Emilie Wapnick is a speaker, career coach, blogger, and community leader. She is the Founder and Creative Director at Puttylike.com, where she helps multipotentialites (people with many passions, skills, and creative pursuits) integrate all of their interests to create dynamic, fulfilling and fruitful careers and lives. Unable to settle on a single path, Emilie studied music, art, film production and law, graduating from the Law Faculty at McGill University in 2011.
Emilie has been featured in Fast Company, Forbes, The Financial Times, The Huffington Post and Lifehacker. Her recent TED talk, Why Some of Us Don’t Have One True Calling has been viewed 2.4 million times and translated into 30 languages.
How To Combine Your Many Passions in One Blog
The supposed necessity of “choosing a niche” has confounded many aspiring bloggers. Some people set up blog after blog, abandoning each one when their interests evolve (you know who you are). Others confuse their audience by writing interior design tips and ice cream flavour reviews on the same site — that is, not demonstrating how two disparate topics might relate. A third group remains completely paralysed, and never begins!
Emilie will talk about how to craft a multifaceted blog that allows you to write about several topics, and still feels cohesive. She will cover:
- The niche blog vs the Rennaissance blog
- The importance of having an overarching/umbrella theme, and three ways to find yours
- Defining your audience, and catering to their needs
- Simple exercises to help you mine your passions, interests and curiosities, and come away with new enthusiasm for your blog.
How to Build an Engaged Community Around Your Blog
When it comes to building a successful blog, you don’t just want readers, you want a community of die-hard fans.
In this session, you’ll learn:
- Why building engagement with your readers matters so much and the benefits of building community
- Simple strategies to build a community that trusts you, believes in your cause (because it’s their cause, too), and supports one another
- Unconventional methods that Emilie used to build her community at Puttylike (you’ll also hear about some of the spectacular failures)
- How to take things to the next level and create a paid membership site that becomes an integral part of your community members’ lives