Phil Sim has an interesting post about The little post that could… where he had an influx of traffic to his blog from his RSS subscribers the day he wrote a post that mentioned his new blog design.
Getting RSS subscribers to visit a blog is a challenge that many bloggers have – especially those who publish full feeds. For example I know of one blog that has a feedburner counter of over 10,000 who struggles to get a tenth of that to their blog each day.
Phil comments in his post – ‘It also made me realise just how much traffic RSS feeds steal from websites!’
Not all bloggers mind where their readers read them – as long as they are reading their content they are satisfied – but many bloggers do get a little down about this. I guess the key if you’re wanting readers to view your action site is to learn from Phil and give your RSS subscribers a reason to come to your blog.
I’d strongly advise against ‘teasing’ them or ‘sucking them in’ to visit you but rather to do it in a way that adds something to your readers experience of your blog. Some common ways to do this include the use of polls, writing posts that interlink to other parts of your blog (ie previous related posts) and other interactive tools as well as writing in a way that encourages comments.