Lorelle has written a comprehensive post (does she write any other kind) on Selling Your Blog: What Are Blog Buyers Looking For? which explores questions like:
- When is the Right Time to Sell Your Blog?
- How Much is Your Blog Really Worth?
- Selling Points for Selling Your Blog
I agree with everything she says but would simply add that ultimately a blog is worth what someone is willing to pay for it. There are many factors that different buyers and sellers will use to determine value (Lorelle outlines most of those that I can think of) – but in the end it is like selling anything – it is about demand and supply.
I’ve seen some blogs sell in the last year that had selling prices well above what I’d have paid personally for them – however the buyers had their own agendas in mind. At other times I’ve seen blogs sell for ‘bargains’ where the sellers had their own motivations for choosing the buyer that they did.
It’s a funny business we’re in – and I’m pretty sure we’ll see a lot more of this buying and selling of blogs in the coming months!