Facebook Pixel
Join our Facebook Community

Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Social Media, Productivity, and Monetization

Posted By Stacey Roberts 6th of April 2015 General 0 Comments

In the lead-up to the main ProBlogger Event on the Gold Coast this year, we have held various workshops and panels around the country, teaching and inspiring bloggers in their own home towns.

Screen Shot 2015-04-02 at 8.21.26 am

February saw the first full-day event in Perth, Western Australia with both local and interstate speakers on the topics of content, better blog design, social media for blog growth, productivity, and monetization.

We’ve rounded up the top three tips from each speaker for those who couldn’t attend.

Darren Rowse (Keynote) How to Build Sustainable, Long-Term Blogging Success Through the Creation of Meaningful Blogs and Social Engagement.

Darren took us through the main pain points of beginner bloggers, and even those of us who feel like we’ve slogged away for years without much to show for it – with so many blogs out there how do I do I stand out and build an audience? How can I break through the noise? And wow do I establish myself and build a profile when everyone else is doing the same thing?

You May Not Need to Grow as Much as You Think

Darren showcased bloggers with minimal traffic making maximum money – proof that you don’t have to have hundreds of thousands of followers to make blogging work for you.

5 Lessons I Learned about Making a Living from Blogging with Smaller Amounts of Traffic

For those of us who make it work on much more modest traffic, Darren outlined the ways they’ve succeeded where others have failed – namely, it does depend on your business model:

10945560_10150687087939945_4904796194490385344_nThat diversity of income streams is crucial (not all eggs in one basket – what if one of those eggs fails and you lose all your traffic and income overnight?), and that you’re targeting the right reader, connected readers, readers who will be advocates for you, who respond to brand messages, affiliate promotions, and who buy your products and services. You want to aim for connected, engaged readers, not those who fly in and fly out.

Screen Shot 2015-03-26 at 10.38.25 am

Fill a Gap

Those blogs who are successful are doing things that others are not – perhaps they were the first of their kind, or they built a following by jumping on a trend that was popular at the time. Perhaps they were an emerging sub niche, coming along at just the right moment when need is high. Or perhaps they are catering to an ignored demographic – people who wish there was something created that spoke directly to them.

Where can you fill a gap? Where can you tend a growing need? Where can you spearhead a trend that is just about to hit? Poke around in the corners of what people want before you quit, believing there’s just too many people all saying what you want to say.

Nicole Avery, How to Streamline Your Blogging Workflow

Nicole’s presentation was easily the most popular one of the day, with her practical tips and strategies to make the best use of the time you have to blog. Nicole took us through her personal routines of running one of Australia’s most popular parenting blogs while also being the mother of five kids.

Her top three tips include:

Screen Shot 2015-03-26 at 11.41.33 am

Find Out Where You Are Now:

Analyse the time you spend on your blog, and see where you might be wasting it, or it might be better spent elsewhere. Use programs like Rescue Time to get a snapshot of where you are.

Find Out Where You Are Going

It’s easy to waste time when you’re not certain where you should be spending it. Create a goal, create a content plan toward that goal, and create a work schedule to help you achieve that goal.

Screen Shot 2015-03-26 at 11.43.55 am

Take Action

Your work schedule should be mostly work, minimum admin and processing. Nicole recommends you set up your calendars and toolbars for success – have everything to hand and everything written down. Set up your email inbox with canned response to help you cut back time in order to spend it on more productive pursuits. Above all, stay focused. (image)

Nicole has shared her slides here, and her resources mentioned to help you improve your blogging workflow here.

Kelly Exeter, the 5 + 5 Formula for Great Blog Design

Kelly Exeter of Swish Design has worked on some of the best blogs in Australia, creating functional websites that also look beautiful. She gave us her top five tips for each over the course of the hour.


Your blog must support and enhance your brand, make your reader feel at home, offer a logical pathway around your site, get the reader to take some kind of action, and help you achieve your blogging goals.

Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Social Media, Productivity, and Monetization



Needs a great header, logical naviation, clean sidebar, clear content area, and effective use of white space.

Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Social Media, Productivity, and Monetization

Stacey Roberts, An Introduction to Turning Your Blog into a Business

Screen Shot 2015-03-26 at 11.50.24 am


I outlined an overview of the myriad ways to make money, and how to keep it sustainable, most of which I’ve used on my own blog, Veggie Mama. The most important thing though, is staying true to yourself, having a vision, being honest with readers, and working hard.


Ways to Monetize

Really only limited by your imagination, there are numerous ways to make your blog profitable. From the immediate ideas of advertising, affiliate sales, brand collaborations and own products, to audio/video, freelancing, consulting, syndication, merchandising, and more.

What you need to focus on is: what are you passionate about? What is realistic for you? Where do your talents lie? Do you want active or passive income (or both)? The intersection of these dictates how you should monetize.


Screen Shot 2015-03-26 at 11.50.01 am

Without an industry standard, it can be difficult to put a price on what you do. Overcharge, and nobody will buy. Undercharge, and you sell yourself short. We went through several ways to formulate a price for your work – from this calculation, to seeing what others charge, and considering your qualifications and skill.

Media Kits

Brand collaborations are a popular way of monetizing your blog, and for many bloggers can also bring in the bulk of the income. To get a foot in the door with brands, you will need a media kit – a one-stop resume of sorts of your blog, your audience, and your prices. We also discussed how to get on a brand radar, and how to make your blog brand-ready. You can read the Ultimate Guide to Creating a Media Kit here, where I go into detail about what they should contain, and how to make them look professional.

My slides from the presentation and my downloadable cheat sheet of info and links mentioned is here.

Christie Burnett, Mastering Social Media for Blog Growth

Christie from Childhood 101 has a huge Facebook following, and let us all in on how she grew it, and how she keeps it healthy.

Define Your Voice

Make your social media reflect your brand – whether you’re humorous, helpful, authoritative, etc. Be consistent with that voice.

Invite Participation from your Readership.

Don’t think of it as a one-way relationship, but rather an ongoing discussion. Readers like to know they’re welcome to contribute, and that their contributions are important.

Screen Shot 2015-03-26 at 11.57.52 am

Develop a Social Media Plan That Works

Your plan needs to consider your content, your style, and the time you have available. Christie recommended bloggers “plan, schedule, track analytics, repeat”.

Christie also discussed using the right tools to help you share and keep track of your shares – whether you use a calendar, a plugin, a third-party app or whatever works for you. Make a note of what was popular with readers, and what didn’t work quite so well. Get to know your audience and cater to their needs.

Christie’s presentation slides are here.

If you haven’t yet, you can still get your ticket for the Gold Coast ProBlogger event held at the RACV Royal Pines on August 14 and 15. The two day event includes speakers like Heather B. Armstrong from Dooce, and Pamela Wilson — of Big Brand System and Copyblogger Media. You can find out more information about speakers and sessions here, and to buy a ticket here.

See you there!

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook.


About Stacey Roberts
Stacey Roberts is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama, follow on Pinterest for fun and useful tips, peek behind the curtain on Instagramand Snapchat, listen to her 90s pop culture podcast, or be entertained on Facebook.
  1. İt’s not simple to get a social media plan that works. İt’s about money i thing.

    • Ege,

      Have you tried posting unique content to your site on a daily basis, in addition to document sharing with hyperlinks in the body of the content pointing back to your site? All it requires is creativity, effort, and patience.

  2. Great summary and post share. Great “Nail the Basics” formula.

  3. and yeah it’s a challenge for everyone – game on!

  4. Hi Stacey,

    I am SO huge on monotasking.

    Awesome tips from the training event!

    I just published my 4th – or 5th? lol – eBook in 4 weeks. One went live on Friday, one live, 5 minutes ago.

    I do one thing to do it well.

    Where your attention and energy goes, grows, and if you grow your ventures quickly you’re giving your attention and energy to it, exclusively.

    I publish one, 7,000 word blog post weekly AND 1 eBook quickly.

    All about monotasking.

    I also cut my marketing activities down to 1: blog commenting.

    Sure I do social media and email marketing but those activities take minutes of my time. I focus heavily on commenting.

    Monotasking again.

    Do 1 thing, and you’ll do it well.

    So far I have 18 products in my Blogging from Paradise library on Amazon and the number is going up each week.

    Makes sense, since I’m focusing heavily on doing that 1 thing – publishing eBooks – so I’ll be kinda proficient in that area ;)

    Stacey, thanks!

    Tweeting from Bali.


    • Hey Ryan

      I have also noticed that you are so huge on blog commenting. I see yor comments on almost every blog I visit. I am sure it’s working great for you.

      I think I will also focus on monotasking. Seems to be the most efficient way to utilize your time. Thanks Stacey


    • Ryan,

      I’m wondering if you’re focusing on e-book publishing and editing hyperlinks in the body of the content pointing back to your blog in efforts of improving long-term search engine optimization goals?!

      Additionally, do you sit at the computer and manually type your blog posts weekly in excess of 7000 words plus? :-)

  5. I just missed out on Darrens event in Perth. You got a nice summary here though.

    • If you ever come to the US, try attending Affiliate Summit events. They are very exciting to attend, and you’ll love the friendly people and advertisers. Opportunity for everyone to succeed in affiliate marketing. :-)

  6. Nice tips for a blogger who want to built up his/her career by bloggig site.

  7. Social Internet marketing events like these allow people to come together and network for the good of building their online businesses, create useful ideas when it comes to content marketing and content optimization for social networks and search engines, and create new opportunities in the field of affiliate marketing. Affiliate marketers and bloggers will always have a unique opportunity to make the World Wide Web work for them as long as they have a computer and connected to the web.

  8. This a very nice article.I have also learned a lot from these 5 lessons especially the social media plan which is very important for a newbie blogger like me.

  9. Thank you so much for bringing Pro Blogger to Perth! It was a great day and I learned so much. Now to convince the hubs that he needs a golf holiday in August!

  10. Awesome summary!

    I think too often people avoid the basics thinking they wont get results. They go for the latest complex marketing techniques but forget to make sure their website looks good (or even works sometimes).

    Love the image of ways to monetize for different traffic amounts. Really puts it in perspective!


  11. Blogging is still great approach to make backlinks a debt of gratitude is in order for imparting this extraordinary tips.Hope this tips may helps my site to increase more connections to support my Positioning.

  12. Thank you for making the summary. Its very informative.

  13. This is a very useful post for all the bloggers. Keep posting valuable content like this. Thank you !

A Practical Podcast… to Help You Build a Better Blog

The ProBlogger Podcast

A Practical Podcast…