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Link up to a Competitor

Building-A-Better-Blog-2Earlier in the 31 Day Project that I’m running this month I suggested taking some time out to analyze your Blog’s Competition as an exercise to help you improve your own blogging.

In that post I wrote:

“I use the word ‘competition’ hesitantly because the thing about blogging is that those blogging on the same topics as you are potentially your biggest allies. Connect and work with your competition and everyone improves.”

I’ve previously written more on when competition is good in blogging – but today we’re going to put the theory to the test.

Today’s task in the 31 Day Project is to link to another blog in your niche – a ‘competitor’.

While linking to other blogs in your niche might seem a little bizarre to some I’ve seen it’s power many times in my own blogging and that of others. Outbound links Matter!

So here’s the task – find a way to link up to at least one other blog in your niche.

There are of course many ways to do this. I regularly do it here at ProBlogger in my speedlinking posts (random recent links) and at DPS in a similar format called Digital Photography Tips from Around the Web – but there are other ways to go about it from linking to a post someone else has written, to writing a review of the blog in question etc.

So get linking up – and let us know how it goes in comments below!

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. Hey Darren,

    Yeah, I try to give links to anyone who deserves them, even the one or two that grate on my nerves the most, =)

  2. O.K. I get it!
    c’mon all you small business advertising and marketing gurus hit me, but only if you have something real to say, I don’t want to expose my readers to get rich quick schemes, or unproven rantings. If you really do have some gems of real life wisdom, some pragmatic problem solving or just real good ideas, I would love to link to you.

  3. I always do a sort of weekly recap of interesting links I’ve found from other sites in my niche. It’s a nice, easy weekend post, which I feel still provides some substance for the reader.

    Organize IT

  4. heylo all…. if anyone with a decent site want to put a link of my blog on ur blog/site pls do. I am also trying to improvise on the site design, as suggested by Darren, on one of his previous post. Check out the new design on http://www.poem-pleasure.blogspot.com while the old design is still on http://www.kewl-kapricornian.co.nr .

  5. I’ve linked to two bloggers that I’ve been following closely. This is a great idea for a post.

  6. Yes you are right , that will be a great way to get your blog known even by your competitors.

  7. Hey Darren and ProBlogger readers. To answer that question, I do a similar thing to your Speedlinking, but I just call it “Quick Links”. I usually link back to articles of some of my own blog readers. If they comment on my site and leave their blog’s homepage, they are showing me another great blog to read. I then check it out, see if there’s something worth reading to for my readers, then I’ll post one of their articles on the next issue of “Quick Links”.

    Sly from Slyvisions.com

  8. I think Darren’s hesitance to use the word competition is on the money. I’ve been enjoying some very nice back and forth with blogs in my niche of late, and it gets interesting because we republish and address each others content, and often are able to bring out different qualities in the same work we are writing about. I think it is good to link to other blogs in the same niche rather than pretending they don’t exist. It communicates you view online writing as collaborative.

  9. This really is a great blog building tip. If you have smart competitors they will often Digg and Stumble the posts about them. It has happened to me on several occasions. Or they may return the favor with a return link.

  10. Allan says: 08/26/2007 at 4:33 am


    Your new layout looks awesome, especially after fixing the IE 6 error.

    The wholesome interlinking on the Home Page, in a sytematic, orderly manner is nothing but UBER-COOL.

    If you don’t mind, how big hole did this new WordPress Theme make in your Pocket?

  11. This is a great tip. When you’re a generous link giver, the universe (other bloggers) finds a way to reward you.

    Don’t be stingy with the outlinks though (ie. target=”_blank). There’s nothing wrong with opening links in a new window. But don’t be so afraid to lose a visitor.

    If you offer good content…they’ll come back.

  12. Darren,

    Whenever I link to my other bloggers I don’t limit myself. Even if they are competition, if they deserve a link, I give it. Linking is a huge part of blogging and very important, so I try to do it often. Good advice. :)

  13. thanks Allan – in terms of cost. It wasn’t as much as you might think – although I’m not going to tell exact figures. A guy has to have some secrets :-)

  14. I agree Tay,

    I have noticed in the last 2 years or so that many newer bloggers dont link…whereas olders blogs linked as par for the course 3 or 4 years ago.

  15. A Tayloy – I think you’re right.

    Also – to those who are asking for links above – perhaps you need to reread the post :-)

    This isn’t about getting links, but giving them. Start the ball rolling yourselves and you might find the like karma coming back at you :-)

  16. >If you have smart competitors they will often Digg and >Stumble the posts about them.

    I actually stumble material for everyone in my niche, it works out for everyone.

  17. I have linked to the only two “competitors” of any quality in my little niche. And it has brought me some referral traffic (they’ve returned the favor). I hope I’ve brought some for them. In fact, with the latest one I found and linked up with, I encouraged her to turn on commenting, just so we could communicate back and forth and watch for duplicate posts, although her take on a story might be different from mine. She’s linked to one of my posts, and I’ve linked to hers. So far, it’s worked out great. It’s a win-win situation for everyone.

  18. Sharing readers even among competing blogs can definitely be a good thing. Many readers are only familiar with one blog over the other, but now they’ll read both!

  19. Thanks Dareen for the tips.
    I will give it a try over the weekend.
    How great is that! – You are so honest
    about what you really do.
    Elizabeth G.

  20. I have learned to link to other blogs, but I also notice that they will either visit to see what was said and leave without even so much as a howdey do. Or they’ll leave a comment like thanks for the link, but they fail to reciprocate. I ususally stop visiting their blogs just to return the karma.

  21. Hi, darren! Your site is cool, when i was deciding if i will get my own site, i found your blogsite and get inspired. I am still learning how to manage my own blog, and thanks to sites like this!!! Kudos!!!

  22. Hello Darren

    If linked to a competitor you need to write on a different aspect of the same topic. I hope i am right. In any case you are the best, darren.


  23. Hi Darren

    You have opened the flood gates of bette blogging!. You are the champion.


  24. I learned first hand (on accident) this is a really great way to increase your traffic and gain a valuable confidant in the process. I reached out to Kim from Today’s Creative Blog because we have similar passions and goals for our blogs. We blog about each other often and as a result our traffic has doubled. We have different marketing methods and it has benefitted us both in the long run.

    Thanks for simplifying this valuable information in an easy to read 31 Day format. Brilliant..

  25. Darren,

    Thanks for the post about linking other blogs in your niche! I say that is a very interesting tactic. I may do so in my next blog post!

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