Chris has written a really useful post at Performancing onto write on your blogs. His tips are well thought out and very practical from someone who has some experience. I particularly like this:
“I have found the best place to look for long-haul bloggers are blogs. People who have maintained a decent blog for a length of time have proved they have that special something.”
I’m quite often approached by people looking for bloggers for different projects and my advice is usually twofold:
1. Look at your blog’s readership – if you’re recruiting a blogger for an established blog the person you’re looking for might be right under your nose commenting in your comments section or lurking in your RSS feed. The beauty of taking on someone like this is that they obviously have an interest in your topic and that they have some level of familiarity with your blog and it’s style. I’d write a post asking if anyone is interested and see what response you get.
2. Look at other blogs – if you can’t find a suitable internal applicant it might be worth looking at other blogs and their bloggers. It might be that there are other blogs on similar topics that have bloggers that might like to take on an extra project. The good thing about this type of recruit is that they not only have an interest in the topic but they also have a demonstrated ability to not only write on it but hopefully to stick to the job of blogging over the longer term (check their archives to see how long they’ve blogged and how good they are at it.
Chris goes on in his post to talk further about the process – well worth the read.