In this next instalment of the #TodayNotSomeday series on the podcast, we’re moving away from creating email lists, optimising signups, and creating autoresponder mailouts, and focusing on the first thing people see when they come to your blog: the design.
As you know, the series is working through challenges that help you do things today that you’ve been putting off, even though they have huge benefits for your blog in the long term. One of those things is design tweaks. You know the things that niggle at you that you never get around to – the font isn’t quite right, the sidebar needs work, your header could do with an upgrade – but you’ll sort them out one day. Except that day is today!
The way your blog looks, what it makes people feel, what it calls people to do is vital, and it has a huge impact on your blog and how it’s seen.
Today, with a little work on re-optimizing your design, you have the potential to turn more first-time visitors into long-term readers, you invite the reader to stick around longer, you up the chance of them clicking on affiliate links or advertising, comment more, investigate your ebooks, and have a higher chance of them seeing your offered services. All from just a few minutes’ work on your part!
In this episode I discuss the things you should do today that will help you achieve these gains. Of course it depends on what your aims are for the site, so the advice will be slightly different for everyone, but in general, we go through actual steps to optimise your sidebar, navigation, calls to action, and decisions about your entire design. I also share the top 5 things I think every blog should have to make their design eye-catching and user-friendly.
What changes will you make? Share your progress with the #TodayNotSomeday hashtag, and find the show notes for this episode here.
- How Design Impacts Blog Readership
- Design Trends of 2015: How Your Blog Can Adapt
- Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Social Media, Productivity, and Monetization
- Looking to Outsource Your Design Needs? You Need to Read This
- 20 Tips on Writing Building a Great Blog [Watch the Blab Replay]