This post is from ProBlogger Team member Stacey Roberts.
Welcome to 2014, folks – a year we hope to bring you even more tips and advice to make your blog everything you want it to be! Let’s kick off with both feet in the direction of unique browsers, and how to get them to come to your website.
Diversify – it’s the advice you hear in all sorts of blogging situations. Diversify your income streams. Diversify your social media. Diversify your time.
When it comes to finding new readers, it’s also advice that works. Diversify the places you are seen, and it leads to fresh eyes on your blog. Of course, then you’ve gotta deliver the goods to keep them coming back, but you’re halfway there once you’ve found them in the first place.
If you’re looking to increase the monetization of your blog, then quite a few brands and advertisers are interested in unique visitor numbers. It is also the way most blogging talent agencies work out pay scales – so the more unique visitors that read your blog, the more money you can make.
Between March and September of 2012, I doubled the unique visitors to my blog, Veggie Mama. By March 2013, they had tripled. They doubled again in the following six months, and are on track to triple by March this year. How did I do it? Well grab a pen and paper, folks, I’m about to tell all…
How I doubled my unique visitors in six months:
Content is king
Yeah, yeah, we’ve heard it a million times. Have useful, interesting, engaging content and the readers will come. But don’t be too quick to dismiss the advice – without this foundation, you won’t have much to work with. Create good blog posts that lure readers. Create good blog posts to keep them there. It’s the ultimate building block, and cannot be taken too lightly.
Be seen outside your niche
Expanding my freelance writing online was incredibly useful for having people click through to the blog. I wrote or was featured on blogs, news websites, parenting sites, recipe sites, business newsletters, and in newspapers and magazines. Some worked more than others (newspaper features weren’t great for converting readers, but parenting sites and other blogs were. So were magazines with a Gen Y/Digital Native readership), but all put me in front of people who had never seen or heard of me before.
Don’t underestimate Pinterest
Pinterest is the second-highest referrer of traffic to my blog. And due to Pinterest’s nature, it’s often referring unique visitors. Not only have I made my site easily Pinnable (by adding intuitive “Pin it” buttons, and adding graphics to images/ensuring they are Pinterest-optimised), but I’m an enthusiastic Pinner. I pop on there most days and repin a few things, which keeps me in people’s feeds, and encourages them to follow me. It’s not “in the spirit of Pinterest” to Pin your own content, but as long as you’re not spamming everyone constantly, adding your own stuff from time to time is very useful. By making your site easy to Pin, then it doesn’t take much for your readers to add you to their boards. Then you show up in their follower’s feeds, and so on. “Ooh, that recipe/article/tutorial looks interesting,” they’ll say. “Let me click through to get the instructions”. And there you have a brand-new visitor.
Join online communities
This is especially useful with tutorial posts or niche posts. A lot of my traffic comes from including my crochet tutorials on Ravelry – a place for people to search for knit and crochet patterns, upload their projects, and chat with other crafty types. By including some of my posts (and ensuring they were optimised for maximum search results), it means that I have a constant stream of traffic on posts I wrote years ago, but are still very useful in certain situations. Apart from a few outliers, these free pattern tutorials are the still the most-viewed posts on my blog.
Be a good blog citizen
If you are friendly and engaging on social media, then it’s likely that you’ll show up in your readers’ feeds when they interact with you. I notice that when I have a popular Facebook status update that has generated a lot of interest, it comes with a bunch of new “likers” who have seen their friends engage with me, and have clicked over to check me out. Chat with your community regularly and not only are you looking after the readers you’ve got, but also being visible to new ones.
Be where others aren’t
You might have no clue about why Google Plus is still around, and you don’t understand why Vine is popular – but don’t let that deter you. New readers are everywhere, including underused social media platforms. I find it much easier to interact with superstar bloggers and influential people who are inundated with Tweets and Facebook comments, but are not so overwhelmed on Google Plus. It’s easier to stand out there, and you’ll certainly be noticed.
Switch to WordPress
This was probably the easiest and most fun way to increase readership. I moved from Blogger to WordPress when I realised how much simpler it is to optimise your site and posts for SEO than it was on Blogger. One plugin is all you need (I use Yoast), and you fill in a couple of boxes of descriptions and key words, and it’s done. It takes no more than a minute, and even gives you a rating of how SEO-friendly you’ve made your post (a green light means you’ve done all you can). Being SEO-friendly means you’re going to rank better in search engine results – and when someone is looking for a mushroom risotto recipe, well up pops your post, and you’ve got yourself a unique visitor. And how is SEO fun, you ask? Well, it’s not. But by moving to WordPress, I got a brand new design and all the changes and newness meant I was re-energised and motivated to play around and blog more effectively.
Collaborate with others
People with bigger readerships or social media networks than you aren’t to be feared or envied – they’re to be worked with! If you genuinely have a way to collaborate with a bigger blogger, or you partner with a brand authentically, then it’s a win-win-win situation for all – you, the brand or other blogger, and your collective readers. If someone they trust is recommending you, then their readers are likely to check you out. Word of mouth is still the best advertisement around!
You’ll notice that I haven’t addressed content sharing or virality, and that’s simply because none of that happened more than one or two shares every now and then. It’s definitely a way to get fresh eyes in the form of unique visitors to your blog, and I thoroughly encourage it (but don’t bo so strategic about it that you lose your authenticity and your connection with your readers), but it isn’t something that I ever tried.
There are, of course, plenty of ways to drive traffic to your site, but these are the ones that have worked for me to bring unique visitors to my blog. While I didn’t do much of it strategically at the beginning, I can see it has been the most useful to me over time. Here’s to the next six months!
What have you done that has driven unique browsers to your site? Any tips to share?
Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama (cat pictures welcome!).