Over the weekend I created a landing page for my Twitter account.
What is a Twitter Landing Page?
In short – a twitter landing page is a page on your blog or website that is specifically written for those arriving at your blog having clicked on the link in your twitter profile.
Why Develop a Twitter Landing Page?
I recently wrote a post on ProBlogger suggesting 3 alternatives to promoting your blogs homepage – the reasoning behind this post was that when you promote your blog’s front page you send people to a page that at times can be confusing and is less likely to convert people into regular readers.
The idea behind a landing page is that it can be tailored to suit the audience who arrives on it.
Think about why people click the URL on a Twitter profile?
Most times that I do it – I want to know more about the person behind the Twitter account. I want to know who they are, what they do and how I can connect with them.
Being taken to the front page of their blog doesn’t really answer all of these questions without me having to do some more work (looking for an about page, sifting through their latest posts etc).
A Twitter Landing Page can quickly answer some of these basic questions and at the same time give a strong call to action (what this Call to Action is will depend upon your goals).
My Twitter Landing Page
My Twitter Landing Page is designed simply to give more information and a relatively quick introduction into who I am and where people can find out more about the different aspects of what I do. It includes:
- A prominent personal picture – the the same one as my Twitter avatar which hopefully reinforces the brand. There’s also images of my book and the ProBlogger logo.
- My story – a very brief version of my blogging story – with a link where they can read an extended version
- Introductions to my blogs – links to where people can read more of my content
- A stronger introduction to ProBlogger – as my twitter account is centered around this blog I wanted to highlight what it is about and call people to subscribe to it.
- A call to follow me on Twitter and introduction to what people get if they do
- Introductions to my other projects – b5media, the ProBlogger Book, the Problogger job boards
In addition to that I’ve personalized the page so that people know it is written specifically for Twitter users in the hope that this personalization will make them feel a little more personally welcomed.
Extend this Idea
Of course Twitter Landing Pages are just the tip of the social media iceberg. Extend it further by creating Facebook Landing Pages, LinkedIn Landing Pages, Plurk Landing Pages, Digg Landing Pages and more.