Digital Inspiration has a post on Getting Noticed by A-list bloggers vs Getting on Digg Front Page which makes a few worthwhile observations.
It fits pretty closely to a comment I made last week in an interview with Jeremy when I was asked which social networking site I’d prefer to get traffic from. My response was (and I’m paraphrasing here) that while I don’t mind the rush of traffic of traffic that a site like Digg can bring in that I’d prefer a link from another blogger because it brings a different type of traffic.
Digg Traffic – While Digg brings a rush of traffic – it does so from a site with a very broad focus in terms of topics. It also sends the traffic largely from a link with little context around it and in most cases a link that comes from a largely anonymous person.
Blog Traffic – Traffic from another blogger is different on a number of levels. While it might not come in the same numbers – it will generally come with commentary and context, from a site that usually has some sort of a single focus, from a person who has established some level of trust and/or profile with their readers.
As a result – in most cases the Digg traffic comes and goes quickly and doesn’t usually hang around for dialogue – whereas referrals from other sites is more likely to ‘convert’ either as a longer term viewer, RSS subscriber, newsletter member or comment leaver.
Of course Digg traffic isn’t completely useless – in fact if you harness it you can grow a blog over time. It comes in such high numbers that even if only a very small group stick around it can be worthwhile.
It also brings a round of secondary links – which can be good for SEO and lastly it doesn’t hurt the old ego and can give a rush of motivation to a blogger. The key with Digg traffic however is to work on converting readers into loyal ones.
More reflections on different types of traffic at: