promote your words of wisdom without ever having to leave your blog. Apart from the extended reach, the more often your blog posts are tweeted, liked and commented on, the more value they have … and the more Google will notice you.
24.Your guest posts are replicated on other sites, word for word
Opening your blog up to guest bloggers is a fantastic way to add depth and variety to your own blog topics—not to mention giving yourself a break from writing! But if your guest bloggers publish the same content, word for word, on their own blog, then you don’t get the kudos from Google for original information. Ask your guest bloggers to give you exclusivity or at least a few weeks’ head start.
25. You write about too many topics and Google is just plain confused
If you have a lot of different passions, that’s wonderful, but blogging about them all on the same blog will get you nowhere. In fact, from an SEO point of view, your blog will look like a big pile of books on the floor: too hard to categorize. Keep it simple and Google won’t get so baffled.
Remember that Google’s ultimate mission is to match online searches with the most relevant and reputable content. You will be rewarded when you create content that focuses on your readers’ needs and you build a strong network around your blog. It won’t happen overnight nor is it a one-off process but if you keep at it, people will find you (and it will be Google that shows them).
Belinda is a professional marketing copywriter confidently walking the line between writing effective copy and creating an engaging brand personality. You don’t have to choose between them! Read her copywriting blog, The Copy Detective, and improve the way you write about your business.
It’s a LOVE-HATE relationship many webmasters have with Google. You’re hot. You’re not. With no rhyme or reason. If your web site’s relationship with Google is more like getting FELT-UP in the back of a car and then DUMPED, you know what I’m saying. Yes we’d really rather be riding in a limo on to our wedded bliss with Google’s daily devoted love… But it’s just not in the cards for the time being.. or is it… :-)
Would also like to add… cannibalization is not looked highly upon in any society, and Google doesn’t like it either. In other words, if you’re optimizing for the same keyword across every single page of your site, Google doesn’t know which page is most important page for that keyword, so keep them to a minimum for certain pages and you’ll be in good shape.
Creative post…
Thanks for your reply Shamelle and your great addition!
Keeping favour with Google is definitely an ongoing courtship but I think it’s worth keeping in mind whenever you’re creating online content. Having said that I don’t think people need to be “seo experts” to improve their rankings, as long as they understand some pretty fundamental basics.
Creating value and relevant content should be front and centre!
Hi Belinda, what a useful and timely post!
I’ve been in the romantic camp of just wanting to write content as I feel fits my business fashion blog however can now see that perhaps my titles have been too creative… I’m told that it makes for interesting reading but how many people will search for “coffee to go” when looking for a new business suit!? That said considering my niche, I’d probably need to make sure I’m not using keywords too much…I’ll research more on this point but if you have any further resources on achieving the right amount of keywords, well that’s be mighty helpful!
Thanks again! @busichic
Hey Cheryl and thanks for commenting. Balancing your keywords and maintaining your interest factor is definitely one of the toughest parts of SEO copywriting.
My own rule is to try and include my main theme keyword in my headline but if I can’t make it work then I make sure it’s definitely in my title and descriptions tags and strongly present in my copy. If I ever have to choose between my reader and Google, I always pick my reader because while Google is helping me be found they aren’t handing any cash over for my services!
For your Coffee to Go example, you could always combine your interesting headline with another short headline. “Coffee to go: The rarely seen tailored business suit spotted” or just stick with a topic headline such as “A well tailored business suit and a secret coffee hideaway” leading into how they are hard to find *boom tish*
I hope those ideas help!
Fabulous checklist of SEO and content tips! Will be checking my blog to see how well I am doing. Thanks for posting!
Thanks Jeanette!
Hi Belinda,
You nailed it.
I’ve been extra mindful of these factors recently. I have shored up my SEO big-time. All my posts are optimized, my blog is optimized and I am slowly crawling up google for a hyper-competitive “cash gifting” keyword which many gifters are slugging it out for.
Posting fresh AND relevant content helps you jump up the rankings pretty quickly. Too many bloggers are all over the place. Even worse, too many never use keywords. I made this mistake for a bit until I buckled down and SEO’ed everything out on my blog. Images, sidebar images, title, all that good stuff. Nothing gets published without keywords relevant to the blog theme, spare the odd post here or there, maybe once in every 10 posts, where I toss out a change-up.
Passive traffic. You need it – through search engines – if you ever hope to step away from the computer and still make money. I am travelling quite a bit through Southeast Asia now so if am placing a bigger emphasis on passive traffic through search engines than ever before, and am reaping the benefits of my keyword rich post campaign.
Keep writing consistently. Like a newspaper that is rarely in circulation, the big G will put you out of business if you rarely post. If you are a blogger – or at least, if you want to be one – try posting every 1 or 2 days. It will be a chore to make a jump in google if you post less frequently, unless you have a serious network to promote too.
One more note: know exactly where to leave your backlinks. I was on pages 7 or 8 a little while back. Then, I started to leave value packed comments on a few sites related to prospering online, just like this blog. After a few days I start to really move up, and in the past I actually reached the first page of google for “cash gifting”, which I was pretty happy about….and I feel a massive catalyst was leaving value-packed comments on relevant blogs like PB…by the way, thanks PB ;)
Thanks for sharing your insight Belinda.
Ryan
Thanks for sharing your experience Ryan! Your scenario confirms my own belief that if you keep SEO in your sights as you create content, like your blog, then you WILL make headway.
Not all my blog posts are about copywriting but I make sure each blog is optimised for the topic theme and where I can mention copywriting in context, I do. It’s a balancing act that should always keep the reader in mind!
Great post, our biggest problem at the moment is broken links. Not sure whether to create more 301 redirects or wait for them to slowly disappear as they are not in the sitemap and not linked from any of the pages.
I personally would create 30 redirects simply to improve the user experience. When you keep your end user in mind you’re generally doing things that Google likes too and you will get some X’s against your name with lots of broken links.
Excellent post. I knew most of these, but the item about bullet points was new to me!
And thanks for linking back to my Guest post about Google’s keyword research tool.
Thanks Jeremy and it was my pleasure. It tried not to get bogged down in the detail and your post provided the perfect supplement!
Hi, Belinda. My blog is pretty new (less than a month) and I never really thought about the keywords I was targeting because I just wanted to write for people and help anyone I could. I know now that targeting keywords would make me more visible and allow more people to find me, therefore, I’d be helping more people than before. Thanks for the tips.
OMG – when I read the title, I immediately clicked. The blog left my Google Reader so I Googled to get it back. Why all the drama? Because I was excited to start my day on the cloud of “Google loves ME”
Reading the list, I was feeling pretty good, but then…
I don’t have a sitemap – I have no idea how to even create one. On the to do list.
I just started linking to other bloggers, but I don’t do it a lot and need to do more.
And I don’t use bullets, because I don’t like the way it’s formatted on my blog post.
I guess out of 25 reasons, I’m not doing too badly. The site map is a biggie, I bet.
Thanks for the heads up!!!
I am damn sure Google hates my blog. I am terrible at keywords and SEO and stuff like that. Although Google indexes me in around 12-14 hours (dont know its good or bad), I still need to work a lot
I am highly thankful to you to give me some valuable tips.
Good stuff, Belinda! I actually have no problem with Google. Google seems to like my blog. It’s Bing that hates it for some reason.
Is there a percentage of search engine traffic you should expect from Bing vs. total or vs. Google? Any tips for Bing that would differ from Google?
Thanks!
Hmm I have to put my hand up here and say “I don’t know!”. Can anyone else chime in with answer to Jon’s question?
Hi Jon,
I work for an SEO company and from my experience Google generally brings the highest percentage of traffic to websites. In most cases other popular search engines like bing, yahoo, etc. tend to follow after Google.
If it is a new website domain address that you are talking about, this could be the reason that Bing “hates it” as Bing ranks the older domains higher that new ones.
Bing also places emphasis on the amount and the quality of content, you will notice nowadays that even clothing websites have started to add content in the form on blogs or just random chunks of text… there might be a problem if your blog consists mainly of photos or lacks quality content, maybe add some value added content to attract more traffic and help your website to rank higher in the SERP’s (Search Engine Results Page) and remember to use a keyword tool to find out which keywords would be best to focus on.
There are a whole range of factors to consider Jon but if your webpage/s are good and you follow all of the tips written in this blog (very nice, I must mention Belinda) then you should be well on your way :)
Kate
I’m so glad I found this website – started blogging in 2007 for fun and therapy! Now I desperately need to translate my websites into paying propositions. I’m currently doing – “Rediscovering Your Blogging Groove”… and there is so much awesome stuff here that just makes plain old sense; sure hope it works!
Thanks for the hope,
CJ
Hey Belinda nice post. It is always essential that blog should be search engine friendly. More search engine friendly blog is, the more chances it will get higher rankings and of course more traffic too. In today’s time there are several ways to get tons of traffic. Every blogger has the great opportunity to derive more traffic from difference sources whether it is social media websites, blogs and many more.
So apart from doing proper SEO, it is also necessary to do effective social media marketing for the blog, to get good number of visitors to the blog. Search engines takes into consideration our presence on social media sites. There are many newbie bloggers who haven’t yet made their profiles on social media sites. So it is very important that those bloggers must set up their profiles on different social media sites in order to get more positive response from giant search engine like Google.
Thanks once again for sharing a great information.
Manish
Thanks for your comments Manish. I couldn’t agree more. Optimising your blog is only part of the SEO picture and building a community off your blog will definitely help you boost your profile with engaging readers who are interested in what you’ve got to say!
Like most marketing, it isn’t simply about the numbers. Lots of readers is fine but engaged readers that comment and share are better!
Yup! That’s my blog! I will work on it; some good tips here, thanks!
Pretty good list, but some of these are just misleading and don’t have anything to do with Google/SEO. #8 and $15 for example. There is an arguable indirect reasoning there, but there’s no direct evidence to support that outbound links have a positive impact on your rankings. Same thing for content formatting. Bulleted lists do not translate into rankings, they translate into a format that your readers will enjoy.
Thanks for your comments Derek. It’s my understanding that in the process of working out what your page is about search engines pay particular attention to certain elements of your page, and bullet lists are one of them. Keyword rich lists won’t translate to rankings, you are right, but they add an another relevant piece of the puzzle that is your page.
When it comes to outbound links I understand that linking out to other sites, assuming they are to relevant and helpful sites, helps show off the value you are adding to your visitors’ experience. This in turn can give you some extra SEO points. I don’t think it’s one of the most important things to focus on but I don’t think you should shy away from sharing valuable links either. It all comes back to giving your visitors a valuable experience, and search engines reward you for that.
As I said, this is my understanding of how it works but the algorithms and weighting systems are always changing….
Wow… just awesome 25 tips. I am newbie in blogging arena and i should follow this steps for my blog site. Thank ful to Problogger for sharing this article. Just want say awesome. Thanks Again.
Excellent tips, I would say an eye opener for bloggers those who are not getting visitors through google search.
Thanks for sharing..
On page SEO, as you mentioned, is quite often overlooked. When I work with people on their sites, I am always amazed at just how little attention it is given.
People are often so concerned with link building and other off-page seo, that they don’t bother (or don’t know) how to make their on-page effective.
Your point about the advertising is also important, not only from a Google perspective, but also from a conversion perspective.
Hi Jay. I’ve almost found the opposite with clients who only focus on on-page optimisation and wonder why they aren’t at number 1. It’s a balancing act that never really stops and with the algorithms and weighting always changing it can sometimes feel like walking across shifting sands, which is why I don’t “stress” about SEO for Copywrite Matters.
It’s part of my blogging mindset but I don’t let it keep my up at night ;)
Thanks for your comment!
Sheesh, and to think I was starting to take it personally.
NOW I understand why Google hates my blog :-).
Jokes aside, this is a great, comprehensive list. I am indeed guilty of a few things on this list, but even more importantly, you’ve given some great suggestions that I hadn’t really considered.
Hi Ruth. Thanks for your great feedback. It can seem rather personal can’t it! I’m glad you picked up some good tips.
Belinda
I’m new to blogging and this is really helpful. Thanks!
Absolutely brilliant! I am going to refer my network and clients to this blog post. It highlights exactly what I’ve been telling them for years when they complain that their blog isn’t successful. Thank you!
Hi Shannon and thank you! It’s an ongoing process that does need some thought and effort but I strongly believe that if you keep at it and provide valuable content, you will improve your ranking.
Thanks for your comment.
These are pretty much rookie mistakes, many dealing with SEO, some with content quality.
They are helpful all the same. Not having a clear focus from the beginning can set your blog up for disaster!
Love the article very informative and useful. Thanks.
sitemaps, description on images, links from other bloggers…having read your post, i discovered these are areas where google hates me.
This is really helpful as I’m new to the world of blogging.
Thank u.
Thank you Belinda for the 25 tips.
I think I had a problem writing to many topics too. No wonder Google confuse and penalized me in SERP.
Broken links are also my main concern. Need to check all my posts link now.
“Like your Mum” very funny.
I can complete about 20 tips, so maybe Google Does Not Like My Blog. Thanks so much!
Thanks for the helpful info. I do believe layout and content is important, plus good tags. Hoping a certain someone and those who care about him reads mine.
Great – link bait title but Google stopped caring about keywords sometime back esp at the top level on honepage.
Individual page tags are more useful but best approach is to write for your own audience & forget trying to game the system. Google changes their search algorhythms on a frequent basis when new patterns become apparent.
By all means pay attention to seo but pay more attention to writing something useful & interesting.
I agree with you Jason – useful and interesting content is a must! I bet there are loads of blogs out there with amazing content but without considering SEO they will never reach the kind of audiences they deserve. It’s definitely an ongoing balancing act and my personal rule is “Human over Google”!
This is a great post; one that anyone starting out with any website should print out and pin up above their computer. It all holds true to the way it has always been, Write great original content that your visitor is looking for and the traffic will follow.
We get flustered when people aren’t showing up in droves or every time the big G makes a change but the techniques listed here are fundamentals and, except for the social media aspect, have been important for the last decade… They aren’t going anywhere soon so it makes perfect sense to do it the right way now!
I, too, didn’t know about the bullet points (although I occasionally use them). And I really agree with the social media aspect – not only for google, but for the betterment of your site and readers. Make a community!
I’m new to blogging and this is really helpful. Thanks
This a great list! Thanks for putting it all in one place for me. I will refer back often. It’s a lot to keep track of, so maybe a checklist for this content is next.
Thanks David and great idea! [inserting checklist into ideas notebook ;]
Nice list – but you forgot the best one: “You only write about matters that nobody cares about” (except your mum, perhaps). ;)
haha an excellent point! Of course there are so many people on our little blue planet that you’d be hard pressed not to find *someone* with the same interests…. In theory.
Fantastic piece. Argh, I think I’m good and then I see how lacking I am. Thanks for all these great, and yes basic reminders.
This is brilliant! I sure learn a lot from this post and can optimize my blog SEO thru this. Thank You!
Belinda,
I just want to thank you for this great article! I’m an artist and not tech savvy at all. So, us artists at their are busy working our craft and we need people like you. Now, I finally feel like I have a “checklist” if I may, to cover the important details of art blog. I’ve read bits and pieces, here and there online, but this is the most helpful, comprehensive list I’ve ever seen.
Very grateful,
Allison Reece/Artist
Asheville, NC
http://allisonreeceoriginals.blogspot.com/
Thank you for your kind words Allison. You are exactly the kind of blogger I had mind and I’m stoked that it was useful. Great content is a must but if you take a few moments to make sure you’re presenting your blog in a way that search engines will like, then you’re bound to get in front of a whole load more people. Keep at it!
Eye opening for sure! I need to work on my onsite SEO, add a site map as well. I thought I was doing pretty good but I obviously have work to do.
Just awesome 25 tips. I am newbie in blogging arena and i should follow this steps for my blog site. Thank you
Really nice discussion. Thanks for share. My personal opinion is – “What we have to do?” and “What we are doing?” is the main thing in SEO. If we know these questions for my blog, then it’s too easy to improve our blog position on Google..
Hi everyone. I would like to thank the author Belinda for sharing this important tips for bloggers especially for new one’s like me. I learned a lot additional to what my mentor had taught me. I find it it very informative and as a new blogger, most of my hesitations are answered like it is better to link others blog also.
thank you very much Belinda.
It was my pleasure cromainer. We’re all on a learning journey and blogs like Problogger helps us along just that little bit faster. Don’t you agree?
This topic is best for SEO. Now after read this topic i will working better in my blog.
It is a great research. Now I have got, where I was wrong. Thanks for sharing.
This is a great Article for Newbies.
It will surely help me lot in blogging.
Thanks for posting great article. :)
I think that the most important are 2 and 7.
However, this looks more like a very nice checklist that a blogger should use when posting any blog. So whenever you write it, make sure you link to old content, link to others, etc. You should publish this as a checklist and giev it in exchange of email addresses.
Hi Belinda. Nice post loaded with top information. I have this question though. can search engines read data inside a table?
Excellent write up Belinda. I have been reading a few books on SEO and your post falls in line with what I’ve read. You have hit up all the major points of a relevant SEO campaign, and this should be very helpful to anyone wanting to improve their search engine rankings. Additionally, I would like to thank the other commentators, for your added inputs.
One thing that I have found to help me, is to create a spreadsheet to keep track of any changes I make regarding SEO. I’m sure there is a program out there somewhere to do this for me, but for the moment, I still enjoy figuring out WHY a certain page ranks for an unexpected keyword.
I have Google ads on my blog (anime/manga related), so for item 22, Google picks the ads. At work, I know who’s been surfing what on any given PC, simply because I can bring up my blog on said PC and examine what kinds of ads are being displayed. For example, one guy was going through a divorce, so my Google ads on his PC were mostly about divorce and lawyers. Another person has been looking to buy a house, so on her PC, the ads were mostly about real estate, realtors, and the like.
I believe great attractive titles (both for readers and search engines bots) has the main part in driving traffic towards a blog. No matter how juicy our content is, people wont read it.
Now days, people dont really read the content word to word. I hardly do so. Hovering over the content gives you the idea of what the author has to say. So the best we could do is to write the content in a way that is easily grasped.
If people wont find it easy to hover, they would leave out straight away. Short paragraphs and more use of media is the right approach i believe. And thats what this articles shows up too.
Thanks a lot for this effort.
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Great post and borderline funny:) I do want to add that publishing lots of great content on a regular basis also helps your blog build up the often ignored long tail traffic.
I check analytics stats for my blog almost everyday and see visitors landing on my blog from various long tail keywords I never intended to rank for.
Good quick reminders of thing to watch for as the almighty Google crawls our sites. Number 2 is key. Though the other 24 are important. Thanks for the article. It gives me a quick list to check myself.