CategoryCase Studies

There are only 45 days until Christmas! It’s that time of year: the silly season is almost upon us: there’s only 15 days until Black Friday and 18 days until Cyber Monday. If you start preparing your blog for Christmas in December you’re probably too late. The Christmas rush starts ...more

When Cas McCullough’s son asked for help with a letter writing project, she had no idea it would change the course of her career. Here’s how she went from being a blogger to becoming a startup founder and CEO. “I’m a content strategist and writer by trade. And as content marketing ...more

This is a guest contribution from Bryanna Royal. You spend every day going to your 9 to 5 job, but you know there’s something more out there for you. Maybe it’s starting a blog – a travel blog, a lifestyle blog, a food blog. Whatever it may be, you know it isn’t ...more

If you’re a blogger or online entrepreneur, there’s no doubt you’ve heard of Pat Flynn. Pat is a writer, blogger, and podcaster, and helps readers all across the internet create smart passive income from their blogs. He went from being laid off in 2008 to creating a website to help ...more

This is a guest contribution from Matthew Capala of SearchDecoder.com Many newbie (and sometimes even veteran) bloggers erroneously spend 95% of their time creating blog content and only 5% pondering titles. Unfortunately for these bloggers, most readers’ attention spans expire in seconds. Unless you reel in your readers instantly, your ...more

This is a contribution by our very own Shayne Tilley. Launching products and campaigning can be fast-moving and complex beasts. There are so many layers, and even the best-laid plans can be scrapped in an instant as it all goes amazing well, or horrifically wrong… Two promotional tactics we use ...more

The name “Katie 180” was gaining traction in Australian blogging circles before Katie Rainbird’s site was even launched. Two short months after she first pressed “publish”, Eden Riley, one of Australia’s best bloggers, pointed her out in the crowd of a Digital Parents conference. “If you want to know how ...more

In 2008, Cartly Heitlinger was a freshman in college doing what most of us do in her situation – studying a subject they don’t like in order to get a degree they do. So she started a blog as part distraction, part creative outlet, writing about things she was interested ...more

This post is from ProBlogger Team member Stacey Roberts. Welcome to 2014, folks – a year we hope to bring you even more tips and advice to make your blog everything you want it to be! Let’s kick off with both feet in the direction of unique browsers, and how ...more