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23 Ideas for Finding New Readers for Your Blog

Posted By Darren Rowse 31st of January 2007 Blog Promotion 0 Comments

Over the weekend I ran an ‘open mike’ discussion which asked the question of How do you find Readers for Your Blog?

There were quite a few responses to the question – some of which went a little unnoticed as they were moderated until I got home. So I thought I’d summarize some of the main themes that arose in the discussion with a few quotes from those who left comments.

For the full series of comments see the post – but here are the main themes listed in no particular order except that they are vaguely the order that people submitted them in (keep in mind that these ideas come from readers – not all of them will be for everyone):

1. Comment on Related Blogsraising4boys writes – “Commenting on related blogs is probably the most effective strategy early on in the process. And responding to comments when people leave them on your blog (this encourages them to keep coming back).” And from Brody – “I visit other blogs in my niche, add them to my feed and participate in the discussion on their blogs via the comments. Writing interesting comments often gets people to click through to see your site.”

2. Join Forumselprezidente writes – “I’ve found that one very quick way to infuse readers to a new blog is to be active in discussion forums related to your blog topic. Locate posts that ask for help with something you are familiar with and share your experience.”

3. Write Effective Post TitlesAziz writes – “Simple and to the point. The title should create an instant urge to read the entire post… But of course it should be related to the topic of your blog”

4. InterviewsOllie writes – “One example being to interview fellow bloggers who are in the same niche as me. This has gone down well, and has been great for both myself and the interviewee as traffic flows between us.”

5. PersistDan Norman writes – “Persistence is key. After starting up a new blog last month and letting go of another this month, I notice that traffic (quality traffic) doesn’t happen over night. On my last site, I think it took 6 months before ASK.com found me.”

6. Connect with Local BloggersRob O writes – “The other thing I’ve been doing just recently is connecting up with other bloggers in my city and the neighboring towns. We’ve got something of a link exchange going and a nice side-effect to this is that I/we have discovered that there are quite a few more bloggers and/or website authors in the area than ever expected.”

7. Give Away Free StuffPeterandrej writes – “I’ve had some success with giving away free stuff, like free templates for WordPress. It doesn’t give me lot of new readers, because my blog is written in Norwegian, but the templates give lots and lots of new links to the blog, giving it a much better pagerank in Google, which in turn should mean more readers from search-engines.”

8. Be OpinionatedTrent writes – “Be opinionated, but encourage opposing viewpoints in the comments. Opinionated makes you interesting – encouraging other perspectives makes you essential.”

9. Ask Questions of Other BloggersTrent also writes – “Ask questions of other moderately successful bloggers and try to network. If you shoot too high, you’ll often get blown off because these people have so much stuff to read and deal with.”

10. Use TrackbacksMaki writes – “Sending highly creative and penetrating trackbacks about a blogger’s original post.”

11. AdvertiseMike Panic writes – “Buy advertising space on related websites.”

12. Educate Readers about RSS Mike Panic writes – “With the most recent blog I launched I created a page in WordPress called Feeds which not only has the RSS icon on it but a description of what a “feed” is and what are some of the most common ways to subscribe and use feeds, mostly pulled from a CC article.”

13. Offline Promotion Mike Panic writes – “Talk to friends, family and coworkers about them… you’d be surprised how much the traditional way of “networking” really does work…. also Business cards, depending which blog I’ll post on a community board at a grocery store.

14. Search Engine OptimizationMichelle writes – “Properly optimizing my blog has been a big boost to my readership. Once I figured out how to play around with SEO I started getting a regular 25-35% of my hits from Google.”

15. Quality Content (mentioned by many) – ilker writes – “Posting only quality content.. obviously! Better posts are discussed more, increasing both the number of comments and references in other blogs.”

16. Blog CarnivalsSlade writes – “submitting posts to Blog Carnivals”

17. MemesLeanne writes – “I’ve picked up a handful of wonderful friends and readers through initiating the “Thursday Thirteen”. Yeah, a meme. Bloggers want to know about bloggers, not just the business aspect of it but the *person* writing the blog. Reading a quick list of “getting to know me” type tidbits gives me instant inside information on whether or not I will become a regular visitor. Some participants have used it solely to gain business, but frankly I think that turns people away. People are interested in people first, and what they do second. It works.”

18. Frequent Posting baggage writes – “I also try to post frequently. I find that the more I post, the more readers I have. The less comments, but the more readers.”

19. Guest BloggersRandom Good Stuff writes – “I invite other bloggers to guest blog and allow always one link back to their site. I have 3 active guest authors … and in return they link to my site from time to time.”

20. Get Links from Other BlogsJamdo writes – “Getting mentioned on other sites and blogs in the same niche, I think, has been the best way to get a readership who keeps returning to a blog. Make contact with other bloggers in yoru niche via comments, email, AIM, skype, homing pigeons – whatever.”

21. NewslettersAdrian writes – “The Zookoda newsletter provides nice spikes and people tend to forward the newsletter to their friends.”

22. Social NetworksIlya writes – “Submit your story to Digg and reddit and, regardless of whether it makes the front page or not, you get 50-100 free hits. The easiest way to generate quick exposure. Failing that, comment frequently on blogs that you like. With any luck, the blog author will want to find out more about you, follow the link to your blog, and perhaps write a post referencing one of your posts.”

23. Pitch Your PostsMarty Weil writes – “I view other bloggers as a PR pros view journalists working in traditional media. I reach out to bloggers using tactics successfully employed in the world of professional media relations. For instance, I “pitch” specific posts that they might find adds value to topics they are writing about. I also send email introducing them to my blog, but only if there’s a good fit between my blog and theirs. The key is to be very selective in approaching the “media gatekeeper”–just as successful and smart media relations people do.”

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
Comments
  1. My blog (relatively new) is aimed at a very specific audience in that it gives advice in the area of technical theater, and is most beneficial to students or young professionals in the industry. Many of the above mentioned methods simply don’t work well for me because there are not a lot of people blogging about tech theater

  2. The key is to be very selective in approaching the “media gatekeeper”–just as successful and smart media relations people do.”

  3. Thank you

  4. Hi there, Darren.

    I would like to ad a 24-th one :

    BE SUBTLE.

    (Just that. No more “clues” about. You sure know what I want to say … and probably many also, while some allready do it, even if not on purpose ..)

    BE EXTENDED and FLEXIBLE.

    (Require a bit more feedback than just comments ..)

    OVERCOVER IT.

    (including, but not limited to, be one step advance of competitors. Imagination is a “must”.)

    READ (and comment) YOUR BEST COMPETITORS.

    (I think is no need for further explanations …)

    See ya soon, Darren :-)

  5. I think joining forums is very important. I tried this strategy and now I have lots of visitors coming from forums.

  6. Wow! thanks Andy, this is a great advice for me that I’m just starting. Here in Mexico it’s so common to ask for discounts, but also it’s true that sometimes you must say no.

    I think that the most important thing it’s to be confident that you’re giving excellent services to your clients, and that’s why the new clients are looking you.

  7. Hi,
    Sell blog posts in forums…
    You will get content and money.
    – William :)

  8. Definitely one of the better group of suggestions i’ve seen.

  9. Quality content is in the eye of the beholder. Many blogs consist of inane ramblings of pubescent snots. Yet those blogs get a lot of traffic.

    Catering to the audience maturity or immaturity levels may be an overlooked area worth considering to increase readership.

    I actually think Blogs aimed at seniors will see growth in the next few years…and they don’t want stupid posts about Britney.

  10. See this blog post for a bunch of ideas on how to increase the readership of your blog

  11. Great ideas! You know I have already started practising upon them. I am following your instructions in point 1.

  12. I thought answers and google talk should get more traffic..

  13. There were quite a few responses to the question –

  14. getting link from other blogs is quite difficult if our blog is new, they usually ignore it, till we have at least PR3.

  15. I thought answers and google talk should get more traffic..

  16. […] 23 Ideas for Finding New Readers for Your Blog […]

  17. Great list, Darren. I will definately make use of these suggestions.

  18. Very handy tips Darren.. my site is slowly getting there from following your tips!
    Thanks
    Alan
    makemesomemoney.co.uk

  19. By far one your most helpful/informative posts recently, Darren. Thank you for putting this together.

  20. I thought answers and google talk should get more traffic..

  21. These will help the new bloggers. What goes around comes around basis. These are very practical and it works.

  22. These will help the new bloggers. What goes around comes around basis. These are very practical and it works.

  23. Great list, Darren. I will definately make use of these suggestions.

  24. Run around naked during a snow storm in Katrineholm, Sweden passing out business cards with your blog’s URL on it. Now that is a sure fire way to get people interested in your blog. Do the same outside a television station–before the police arrive–and you can really get some blog attention

  25. The key is to be very selective in approaching the “media gatekeeper”

  26. I thought answers and google talk should get more traffic..

  27. thanks you all These are very practical problogger.net thanks all

  28. These will help the new bloggers. Thanks

  29. Run around naked during a snow storm in Katrineholm, Sweden passing out business cards with your blog’s URL on it. Now that is a sure fire way to get people interested in your blog. Do the same outside a television station–before the police arrive–and you can really get some blog attention

  30. These will help the new bloggers. Thanks

  31. These will help the new bloggers. What goes around comes around basis. These are very practical and it works.

  32. this will help me out.thanx

  33. These will help the new bloggers. What goes around comes around basis. These are very practical and it works.

  34. getting link from other blogs is quite difficult if our blog is new, they usually ignore it, till we have at least PR3.

  35. You not use this reader finding ways :D Because not need big reader community

  36. These will help the bloggers. Thanks

  37. thanks you all These are very practical problogger.net thanks all

  38. Great list, Darren. I will definately make use of these suggestions.

  39. Finally I know how to increase my puny traffic :)
    Thanks Darren for the summary.

  40. Finally I know how to increase my puny traffic :)
    Thanks Darren for the summary.

  41. Good list, Darren. I will make use of these suggestions.

  42. Finally I know how to increase my puny traffic :)
    You not use this reader finding ways :D Because not need big reader community

  43. Opinionated makes you interesting – encouraging other perspectives makes you essential.”

  44. Superb summary! It really useful for beginner blogger like. Sometimes, I get confused how to raise my traffic, but after I read this, I’ve got an inspiration! Thumbs up for you, I really like this article. I’ve been added this site in my technorati favorites so I can read another useful article

  45. ” Opinionated makes you interesting – encouraging other perspectives makes you essential.”
    thankss !

  46. Finally I know how to increase my puny traffic :)
    Thanks Darren for the summary.

  47. thank you

  48. I own a country inn and restaurant at Mount Rainier, WA. After 30+ years of innkeeping, I have a lot of interesting stories to share. So, I started a blog. The purpose of the blog isn’t so much to advertise the inn—(my website is very successful) as it is to speak in the first person…sharing my experiences with interested readers. Innkeeping covers so much territory—food, interior design, people-stories, gardening, wine, travel, etc. etc.
    I’d appreciate any suggestions or advice from seasoned bloggers.
    alexanderscountryinn.blogspot.com
    Thank you!
    Bernadettte

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