Today, I’m preparing some slides for a keynote I’m doing tomorrow. I included this diagram – something that Chris Garrett came up with years ago as a way to show new bloggers what they should blog about.
The idea – obviously – is to find the connecting point between what YOU know (lessons you’ve learned, problems you’ve overcome, experiences that you’ve had etc) and what your readers (or potential readers) want (or need) to know.
The intersecting point is GOLD!
The problem with this diagram is when I show it to people they sometimes respond saying, ‘I don’t know anything‘!
I understand this feeling. However, I would encourage anyone thinking that to think again. In many cases, you simply overlook what you know because you think it is too basic to share!
As I was preparing for my keynote, I was reminded of a post that I wrote on dPS back in 2007 that illustrates this pretty well.
The post was How to Hold a Digital Camera.
This post came about when I was looking through submitted reader photos to select some to critique in our forum. Many of the photos I was looking at were blurry and I realised that a common mistake was ‘camera shake’ (or the camera moving while the shot was being taken).
One of the most common and obvious reasons for camera shake is that the photographer is not holding their camera still.
There was an obvious need among some of our readers to learn how to hold their camera to keep it still while shooting.
I knew the theory of how to do this after being taught it in a school photography class but I remember thinking it was simply too basic to write a blog post about.
But I wrote the post anyway.
I hesitated for several days before publishing it, second guessing myself the whole time. I envisaged being laughed down.
The post was a hit. It got a lot of traffic early on, quite a few comments (in which many suggestions were made of other techniques) and it has been shared many hundreds of times around the web on social media.
Today, as I prepared for my keynote, I decided to check my Google Analytics to see how many times the post has been viewed since 2007.
The answer surprised me…
The post has had over 560,000 unique views!
Over half a million people have viewed that post over the last 6 years and still gets an average of 150 visitors per day to it (mainly search traffic).
Sometimes even the most basic advice – things you take for granted – is the advice your readers really need to hear.
8 October 2016 Update: this post has now had over 800,000 views! It’s the post that just keeps on giving!