The Importance of the Visual Image at PBEVENT
July 29, 2016 By Darren Rowse
Who hasn’t heard the cliché that “a picture is worth a thousand words”? Well it really is true that images can convey complex ideas and meaning much more effectively and efficiently than words.
Images represent a very powerful tool in the in the fast-paced attention economy of the online world.
Stories come to life when you connect the power of language with visuals. The human brain process images 60,000 times faster than words, 93% of all communication is non-verbal and in 2015 Facebook estimated that 70% of all content on their platform will be video by 2020.
Ready to harness the power of images?
You need to attend the latest session to be announced for ProBlogger Event 2016:
Engagement Through Visual Storytelling
Strategy Ideas & Inspiration Track
Join Chantelle Ellem (Fat Mum Slim), Michaela Skovranova (@Mishkusk) and Kristie Galea from Olympus as we explore the topic of visual story telling and creating engagement.
Chantelle Ellem
Chantelle is the blogger behind Fat Mum Slim. She’s been blogging for the past 8 years, has run successful blogging eCourses, created a best-selling photography App, was once voted Most Clickable Woman in Australia and also founded the Photo A Day challenges which has people all over the world sharing photos daily. Of all the things she’s achieved, she’s proudest of her two girls, who light up her world everyday.
Michaela Skovranova
Michaela Skovranova is Sydney based filmmaker, photographer and director. Michaela is the creative power house behind her Instagram featured account @Mishkusk, Australian Life 2015 Photography Prize Winner 2015 and is one of Photo Boite’s 30 under 30 Women Photographers 2016. Michaela has produced a diverse range projects applying her distinctive style both above and below the surface. Alongside commissioned projects Michaela continues to explore her vision through her personal work and is conducting photography and video workshops in Australia and overseas.
Kristie Galea
A passionate, innovative and collaborative marketer with over 12 years experience in brand and product marketing. Kristie currently leads Olympus’ brand and product strategy as they redefine the camera industry with their OM-D and PEN cameras. Originally landing herself at Samsung as the youngest and only female product manager (way back) in 2004 with the smallest and (most obscure) product category of laser printers. It was here Kristie learnt that to thrive, constant innovation is absolutely mandatory. Developing a core belief that it is not simply enough to strive to overtake the competition but it’s the journey that you take your brand, customers and business on that matters the most.
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