Give me 31 Days and I’ll Give You a Better Blog… Guaranteed

Check out 31 Days to Build a Better Blog

Give me 31 Days and I’ll Give You a Better Blog

Check it out

A Practical Podcast… to Help You Build a Better Blog

The ProBlogger Podcast

A Practical Podcast…

FREE Problogging tips delivered to your inbox  

Chitika eMiniMalls – How Much Money Do they Earn Me?

Posted By Darren Rowse 5th of October 2005 Chitika eMiniMalls 128

Chitika-EminimallsI’ve been getting quite a few excited emails from readers who have signed up for the Chitika eMiniMalls that I reviewed last week. There has been a lot of positive feedback so far from those who I’ve referred over to the program with some people earning some significant money from it so far (including ‘Rachel‘). There have also been a few (less) emails from bloggers who have failed to see them as effective.

The most common question that I get asked by readers about the eMiniMalls include:

  • ‘How do the money from eMiniMalls compare to earnings of Adsense?’
  • ‘How much money do you earn from eMiniMalls?’

(update: the third most asked question is ‘how do I increase my earnings?’ If you’re asking this you might also like to check out Chitika eMiniMall Tips for increasing earnings)

I’ve resisted talking about specific figures of money earnt to this point because I wanted to clarify with the Chitika people whether I was allowed to do so. Today I just got confirmation that it’s ok for me to talk about daily earnings figures but not CTR, impressions etc. The reason I want to talk about this is simply because I really believe in this ad system – as you’ll see from the figures below – it’s had a pretty amazing impact upon my earnings and I’d like readers here to have the full picture of what the potential to earn money with it is.

So let’s look at yesterday’s earnings for me with both Adsense and Chitika were. Update: due to Adsense terms (that I misread) I have been told that I cannot reveal my daily Adsense figures but only gross payment figures (monthly totals). So I’ll do that here instead of a daily figure for yesterday. You can pretty much work out what the Adsense earnings are from the figure if you know how many days are in August! All I’ll say is that yesterday was a bit under August’s average.


Adsense earnings for August – $15,849.73

Chitika eMiniMalls earnings Yesterday – $702.45

Let me follow the figures up with a few statements of qualification:

  • Yesterday Adsense was a little below average for me
  • While I can’t mention how many impressions there were for either program – they were very similar to one another
  • The Chitika eMiniMalls figure is before their auditing process takes effect. From what I’ve seen of this process last month – this is likely to decrease that figure by around 10% – update this turned out to be an accurate estimation of the audit figure for this day.
  • The ads appear across a range of sites (17 or so – NOT just this site). In most cases they appear on the same pages as one another (remember that you need to disable the contextual ad function of the eMiniMalls to do this and stay within Adsense’s TOS
  • The CTR for Adsense is significantly higher than it was for the eMiniMalls
  • The click value for eMiniMalls is significantly higher than it was for Adsense
  • From what I can tell from these results and those of readers who are trying eMiniMalls (Chitika is yet to add channels) – the best performing sites seem to be product related blogs including blogs about gadgets, clothing, etc. Having said this I’ve heard from a number of bloggers with VERY general, non product related sites that are doing reasonably well out of them also.
  • These are not just one off or fluke numbers – I’ve had no major increases in traffic over the past few days – I have added the eMiniMalls to more pages in the past week – but the numbers seem to be consistent over the past few days. Time will tell whether they will remain at this level but I have no reason to believe that they will not.
  • The above figures are in US dollars.

As you can see from the numbers – I personally have reason to be pretty excited about eMiniMalls. If these numbers continue they will more than double my daily earnings and taken them to a level that is over $1000 per day. This is less than some of the bigger blog networks out there but for an ordinary guy like me who has only been at this blogging thing for under 3 years – I have to say that it’s very promising. I can’t guarantee that they work on every blog – but they are definately worth experimenting with.

Disclaimer: the links to Chitika in this post are affiliate links – if you sign up using these links I earn a small amount as a commission. It does not impact what you earn from Chitika but rather is paid by Chitika. While these links are affiliate links I genuinely believe in the product and have endeavored to point out both its benefits and weaknesses in all my writing about it.

Update – I give an update on my Chitika Earnings in this post.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.