In this guest post Sherice Jacob from iElectrify and author of Get Niche Quick explores a question I get a lot – how should a blog be niche focused or not?
At one point or another, all bloggers have had to sit down and make a crucial decision with their blogs. Do you focus exclusively on one topic or do you cover several related subjects in an attempt to “cast the biggest net” and capture a larger share of visitors? Once you’ve decided – how will you profit from your new blog?
And as a side note, you can profit from your blog with more than just money. Added exposure, loyal readership and a greater marketing reach are just some of the many untapped “profits” that result from a popular blog. But deciding whether to “niche-ify” or expand is that one critical tipping point that influences your blog’s success more than any other.
Ultimately, your decision will likely reflect the amount of information on the subject, plus how much time (or not) you want to devote to it. Here are a few tips and insights to help make your decision easier.
To Niche or Not to Niche?
To successfully write a niche blog, you not only need an interest in the subject, but you need to come up with timely, detailed content about it that no one else has. Don’t be afraid to go deep into the subject – something that your competitors haven’t done because they either don’t know the answers or they’re afraid to do more than just skim the surface. Become known as the person who goes a little deeper, uncovers a little more and shares it with fellow fans and readers and you’ll reap an extremely loyal audience.
There is a downside to niche blogging, and that is the issue of “boxing yourself in”. Do you have enough to say about the subject to actually warrant a full-scale blog? Or will you run out of steam within the first few months? Sketch out possible titles and topics for articles if you have to – just to see how much time and effort you can devote to this blog.
Then there’s the question of serving ads or not. Consider your audience and their reasons for wanting to visit your site. Do you want to create more of a community around the topic or accentuate it with relevant, focused ads? Either way, you’ll need to prepare yourself to cultivate that niche blog until it thrives on its own.
One Blog, Many Topics
Having one blog cover several topics can be a great choice if you have the self-discipline to stick with it and give each topic its own space. My own blog (www.ielectrify.com) focuses on design and marketing tips – but each of these branches off into their own niches as well, such as copywriting, social marketing, email marketing and so on. A larger blog like this takes more time to develop and you may find yourself blogging for a year or more until you get a sizeable audience. That’s because there’s no defined topic. People who are interested in email marketing might not want to know about social networking, or people who are looking for copywriting tips might not care about adding audio or video to their site, but all of these sub-sections are necessary for the “big picture” of what it takes to have a successful design and high-converting content.
When It’s Good to Go Big
You’ll want to create a larger blog with broader categories if you have a subject that includes so many “pieces” to the overall puzzle that it’s impossible just to focus on one part alone. ProBlogger is a great example. Not only does it teach you how to make money with your blog, but you also find blogging tools, blog design details and freelancing/job posts as well – all conducive to helping you make a solid income as a blogger.
In the end, the decision to go with a niche blog or a larger content-focused blog depends largely on your goals for it and what you want out of it. Either choice has the potential to become a remarkable success as you continue to grow and develop it. Now get out there and start blogging!
“its all about the niche, stick with a topic and own it!” – Mike
That’s the best advice I’ve heard in a long time. Thanks
Definitely we should consider a niche focus in our blogs, but it is also very important that we like what we blog about. If there is passion, there is more power to reach the readers.
I say niche and passion should go together. and the proper planning….
Get Niche Quick is a great title.
Thank you all for the terrific feedback. I’m glad you found the article helpful! The great thing about niche marketing and niche blogs in particular is that the opportunity to “stake your claim” on a topic is wide open. There isn’t the sort of gold rush that there is for broader, more competitive keywords. That’s what makes niche blogs so attractive – anyone can do it and get started for free or nearly free.