Note: you can listen to this episode above or load it up in iTunes.

How to Diversify Your Blog Traffic Sources to Make Your Blog Stronger

Today’s episode is about how I almost lost my blogging business overnight. It was right after I had decided to blog full time and had quit my part time job. My traffic fell by 80% and my income fell by about 85%. It was an awful feeling and I’d like to share this story with you to make sure you know what to do if disaster ever strikes your blog. I share why it happened, what I did to recover from it, and what I do now to prevent it ever happening again.

God Rays at the Dead End by Ryan Zimmerman on

In This Episode

You can listen to today’s episode above or in iTunes or Stitcher (where we’d also LOVE to get your reviews on those platforms if you have a moment). In today’s episode:

  • Why relying solely on one source of traffic or income source is risky
  • How working out who you want to read your blog can make finding readers easier
  • How creating content that solves the needs of readers can make your blog stronger
  • How to appear on other peoples’ blogs
  • How and why collecting email addresses of people who visit your blog is so important
  • Why having an email newsletter is so important
  • How developing a presence on social media can strengthen your blog
  • Why networking with other bloggers helps your blog, and how to do it
  • Why, when and how you should share your blog posts with social influencers
  • Why a content event can help your blog and how to do it

Further Reading and Resources for How to Diversify Your Blog Traffic Sources to Make Your Blog Stronger


This graph shows my blog traffic at the time that it dropped overnight:

Darren Rowse Problogger Podcast Episode 62-How I Lost 80 per cent of my blog traffic overnight

How did you go with today’s episode?

What did you learn from today’s episode? What is your number one source of blog traffic? What would happen if that blog traffic was to disappear tomorrow? Would you be able to survive? Would you be able to sustain your blog? What could you do to start growing other traffic sources for your blog? Do you have other tips that have worked for you? What will you try next?

I’d love to hear from you in the comments below.

Finally, if you have a moment we’d love to get your feedback on the ProBlogger Podcast with this short survey which will help us plan future episodes.


  • robert wilber

    I really appreciate how realistic your approach to that traffic crisis, I had been debating getting my own blog instead of free blogging vs. owned blog blogging if that make sense. The direct approach to engaging with readers is good because it gives them a sense you are concerned from the readers perspective. Being technical is appropriate if we are talking about technical related issues, simplistic enough so that a 5 year old could understand, mainly directed to a general audience.

  • CarrieLLewis

    Just checked my stats for Almost 90% of the traffic for today is the result of Google searches. That surprises me because I’m not actively doing anything to rank higher in Google.

    After today’s podcast, it also alarms me.

    But I also see traffic from Pinterest, from the online magazine for which I write, and from an art-related forum where I’m a member. The beginnings of diversity.

    At this point, a drop in traffic wouldn’t affect income, since I’m not yet generating income from the blog. It would still be a setback.

  • Juan Feju

    This episode answers my question on to where should I blogwalking. At first I thought we should go to our target market blog. For example if I have blog about blogging, then I should go to food bloggers, fashion bloggers, lifestyle bloggers. It turns out we should go to the same niche blogs.

    I’ve tried to apply the “do 200 strategy” from Neil Pattel about doing things as many as 200. So If I want to blogwalking then do it to 200 blogs.
    But I struggle when I visit a food bloggers, I don’t know how to add value, the posts are mostly about recipes. At max I can only say “delicious!” I can’t comment anything more. Or when I visited a fashion blogger, it’s all about her wearing nice dresses. How am I suppose to add value? But If I go to Problogger, I can say a lot, because I experience the problems discussed, I understand the subject.

    After I’ve heard the podcast I still have some questions:
    1. What do you think about visiting groups / G+ communities to place links? Some of the groups/communities seem created for promotion, or allowed promotion to a certain degree.
    2. What do you think about exchanging like strategy, where I like your FB page, you like mine?
    3. Is it still worth it to have FB page now? I can’t seem to make my fan to engage.
    4. Problogger and dPS is in the solution business. But if you’re in an entertainment niche will you do the same, like going to forums/groups solving problems to give values.
    5. It’s interesting about your approach in focusing on content creation for people. But sometimes it’s disheartening, when I’ve created a post and after months the traffic is only 0 to 1. I’ve created an 8000 words of an in depth guide on how to start a blog, it is created for people, but I can see if I don’t promote it, it will have zero traffic.

    Darren, what is your suggestion, what should I do if I have a big content like this and I want to have traffic to it? It ranks 250+ on Google and on other search engines for the keyword “how to start a blog” according to the rank checker of Long Tail Pro.

    What I have done is placing links to where it is allowed, such as FB groups/G+ Communities/ Quora (but I get a warning of placing too much links), I’ve done post exchanges. Or if there’s someone asking how to create a blog, I’ll offer my guide. But this is a seldom case.

    I don’t know whether what I’ve done is an effective methods or not, or do I have to give more effort, like do it 100x more.

    Thank you.

  • Katyan Roach

    This is really great advice Darren. Very practical! Thanks for sharing!

  • Lana Hirth

    Listened to this podcast and I have done some of the things only just the day earlier! I pitched my list post blog (from 31DBBB Day 2) to social influences in my niche, and I received the more traffic in one day than I’ve ever had in my 7 months of blogging. The only reason I even approached these people was because of another day (day 4?) of 31DBBB. If anyone is scared or worried, just do it – you have nothing to lose! Thanks Darren!

  • Great podcast, thanks so much Darren! Really appreciate your generosity of spirit and you experience.

  • We had a very similar experience whereby we were banned from Pinterest, which was our highest source of traffic bringing in about 500 people per day at the time, simply for sharing our posts on group Pinterest Boards. Despite the fact we followed the board’s guidelines, the owner must’ve taken offence to what we were posting and got us banned and reported for spamming. Pinterest apparently have a pretty hard-line policy on this and our account was deleted. We’ve since learnt to diversify our sources of traffic and have also focused on building our email subscription base through competitions.

  • Thank you so much for a great podcast! So much to learn 🙂