Note: you can listen to this episode above or load it up in iTunes.

How to Use 2 Types of Content to Find Readers for Your Blog

Today’s episode is the second part of our series on how to find new readers for your blog.

It’s the question I get asked most by bloggers, so this is the second of several podcasts on this topic. 

In part one we looked at two really important questions to ask before you go hunting for readers to read your blog. Today we talk about one other thing you need to consider before you go hunting for readers – the content on your blog.

In This Episode

You can listen to today’s episode above or in iTunes or Stitcher (where we’d also LOVE to get your reviews on those platforms if you have a moment). Today we talk about:

  • How to Create a Blog that is Worth Being Found
  • How to Create Great Cornerstone Content
  • The Key to Creating Shareable Content

Further Resources For Finding Blog Readers

The successful series of cornerstone content I published on the Digital Photography School blog about exposure:

Also relevant to this topic:

How did you go with today’s challenge?

Are you using these 2 types of content to draw readers in to your blog? What will you do differently in future? I’d love to hear your answers to those questions. Let me know in the comments below, and share a link to your blog.

Pick Up the 31DBBB eBook at 50% Off

Don’t Forget You can also grab the 31 Days to Build a Better Blog Workbook with a 50% discount using the coupon code PODCAST50 during the checkout process here.

Finally, if you have a moment we’d love to get your feedback on the ProBlogger Podcast with this short survey which will help us plan future episodes.

Update: Listen to other episodes in this series:

  • Thanks Darren again for a great podcast. Love how you are building these series around a particular topic. With each podcast, I find myself rethinking, reviewing and “tweaking” my own blog. With today’s podcast, I’ll be reviewing old & popular posts to turn them into my corner stone content. Just realized too the difference between “inspire” and actually “changing” to help/improve the lives of others. So, I’m off to rework my blog subtitle–again!

  • ajaib

    Thanks for sharing. I have a new blog and your tips are helpful.

  • Juan Feju

    I’ve been blogging for 1,8 years non stop. The most important thing to me is when you told me how you build up your dPS. I wish I learn about it earlier.

    • I agree. I have blogged for 6 years but only recently decided to transform from a hobbyist to something more. I wish I knew this information from the beginning.

  • I loved the difference you put between the sharable posts that everyone shares on Facebook and the ones that actually change people’s lives. That’s got me thinking how I can capitalize on the difference between the two. I don’t quite know what that means yet, but I’m thinking on it.

    • I love this comment. You took the thoughts out of my head.

  • Loved day 34! I am buzzing with ideas to build up my pillar/core content. I can immediately see how to use your advice on my blog with each podcast. I can see that I need to lay a stronger foundation so I can continually link back. Thank you Darren. Bron

  • JRosemarie

    This is very helpful. I sometimes have conflicting feelings about posting stuff that is not clearly my core content. This helps to clarify types of content for me and now I won’t feel too bad about posting the odd “fluff”.

    Thanks Darren

  • As a long time fan Darren, I truly love your podcast and all that you do. I truly believe that what sets you apart from others, is the fact that you give away so much value in all that you do.
    I am going to say that I truly need to create the “How to” content more. I need those evergreen posts that are going to last. I guess based on my blog being based on attitude and prosperity through positivity, I need to create some foundation posts, so that I can get those visitors who are just looking, to read them, but also the ones dedicated to change will read all of them.
    In my niche, people want results. So I need more content to cover the basics first, then move towards more advanced tactics.
    You inspired me to start a blog about Positive Leadership at – or

    • FYI… I may be doing something wrong but when I attempted to click on I received a website not found page error.

  • The one thing I loved about this podcast is that I received direction on what to do first. Darren was so clear to say that cornerstone content matters more than anything else if you don’t have it and to focus our energies there. A sign of relief escaped as I thought, “Whew! Now I can stop feeling like I’m running in circles and not getting anywhere.” Slow and steady wins the race and the race is best started with core foundations posts. Once again, I’m so glad I stumbled upon your podcast series. It has come along at just the right time!

  • Jolie Kolega

    Hi Darren
    I feel like such a newbie and a bit of a screaming fan if I’m really honest!
    I am in the final weeks of my website design /construction and I could not have found you at a better time!
    I am absolutely absorbing everything you say and am getting a lot of aha! moments.
    I wasn’t able to (financially) get to the problogger event recently on the goldcoast but after listening to your podcasts I feel like I haven’t missed anything- actually I feel like I have lots of one on one time with you. I also feel empowered that yes I can do this as the pre-release nerves creep on in! Thank you, I’m listening and would love you to critique my work when it is live!
    Jolie Kolega

  • Thanks Darren I have found the last 2 episodes really useful. Whilst the 31 day series was great for helping with my blog that I have been running for a few years, I have found that my niche is a bit too small and so am about to start a new blog. These last 2 episodes have really helped with things I need to have organised before I launch.

  • The temptation to write nothing but shareable content is strong. Watching the page view numbers shoot up is gratifying. Now I get that maybe it’s maybe not the best long term strategy.