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How Embedded Social News Grew My Content, Traffic, and Engagement, and Saves Me Time [Case Study]

Posted By Guest Blogger 3rd of January 2013 Social Media 0 Comments

This guest post is by Brian Lippey of Guitar Shop TV.

Every blogger wants to offer the best content to his or her audience.

With Guitar Shop TV (GSTV), I set out to create an online community for passionate guitar fans and music lovers around the world.  My goal was to offer the best guitar-related content to my audience.

To achieve this, the GSTV team has filmed over 200 hours of original online TV content. We update our blog regularly—with everything from live performances and backstage interviews, to commentary on upcoming album releases and the latest guitar gear. We tweet. We post on Facebook. We even have an on-site guitar shop.

But audiences today have a large appetite for content! With over 100 million guitarists and countless guitar music fans in the world, it’s important that our content’s fresh, entertaining and timely. Guitar news happens fast, making it difficult to churn out blog posts on everything out there.

Our audience is also very vocal about guitar-related content, as is evident on our Facebook page.

As creator of GSTV, I was looking for a social news platform that could deliver top guitar content from across the Web directly to our blog and allow users to participate on a social level. We want to engage music enthusiasts, not talk at them.

Our research led us to new social platform, ROCKZi.

A social news platform

ROCKZi is a social news platform that helps us deliver a fun community experience and share relevant content with our users. Unlike other social platforms that draw your readers to their networks, with this one, the traffic is directed to my blog, which gave me increased opportunities to attract more music fans and expand our community.

The platform lets you customize the content so that it really speaks to your blog’s audience. It let us pick a news category that was relevant specifically to our blog. For most websites, a category probably already exists, but if not, you can create one yourself.

Easy to install

We literally embedded the platform on our News page in three easy steps.

I was relived I didn’t need a developer to completely redesign our website—we had it up and running on our blog in about five minutes. The platform allowed us to alter the appearance of the content, so it fit nicely on our news page and matched our web design.

The platform in action

Since embedding the platform in August, we have seen traffic to the site increase by 25%. The average time spent on the page has also increased by four minutes.

Our readers started to come back to our site more often to educate themselves on guitar-related news that had been shared by otehrs in our community. And when they are on our site scanning the headlines, they do more than just read.

The platform comes pre-loaded with social tools that let readers post comments on stories, vote the best stories to the top, or submit their own stories they’ve discovered on the Web about the latest musicians or guitar gear.

So you can see what I mean when I say that this tool gives our site more than just good content.

It’s adding a social experience to the site that is bringing readers back more often to engage with other readers around content our audience cares most about.

We’re getting more traffic than Sturgis in August! And readers can pin, post, Facebook or tweet stories right from the page on our site, allowing them to feel more like a part of the community.

All the interactions between your users and the content that’s shared on your site (votes, shares, comments, etc.) will generate direct links through their social networks that will point directly back to your blog.

Do you use a social news tool on your blog? Have you tried ROCKZi? Share your experiences with us in the comments.

Founder Brian Lippey has a background that combines music and business. In Guitar Shop TV, Brian combines his passion for and knowledge of guitars with his strong business acumen.

About Guest Blogger
This post was written by a guest contributor. Please see their details in the post above.
  • Hi Brian,

    I must say the post is awesome, I just came to know about a new social platform. I will surely check it up.

    I have 3 – 4 friends that are fond of Guitar & all the music stuff, they will love it.

    Thanks for updating.

  • Do you have the ability to filter what news is on the Rockz feed? Would you be able to remove things you did not think were relevant or that might be offensive to your readers?

  • Hm. maybe i’ll try that Rockz feed.
    Look cool

  • Hi Brian Lippey,

    I did not know about ROCKZi. Can everybody join here? Is it only guitar based social networking site?

  • I am going to try out this Rockzi. I hope it will also increase my content traffic and engagement. Did this will work on every niche??

  • very nice tips!!!! i have listen about rockss first times hope it is working on blogs and increase our traffic thanks for sharing this tips…

  • Just what I have been wanting for my site. You nailed it!! I’ve been looking at BuddyPress and what I need to do to support that, how to support the backpages, the whole shebang. And you brought this lovely gift to us. Thank you!!!

  • Brian posted the website of Rockzi in the article. Just looking at it will answer some
    of your basic questions.

  • Brian, Thanks for the info about Rockzi! Because me and my team is already so busy, I’m usually hesitant when it comes to adding ANOTHER “new social media platforms” but it’s hard to keep my eyes off of your 25% traffic increase after you implemented the use of the new platform. I’ll definitely have to look into it!

  • it is the first time i hear about the ROCKZi i guess i will use it to increase my traffic thanks for your help

  • I was interested in the ParentZ one, but I am slightly confused – where would you embed this? Seems it would require a full new page on your blog, is this correct? Maybe I am misunderstanding but to me, I know this wouldn’t appear to be something I could put on my home page of blog without taking away from my own content I write.

  • For those of you who didn’t bother to look: RockZi is actually a platform with many different social news streams, i.e. technology, music, politics, gossip, etc. and it even allows you to create your own social news streams. So, it’s definitely worth it to check it out.

  • Interesting, I have been looking to do something similar. But why exactly has your traffic dramatically increased and why to you correlate the increase to the implementation of RockZi?

  • This is incredible – I just added PAWZ to my dog styles site, matching colors, perfect size, BAM it’s in! wow-a

  • well, This is true that you can get a lot of traffic from social news threads. It helps to get your content viral !
    Just keep on posting and you will get it.
    Thank you

  • Wow! RockZi Rocks! Thanks so much for sharing.

  • Natasha

    What’s great about this is that if there is currently no board related to your content…YOU CAN CREATE ONE OTHER PEOPLE WILL USE.

    Did I get too excited there? Sorry. However, if you have time to add another inbound marketing item to your plate in the hopes of getting exposure from high traffic sites like Brian’s then go rock out over at ROCKZi.

  • Just had a look at RockZi, it looks great! Hopefully I’ll get some good use out of this site :) Thanks for sharing.

  • Congrats – I’m glad RockZi has been so useful for you. As for whether it would help with mine, I’m not so sure…