CategoryWriting Content

Lately, I’ve found myself settling into a slightly different blogging workflow to my usual one. I’ve been getting up at 6.30am to write. In the morning, our kids have to stay in their rooms until 7am. I’m not quite sure how we managed to get them to do that but ...more

In just under 2 weeks I’ll be standing on this stage at the beautiful Arlene Schnitzer Concert Hall in Portland, giving a keynote at World Domination Summit in front of just under 3000 people. It is an incredible honour to be invited to speak at this event and I’m very ...more

This is a guest contribution by Belinda Weaver, marketing copywriter behind The Copy Detective. You’ve finished your latest blog post and it’s pretty good isn’t it, isn’t it? Are you sure?   Some bloggers think that coming up with ideas is the hardest part of blogging. Maybe you agree. Personally, ...more

Yesterday, I shared a practical exercise for diving deeper into your blog’s analytics to discover how you can use the last month of blog action to plan for the future. Today, I’d like to show you an example of just how powerful this discipline can be when it comes to building traffic ...more

Yesterday I ran a workshop for a small group of bloggers here in Australia. One of the sessions I covered was on writing compelling content. Here’s a brief look at a few of the recurring themes in what I shared: Be Useful – if your post isn’t informing, inspiring, entertaining ...more

This is a guest contribution from Kelly Diels-Rostant. “Where’s The Beef?” asked the lil’ ol’ lady and in so doing launched her late-blooming acting career. It was 1984. Clare Peller was eighty-four years old. It was her first acting gig and it was a hit. Her Wendy’s spot spawned a series ...more

I recently had the opportunity to sit with a small group of Pre-Bloggers – people about to start their first blogs. One of the questions I was about how much content should be written before launching a new blog. My answer came in two parts: The Ideal Scenario What I ...more

Today, I’m preparing some slides for a keynote I’m doing tomorrow. I included this diagram – something that Chris Garrett came up with years ago as a way to show new bloggers what they should blog about. The idea – obviously – is to find the connecting point between what ...more

This is a guest contribution by Ruchi Pardal of ResultFirst. Some people believe that content marketing means multichannel, and seemingly mechanical, publishing of anything, anywhere. Their goal is to gain links and rank well (of course, momentarily) using thin content, spinned content, keyword-rich content or unnecessary press releases. That’s the ...more