When someone lands on your blog for the first time, you want them to stay as long as possible.
In he last two ProBlogger Podcast episodes, I’ve shared some tactics for finding readers by first asking yourselves some really important questions, and by discussing two types of content that you need. In today’s episode, I talk about how you keep those readers there by building a sticky blog. What I mean by that is having your blog set up so there is something that motivates readers to explore it further, making the decision to return and keep connected in some way, which I think is a fundamental component of any successful blog.
I always say it’s much better to find a new reader and hook them into becoming a regular than it is to have to find fresh readers every day. This is really how readership grows over time.
In the podcast, I discuss the ways you can make your blog completely irresistible to first-time viewers. From first impressions to subscription options, I go through all the things I believe a blog needs in order to be sticky. How can you build anticipation? What kind of content works for recurrent traffic? How can you drive interaction from your audience? What are their incentives to stick around?
Click here to listen to the episode 35 of the ProBlogger Podcast and view the show notes, and as always, I’d love to get your feedback on this episode.